Nextech Systems logo
Nextech Systems

Nextech improves the performance of specialty practices with innovative solutions that drive efficiency and fuel growth.

Account Based Marketing Manager

Location

United States

Posted

39 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Account Based Marketing Manager

Nextech Systems

• The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. • This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel. • The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. • This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays. • All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Job Requirements

  • 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals
  • Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels)
  • Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting
  • Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems
  • Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics
  • Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing
  • Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels
  • Strategic thinker with strong program/project management skills and attention to detail
  • Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

Benefits

  • Generous annual bonus opportunity
  • 401(k) with Employer Match
  • Flexible Time Off: take time off when you need it without worrying about available hours
  • 11 paid holidays
  • Your Day Your Way - Celebrate a day of cultural or social significance to you
  • Insurance: Choice of Medical, Dental, and Vision plans
  • Health Savings Account with employer match
  • Flexible Spending Account
  • 100% Company-Paid Parental leave (After 6 months with the company)
  • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
  • Nextech Luminary Peer Recognition Program
  • Wellness Program including discounts on medical premiums
  • Employee Assistance Program with free counseling sessions available
  • Corporate Discounts on Retail, Travel, and Entertainment

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