• Own marketing-sourced and influenced pipeline across key regions • Translate business and marketing priorities into structured demand generation programs • Partner closely with sales on account targeting and pipeline development • Plan and execute integrated campaigns across ABM, events, webinars, content, and partner marketing programs • Turn key initiatives into coordinated, multi-channel campaigns • Improve performance across the funnel throughout the entire buyer journey • Manage and optimize key channels including social media, paid acquisition, and retargeting

• Launch, manage, and optimize paid campaigns (Meta, Google, etc.) • Monitor performance and improve key metrics (CPL, CPA, ROAS) • Run A/B tests across creatives, copy, and targeting • Manage budgets and scale campaigns efficiently • Collaborate with internal teams on campaign strategy and execution • Ensure proper tracking (Pixel, events, analytics tools)

• Lead the creation and optimization of multi-channel marketing strategies to drive engagement, revenue, or brand awareness. • Independently manage project timelines and deliverables from concept to launch, often handling multiple tasks simultaneously. • Experience with digital marketing platforms and metrics to track performance, analyze behavior, and provide actionable insights for optimization. • Oversee and update content across various digital communication tools, ensuring adherence to style guides and communication standards. • Act as a central point of contact, communicating campaign objectives and results to stakeholders to facilitate data-driven decisions.

• Own paid acquisition across Meta, Google, and emerging channels. • Report directly to the CEO. • This is a hands-on IC role with one defining twist: we’ve built an internal AI automation stack and your job is to use it to operate at 10x the output of a traditional performance marketer. • Campaign structure, budget allocation, audience strategy, creative testing cadence, bidding (Meta primary). • Protect brand, expand non-brand efficiently (Google secondary). • Evaluate and test TikTok, Applovin, CTV, podcast, and others as warranted (emerging channels). • Incrementality testing, MMM inputs, attribution sanity checks (measurement). • Partner with creative team to hit 100–150 new ads/month (creative ops). • Extend our internal stack; build agents, workflows, and reporting automations (AI leverage). • Weekly performance reviews with CEO (reporting).