Role Description As the Events Marketing Manager, you will own the planning and execution of Ignite Reading's event marketing strategy — spanning both virtual events and webinars and in-person conference activations. This role sits at the intersection of sales support, brand presence, and pipeline generation. A critical part of this role is our virtual and digital event program. We run webinars and online events as a core channel for reaching school and district leaders, and we need someone who brings real expertise in building and scaling virtual event experiences that generate qualified leads. You'll work closely with the sales team to ensure every event — whether a targeted webinar, a national conference, or a regional dinner — drives measurable results for their territories. The ideal candidate is a strategic thinker, a problem solver, and a detail-oriented project manager who brings equal comfort and skill to digital and in-person formats. You'll manage everything from the events strategy and calendar to webinar production to trade show logistics and you'll be able to point to clear examples of events that converted to pipeline. Core Responsibilities - Virtual Events & Webinar Program - Design and lead Ignite Reading's webinar and virtual event strategy, including audience targeting, support with topic development, speaker coordination, promotion, and follow-up. - Produce high-quality virtual events that create meaningful engagement with school and district leaders and generate qualified leads for the sales team. - Develop post-event nurture sequences in partnership with marketing, sales, and system operations to ensure leads convert. - Track and report weekly on virtual event performance, including registration, attendance, and pipeline contribution. - Conference & In-Person Activations - Lead the complete event strategy for Ignite Reading, including the calendar of events in partnership with sales. - Oversee end-to-end planning and execution of national and regional conference presence, including budgeting, sponsorships, registrations, speaker scheduling and logistics, booth design and setup, and vendor management. - Develop territory-specific event strategies in collaboration with sales team members to ensure conference investments drive leads in the right markets. - Organize smaller-scale activations including dinners, meetups, and roundtables that deepen relationships with key prospects and customers. - Prepare internal team members for in-person conference attendance, ensuring readiness and flawless execution at each event. - Attend every conference and event to support the team, conducting event retrospectives afterwards for cycles of continuous improvement. - Partner Engagement - Identify and prepare partners and customers to participate in events as speakers, panelists, or advocates, ensuring they feel confident, prepared, and valued. - Build and maintain strong relationships with event vendors, conference organizations, and external partners. - Measurement & Operations - Conduct rigorous post-event analysis, capturing data on lead generation, pipeline impact, and areas for improvement. - Manage Ignite Reading's swag inventory for sales and customer success teams, including budget, ordering, and vendor selection. - Work closely with marketing and sales leadership to ensure event messaging is aligned with broader company objectives. Qualifications - Minimum 5 years of experience in virtual and in-person event marketing, ideally in the K-12 sector, with a proven track record of measurable results driving qualified leads and pipeline for sales teams. - Demonstrated expertise in virtual and digital event production — this is not a secondary skill; you are equally confident running a webinar series as you are managing a conference booth. - Strong project management skills and obsessive attention to detail; you can manage multiple events simultaneously without dropping anything. - Excellent written and verbal communication skills, including experience crafting speaking proposals, event descriptions, and presentation materials. - Strong cross-functional collaboration skills; you're comfortable working across sales, marketing, and leadership to keep events aligned and on track. - Discerning instinct for identifying which events are worth the investment and envisioning new formats that will resonate with Ignite Reading's audience. - Hands-on experience with Hubspot and Asana. - Willingness to travel at least 50% of the time, to all in-person conferences and events. Benefits - Employee Stock Options - we want our success to be yours too. - Medical, Dental, and Vision plans to support you and your well-being (80% employee coverage, 70% dependent coverage). - Short-term Disability (100% employer paid). - 401(k) retirement plans with company contribution. - 12-weeks paid parental leave. - Unlimited vacation days (+ 12 paid holidays). - Technology Stipend. - Wellness Stipend. - Voluntary Life Insurance. - Professional Development Stipend. Company Description We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.

