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Director, Product Marketing – GTM
Location
United States
Posted
43 days ago
Salary
$171.8K - $440.2K / year
Seniority
Lead
Job Description
Director, Product Marketing – GTM
Veeam Software
• Define and operationalize GTM plays for enterprise customers across key segments and industries • Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders) • Partner with sales leadership to improve deal velocity, win rates, and expansion • Translate positioning and solutions into pipeline-generating programs • Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel • Support cross-sell and platform adoption within the existing install base • Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals • Develop battlecards, objection handling, and competitive positioning • Actively support strategic deals and top accounts with tailored messaging and deal strategy • Create repeatable frameworks for account targeting, segmentation, and deal progression • Ensure global consistency while enabling regional flexibility • Continuously refine GTM based on field feedback and performance data
Job Requirements
- 8–12+ years in product marketing or GTM roles in enterprise software
- Strong understanding of enterprise sales cycles and complex deal dynamics
- Experience building and scaling repeatable GTM motions
- Track record of driving measurable outcomes: pipeline, revenue, adoption
- Ability to work cross-functionally with sales, marketing, and product teams
Benefits
- Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
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