• Build and lead the product marketing function, including strategy, systems, and execution • Define and maintain CertifID’s GTM foundation: ICPs, personas, positioning, and messaging • Drive product launches from planning through post-launch adoption measurement • Partner deeply with product, sales, marketing, and leadership to align priorities • Create clear, compelling narratives that simplify complex fraud concepts • Present insights, recommendations, and strategies to executive leadership • Measure impact and continuously refine messaging based on market and customer feedback

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Sr. Product Marketing Lead to own the go-to-market for a portfolio of DV’s social products spanning across all key platforms. This Sr. Product Marketing Lead will collaborate closely with commercial and product organizations to help drive the roadmap, develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the social ad ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions. Key Responsibilities - GTM Strategy: Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements. - Project Management: Ability to manage multiple projects, timelines, and competing priorities effectively. - Market Insight: Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy. - Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs. - Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire and motivate the teams around GTM goals. - Thought Leadership: Serve as a subject matter expert and advocate for DV’s solutions internally and externally, helping drive the evolution of the product portfolio. Qualifications - 7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market. - Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem. - Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly. - Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it. - Ability to adjust to changing circumstances and priorities in a fast-paced environment. Comfortable with ambiguity and able to pivot strategies as needed to meet evolving business needs. - Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously. - Passion for uncovering customer insights, exploring market trends, and asking the "why" behind user behaviors to inform strategic marketing decisions. Requirements - The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. - The estimated salary range for this role based on the qualifications set forth in the job description is between [$145,000 - $188,000]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. - The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted. Not-so-fun fact Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!

• Own category messaging & positioning: Clearly explain each jewellery category, including margins, customer use cases, and where it fits in a retailer’s business. Build the retailer story for engagement rings, wedding bands, fashion, fine, gemstone lines, and custom manufacturing. • Build the cross-sell engine: Design the full experience that moves retailers from loose stones into complete jewelry. Create bundles, companion sets, attach strategies, and decision tools that make category expansion natural and profitable. • Partner with sales enablement for jewellery adoption: Partner with Sales Enablement to provide AEs and AMs with battlecards, scripts, demo flows, objection handling, comparison sheets, and playbooks that help them land and expand by category. • Lead category launches & activation: Own launch plans for new jewellery categories. Partner with Category Management on pricing, assortment, and positioning. Build campaigns, training, and education that drive first-time and repeat purchases. • Drive ARPU growth & share of wallet: Build programs, guides, calculators, and content that help retailers expand their assortment and monthly spend. Collaborate with Sales to identify the next category each retailer should adopt. • Produce high-value retailer education: Create content for Nivoda University: how to sell engagement rings, design a wedding band upsell, add fashion to their website, or build a gemstone story. • Use a data-driven approach: Running structured experiments, testing assumptions, and using insights to shape category adoption and cross-sell performance. • Clarify Nivoda’s automated workflows: Turn advanced, AI-powered features into simple, intuitive steps retailers can follow. Make the entire journey from design to manufacturing effortless, and show how Nivoda’s automation helps retailers produce more jewellery with less manual work and fewer operational bottlenecks.

• Define market narrative: Own and refine product positioning, messaging frameworks, and differentiated value propositions that resonate with CISOs, security practitioners, and business leaders alike. • Lead Go-to-Market (GTM): Drive comprehensive GTM strategies for product launches and feature releases, orchestrating cross-functional teams (product, sales, customer success, demand gen, PR) to maximize adoption and pipeline impact. • Create high-impact content: Rapidly develop compelling assets including pitch decks, one-pagers, whitepapers, competitive battlecards, ROI calculators, blogs, and customer case studies that translate complex technical concepts into clear, persuasive stories. • Enable sales & partners: Build and deliver training, playbooks, and enablement collateral that equip sales and channel teams to confidently position against competitors, handle objections, and accelerate deal velocity. • Be the external voice: Represent the company with customers, prospects, analysts, and at industry events acting as a thought leader and evangelist for our vision of securing modern enterprises. • Stay ahead of the market: Continuously analyze industry trends, buyer behavior, and the competitive landscape, feeding insights back into product strategy and marketing campaigns to ensure we stay differentiated and relevant. • Champion the customer: Capture and amplify customer success stories, use cases, and testimonials to drive advocacy and build credibility in the market.