• Lead the planning and execution of grand openings, rebrand launches, and key marketing events across markets • Develop and manage event timelines, run-of-show documents, and execution plans • Lead event planning meetings with marketing, operations, and center teams • Own post-event recaps, performance insights, and reporting to internal stakeholders • Serve as the primary liaison between Event Sales and Marketing teams • Partner with Event Sales to support outbound initiatives with marketing materials, messaging, and assets • Coordinate the development of sales collateral, presentations, and event-specific materials • Ensure alignment between marketing campaigns and sales priorities to drive event bookings • Support Event Sales presence at trade shows with branded materials, booth setup, and messaging alignment • Partner closely with marketing, operations, PR, and events teams to ensure consistent brand execution • Act as the central point of contact for event-related marketing requests from internal teams • Own vendor sourcing, communication, and execution (photographers, talent, media activations, etc.) • Oversee shipment, inventory, and distribution of branded materials and event assets • Manage on-site execution as needed, ensuring brand standards and guest experience excellence • Partner with PR and partnerships teams to integrate media, influencers, and brand partners into events • Support execution of partnership campaigns, ensuring deliverables are met across events and activations • Coordinate media visits, press moments, and on-site coverage tied to events and openings • Track event budgets, invoices, and overall spend • Manage timelines and deliverables across multiple concurrent projects • Support partnership execution and task management across campaign

• Own the Event Strategy and Portfolio • Build Ontic’s event strategy and calendar across trade shows, hosted experiences, executive dinners, Ontic Summit and other physical experiences. • Set clear success metrics per event type (pipeline, meetings, target account coverage, engagement, client outcomes) and manage against them. • Evaluate and prioritize event investments based on audience fit, funnel stage impact, and measurable ROI. • Define standardized event formats and a scalable “event-in-a-box” approach for repeatable execution. • Partner across Marketing to ensure physical experiences are integrated with the overall demand generation, client marketing and community strategy. • Plan and Execute High-Impact Events • Design high-quality, differentiated experiences that reflect Ontic’s brand and resonate with enterprise security leaders. • Lead end-to-end execution for priority events—from venue selection and run of show to staffing, on-site delivery, and post-event wrap. • Own budgets, scope, and vendor execution, negotiating contracts and managing partners without sacrificing quality. • Build repeatable operating cadences (timelines, checklists, QA gates) so internal teams and external partners execute with confidence. • Partner with Field Marketing to ensure post-event outcomes: sales engagement playbooks (meetings, VIP flow, follow-up) plus retros that turn learnings into better conversion. • Own Ontic Summit • Own the end-to-end strategy and execution of Ontic Summit, evolving it into a category-defining, must-attend experience for the security community. • Drive programming development, including agenda architecture, session themes, speaker pipeline, rehearsals, and stage-ready content. • Manage production partners (A/V, stage, experience design, registration, logistics) and ensure a seamless attendee experience. • Partner across Marketing and cross-functionally on narrative, keynotes, and session content to deliver a cohesive attendee experience. • Drive Measurement, AI-Enabled Execution, and Cross-Functional Alignment • Use AI thoughtfully to streamline end-to-end event planning and execution (briefing, vendor coordination, run-of-show, staffing, and QA) while improving targeting and personalization without compromising data quality or brand accuracy. • Collaborate with Field Marketing to enable account-level activation and engagement at events. • Define event-level goals and ensure alignment to pipeline and revenue outcomes. • Collaborate with Demand Gen, Brand/Content, Product Marketing, and Digital to ensure events are integrated into larger campaigns. • Build strong stakeholder trust through clear plans, crisp communication, and consistent delivery.

Role Description We are seeking an enthusiastic and proactive Social Media & Events Intern to assist in managing our social media presence and support the planning and execution of events for Istituto Marangoni Milano Design School. - Support in implementing and developing social media activities of Milano School. - Support in planning and organizing internal and external School events in all its phases, supervising the success of the event. - Support the organization of on-line and on-site activities, in order to implement the brand visibility. - Create and edit content in order to implement an effective communication strategy regarding events and creating reports. - Support the Communication Team in planning social media content. - Assist in managing social media channels: community management, digital PR, posting, reposting. - Support in planning the editorial calendar to ensure content is timely, relevant and engaging. - Assist in event management in all its aspects (locations setting, logistics, catering, fittings, producing materials and invitations for the event, etc.). - Collaborate with the Manager in drawing up quantitative and qualitative reports on the on-line School activities. - Collaborate with the procurement office and update contacts database. Qualifications - Degree in Marketing / Communication and qualification in digital or social media management. - Strong knowledge of social media platforms, trends and editing tools. - English proficiency. - A short experience in a similar role is a plus but not required. - Office Suite proficiency. - Strong interest for fashion & arts area. - Passionate about social media, storytelling and content marketing.