Role Description We are looking for a skilled Meta & Google Ads Specialist to join a fast-growing digital marketing team supporting multiple U.S.-based brands. This role is ideal for someone who loves performance marketing, enjoys optimizing campaigns, and thrives in a data-driven environment. If you have proven experience managing paid ads, strong analytical skills, and the creativity to develop compelling ad copy, we want to meet you. As a Meta & Google Ads Specialist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns. You’ll collaborate closely with internal teams to execute strategies, improve performance, and maintain consistent results across multiple ad accounts. This is a high-impact role for someone who can work independently, thinks strategically, and brings strong technical expertise. Qualifications - 3+ years of hands-on experience running Meta Ads and Google Ads. - Strong understanding of performance marketing metrics and optimization tactics. - Skilled in writing compelling ad copy for testing and scaling. - Analytical thinker with the ability to interpret data and make actionable recommendations. - Proactive communicator who can work independently in a remote setting. - Comfortable working during U.S.-aligned hours and managing deadlines. Requirements - Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages. - Conduct audience and competitor research to build strong targeting foundations. - Write effective ad copy and collaborate on creative direction. - Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.). - Prepare performance reports and communicate insights clearly. - Develop and test new strategies, audiences, creatives, and bid structures. - Collaborate with internal teams for strategy reviews and campaign planning. - Maintain structured documentation and follow internal paid media processes. Benefits - Full-time remote position. - U.S.-aligned working hours.

• Ser el punto de contacto principal para los clientes asignados, asegurando que se cumplan sus KPIs. • Identificar e implementar tácticas de paid media, incluyendo búsqueda, display, remarketing, social y video ads. • Monitorear el rendimiento mensual, analizar datos y presentar recomendaciones estratégicas para maximizar el ROI. • Apoyar a los departamentos de Nuevos Negocios y Estrategia en la retención y crecimiento orgánico de las cuentas. • Delegar tareas a coordinadores y asistentes cuando sea apropiado, asegurando la calidad del entregable.

Paid Search Strategist Remote (U.S.) Full-time Our agency client is seeking a Paid Search Strategist to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands-on digital marketer with strong experience managing Google Ads campaigns across multiple clients, optimizing performance at scale, and translating data into actionable insights that drive measurable business results. This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to a collaborative and fast-paced paid media team environment. Responsibilities - Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads - Manage a portfolio of up to 10 client accounts simultaneously in a fast-paced agency environment - Execute keyword strategy, bid adjustments, audience targeting, and testing strategies to improve campaign performance - Analyze campaign performance and optimize toward KPIs such as CPA, ROAS, conversion rate, and lead quality - Manage campaigns with monthly ad spend ranging from approximately $50K–$1M - Work across ecommerce and lead generation clients - Collaborate cross-functionally with creative, analytics, and account teams - Create performance reports and communicate insights to internal stakeholders and clients - Identify optimization opportunities through testing, audience segmentation, and performance analysis - Implement and validate conversion tracking via Google Tag Manager or similar tools - Manage priorities across multiple projects in a deadline-driven environment Requirements - 4–6+ years of paid search or performance marketing experience - MUST HAVE AGENCY EXPERIENCE - MUST HAVE experience managing multiple client accounts simultaneously (3–10 accounts) - Strong hands-on experience with Google Ads and Microsoft Ads - Experience managing campaigns with monthly ad spend ranging from approximately $50K–$1M - Experience with Google Merchant Center and ecommerce product feed campaigns - Experience working with GA4 or similar analytics platforms - Experience implementing conversion tracking via Google Tag Manager or similar tools - Strong understanding of performance metrics and optimization strategy - Ability to communicate performance insights clearly to internal teams and clients - Strong analytical, organizational, and time management skills - Ability to manage multiple campaigns simultaneously in a fast-paced environment Preferred Qualifications - Experience working with ecommerce or retail clients - Experience managing product feeds or shopping campaigns - Exposure to SA360, DV360, or other Google Marketing Platform tools - Familiarity with landing page optimization best practices - Google Ads or Microsoft Ads certifications Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.

• Develop and execute multi-channel demand generation strategies and campaigns (paid media, content syndication, email nurturing, webinars, and ABM) that consistently deliver qualified leads and pipeline. • Own performance marketing channels, including LinkedIn Ads, Google Ads, retargeting, and content promotion — continuously testing, optimizing, and scaling for ROI and pipeline velocity. • Lead Account-Based Marketing (ABM) programs in close partnership with Sales to accelerate high-value opportunities. • Drive organic growth by delivering strong SEO and AEO (Answer Engine Optimization) results. Optimize website content, technical structure, and assets to improve visibility in traditional search engines as well as AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews, Claude, etc.), ensuring Diagrid ranks for high-intent developer and infrastructure queries. • Reporting & Analytics: Build, maintain, and present comprehensive reporting dashboards covering campaign performance, pipeline attribution, MQL-to-SQL conversion, event ROI, social engagement, SEO/AEO performance, and overall marketing contribution to revenue. Deliver actionable insights and recommendations to marketing, sales, and executive leadership on a regular cadence. • Work hand-in-hand with the Product Marketing team to align campaigns with product positioning, develop technically accurate and compelling messaging, co-create content and assets, and ensure all demand programs resonate deeply with platform engineers, AI/ML teams, and enterprise infrastructure buyers. • Act as a data-driven builder: experiment relentlessly, measure everything, and iterate quickly to scale what works in a resource-efficient startup environment. • Proactively create and lead AI strategies for all dimensions of Marketing using AI-tools (Claude, Grok, ChatGPT, etc.) to accelerate top-of-funnel growth and optimize for conversion.