Role Description Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you’ll lead B2B campaign strategy and execution—from content and creative development to email/lead gen, segmentation, and ROI reporting—partnering closely with Marketing Content, Creative, and Marketing Operations. If you’re equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we’d love to meet you. The base salary range is $70,000 to $80,000 per year. - Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand. - Manage content calendar, website posting, social media posts. - Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation. - Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more. - Collaboration with Marketing Operations Director to: - Design email sequences and coordinate lead generation forms for campaigns. - Report on lead generation attribution and marketing automation metrics. - Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders. - Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines. - Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels. - Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings. Qualifications - Bachelor’s degree in marketing, communications or related discipline required. - Minimum 5 years’ relevant marketing experience required with an emphasis on digital marketing. - Experience managing and developing teams. - Experience with Email marketing required. - Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments. - Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services). - Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses. - Be a creative thinker but also play a direct role in executing the details themselves. - Exceptional writing, presentation, project management, leadership, organizational and communication skills. - Strong people skills to work with all levels of management and across departments. - Experience utilizing CRM software. - Experience shooting and editing basic social media video a plus. Requirements - This job requires reliable transportation to attend meetings/events.

• Collect quantitative and qualitative data from marketing campaigns. • Perform market analysis and research on competitors, trends, and audience insights. • Support the marketing team in daily administrative and operational tasks. • Assist with promotional activities across social media, email, digital marketing, and related channels. • Prepare presentations, reports, and supporting materials for internal and external use. • Complete data-entry and content-related tasks such as lead reporting, blog creation, and website updates. • Manage and update company databases and customer relationship management systems (CRM). • Help organize and support marketing events, webinars, and other campaign activities. • Collaborate with the marketing and communications teams to support campaign execution from planning through launch and follow-up. • Contribute creative ideas to improve campaign performance, strengthen brand presence, and expand marketing reach. • Learn and apply new tools, systems, and concepts such as Google Analytics, Excel pivot tables, BeePro email tools, AI tools, and other emerging marketing technologies. • Maintain strong attention to detail, organization, and follow-through across multiple assignments. • Demonstrate curiosity, initiative, and a willingness to ask questions, seek feedback, and grow through new or unfamiliar challenges. • Model the company’s desired intern attributes, including: • Growth mindset and continuous improvement • Pragmatic problem-solving • Grit, resourcefulness, and adaptability • Accountability, reliability, and dependability • Team-first collaboration • Passion and enthusiasm for work, customers, and education • Strong verbal and written communication skills • Other duties as assigned

Build a deep, nuanced understanding of the law enforcement landscape, including buyer dynamics, operational realities, funding cycles, and key influencers.

Strong history as a buyer, seller or senior partnerships role of large scale, data driven marketing initiatives.