• Translate product roadmaps and technical capabilities into clear, differentiated customer benefits. • Define and own product positioning, core messaging, and value propositions aligned to customer needs, pain points, and desired outcomes. • Lead go‑to‑market strategy and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and success metrics. • Develop effective sales enablement assets and tools, including competitive intelligence and sales training. • Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-quality outputs. • Manage and maintain all product marketing materials across digital and print channels, ensuring content is accurate, up to date, and aligned with current product offerings.

About the Role: We are seeking a dynamic Go-to-Market (GTM) Lead who thrives in fast-paced startup environments. As the first GTM hire, you will be directly responsible for the full launch strategy and execution of two upcoming SaaS products. You will lead the go-to-market efforts from end to end, starting with Product A and then applying learnings to Product B. Responsibilities: GTM Strategy & Execution: - Own the full go-to-market strategy and execution for Product A and Product B. - Build and execute the entire launch plan from conceptualization to execution, personally driving initiatives rather than delegating. - Transition insights from Product A to successfully launch Product B. Beta User Acquisition & Outreach: - Identify, reach out to, and onboard beta users for Product A. - Use innovative outreach methods to build meaningful relationships with early users. Positioning & Messaging: - Create compelling positioning and messaging that clearly communicates product value. - Ensure messaging resonates with target users and drives engagement. Launch Assets & Campaigns: - Develop all launch assets including copywriting, email campaigns, landing pages, and user sequences. - Coordinate with partners and stakeholders to support execution. Playbook Development: - Document successful strategies, learnings, and results. - Build a repeatable GTM playbook to improve speed and efficiency for future launches. What Makes You a Perfect Fit: - Thrive in fast-paced startup environments where execution is critical. - Comfortable working in ambiguity and adapting quickly to change. - Strong mix of strategic thinking and hands-on execution. - Excellent communication skills with the ability to craft compelling narratives. - Bias towards action and continuous iteration based on feedback. Required Experience & Skills: - Proven experience as an early GTM hire (employee #1–5) in a B2B SaaS startup. - Experience leading at least one successful product launch end-to-end. - 4–8 years of experience in product marketing, demand generation, growth, or launch strategy. - Strong ability to multitask across copywriting, campaigns, and outreach. - Experience building systems and processes to improve future launches. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview with Marketing Leadership - Offer & Background Verification

About Coursera Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 197 million registered learners as of December 31, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp Why Join Us At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below. Job Overview: Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems. In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks. This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale. Responsibilities: - Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions. - Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy.. - Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs. - Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation. - Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion. - Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment. Basic Qualifications: - 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement. - Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions. - Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers. - Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives. - Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions. Preferred Qualifications: - Experience marketing or selling solutions to universities, colleges, or higher education institutions. - Experience working within global education technology or academic platform organizations. - Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators. - Experience developing narratives connecting education programs to workforce outcomes and employability. - Experience operating in complex global education ecosystems with diverse institutional needs. - Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights. If this opportunity interests you, you might like these courses on Coursera: - Customer Insights: New Product Development Orientation - Positioning: What You Need for a Successful Marketing Strategy - Public Sector Efficiency: Optimizing Business Processes Compensation: This role is available in the following US Pay Zones: US Zone 3: $138,000-$173,500 US Zone 4: $129,200-$161,500 Location: Open to candidates based in Austin, Texas or Denver, Colorado At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are. US Pay Zones: - US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA - US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI #LI-NM1 Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice. To protect against recruitment fraud, please note that Coursera recruiters will only communicate with candidates using official coursera.org email addresses. We do not conduct interviews or negotiate offers via personal or non-coursera.org accounts.

• Entwickle eine Go-to-Market-Strategie für eines der beiden Produkte (du wählst, wir stimmen ab) • Positionierung, Kanäle, Playbook — von der Strategie bis zur Umsetzung • Setze sie selbst um: Content, Outbound, LinkedIn/Sales Nav, Events, Partnerschaften — freie Hand • Miss, was funktioniert. Iteriere. • Berichte direkt an den Gründer.