**Core Responsibilities** **Competitive Intelligence Leadership** - Developing and maintaining a structured competitive intelligence program including win/loss - Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies - Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files - Delivering clear, actionable insights to product management, go-to-market teams and leadership **AI-Focused Market Analysis** - Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management - Identifying competitive gaps and opportunities aligned with Board-level priorities - Partnering with Product Management to translate findings into roadmap recommendations **Sales Enablement** - Creating and maintaining battlecards, objection-handling guides, and competitive messaging - Supporting Sales with deal-specific competitive insights when needed - Conducting internal training sessions to improve competitive fluency **Cross-Functional Collaboration** - Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics - Ensuring messaging reflects current product capabilities and roadmap direction - Sharing structured insights with leadership on competitive risks and opportunities

• Serve as a strategic advisor to managers on people-related matters, including workforce planning, team structure, performance management and employee engagement. • Align HR initiatives with business objectives to drive performance and employee success. • Act as a trusted resource for employees, addressing concerns and fostering a positive workplace culture. • Handle employee relations matters, investigations, and conflict resolution while ensuring compliance with company policies and employment laws. • Implement and support engagement initiatives that enhance employee satisfaction and retention. • Support performance management processes, including goal setting, feedback, and career development discussions. • Coach managers on employee development strategies and succession planning. • Assist in executing learning and development programs to enhance employee skills and leadership capabilities. • Ensure compliance with federal, state, and local labor laws and regulations. • Update and enforce HR policies and procedures to maintain a fair and compliant workplace. • Partner with legal and HR teams on employment law matters as needed. • Provide guidance on compensation and benefits programs to support talent attraction and retention. • Assist in annual salary review processes and benchmarking efforts. • Analyze HR data and trends to provide insights and recommendations for business leaders. • Support HR initiatives through reporting on key metrics such as turnover, engagement, and DEI efforts.

• Build and lead the product marketing function, including strategy, systems, and execution • Define and maintain CertifID’s GTM foundation: ICPs, personas, positioning, and messaging • Drive product launches from planning through post-launch adoption measurement • Partner deeply with product, sales, marketing, and leadership to align priorities • Create clear, compelling narratives that simplify complex fraud concepts • Present insights, recommendations, and strategies to executive leadership • Measure impact and continuously refine messaging based on market and customer feedback

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Sr. Product Marketing Lead to own the go-to-market for a portfolio of DV’s social products spanning across all key platforms. This Sr. Product Marketing Lead will collaborate closely with commercial and product organizations to help drive the roadmap, develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the social ad ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions. Key Responsibilities - GTM Strategy: Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements. - Project Management: Ability to manage multiple projects, timelines, and competing priorities effectively. - Market Insight: Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy. - Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs. - Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire and motivate the teams around GTM goals. - Thought Leadership: Serve as a subject matter expert and advocate for DV’s solutions internally and externally, helping drive the evolution of the product portfolio. Qualifications - 7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market. - Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem. - Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly. - Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it. - Ability to adjust to changing circumstances and priorities in a fast-paced environment. Comfortable with ambiguity and able to pivot strategies as needed to meet evolving business needs. - Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously. - Passion for uncovering customer insights, exploring market trends, and asking the "why" behind user behaviors to inform strategic marketing decisions. Requirements - The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. - The estimated salary range for this role based on the qualifications set forth in the job description is between [$145,000 - $188,000]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. - The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted. Not-so-fun fact Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!