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Account Based Marketing Specialist

Location

United States + 9 moreAll locations: United States | United Kingdom | Canada | Germany | France | India | Brazil | Australia | Estonia | Latvia

Posted

87 days ago

Salary

$2K / month

Seniority

Mid Level

No structured requirement data.

Job Description

Account Based Marketing Specialist

HireLATAM

Role Description Our Client is seeking an ABM (Account-Based Marketing) Specialist to serve as the primary architect of their high-growth outbound engine. Reporting to the Demand Generation Manager, this individual will lead the strategic execution of account-based programs by utilizing data to identify high-value targets and building automated systems to convert them into a viable pipeline. This is a highly technical and analytical role centered on outbound mastery, requiring the specialist to build hyper-personalized, AI-driven outreach at scale while providing the data-backed frameworks necessary for resonant messaging. Key Responsibilities - Outbound Engine Architecture: - Builds and maintains sophisticated cold email systems using Instantly and Clay, ensuring high deliverability and 1:1 personalization at scale. - Manages the technical health of outreach infrastructure, including secondary domains and inbox "warm-up" protocols. - Acts as the power-user and administrator for the ABM suite (HubSpot, Instantly), optimizing workflows, lead rotations, and tracking pixels. - Data Engineering & AI Integration: - Utilizes AI tools to scrape websites, analyze account data, and generate custom business cases for C-suite stakeholders. - Engineers precise target account lists using Clay, Primer, and ZoomInfo, identifying "trigger events" to launch automated, timely plays. - Leads the hand-off between data and creative by briefing content teams on specific account pain points and personas. - Analytics & Performance Tracking: - Owns the reporting dashboard for all ABM initiatives, tracking account engagement, reply rates, and pipeline velocity. - Provides actionable insights to leadership to pivot or scale campaigns based on data patterns. - Translates technical metrics into clear business outcomes and measurable revenue impact. Qualifications - 5+ years of B2B Marketing experience, with a specialized focus on ABM, Sales Ops, or Demand Generation. - Extensive experience with tools such as Clay, Instantly, Primer, Propensity, ZoomInfo, or Apollo.io. - Advanced proficiency in HubSpot reporting and Excel/BI tools for data pattern identification. - Mastery of AI tools for workflow efficiency, data cleaning, and scaling research-heavy personalization. - Strong understanding of outreach infrastructure, including bypassing spam filters and managing integrations. - English C1 level required; must be comfortable collaborating daily with U.S.-based leadership and presenting technical data. Benefits - Lead the strategy and execution of a cutting-edge outbound tech stack. - Work at the forefront of AI-driven marketing and automation. - Stable, full-time remote contract with a consistent monthly salary in USD. - Join a high-performing team where data and creative work in perfect sync.

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