Digital Marketing Specialist (SEM, Tracking & Data Integration) About PROS: PROS, Inc. is the leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth. Powered by AI, the PROS Platform enables commercial teams to align capacity with demand and coordinate pricing, merchandising and offer strategies to construct and market optimal offers in real time. By optimizing every customer interaction, PROS helps airlines improve revenue performance and quality, increase commercial agility, attract more customers and build lasting loyalty. Learn more at pros.com. Day in the Life of the Digital Marketing Specialist: The Digital Marketing Specialist has a strong focus on SEM tracking, reporting, and data integration. This role is critical to ensuring data accuracy, attribution integrity, and reporting reliability across our global SEM programs. The specialist will act as a technical backbone for the SEM team, supporting scalable growth, enterprise clients, and our tiered service model. Differentiates PROS Airline solutions from the competition by: SEM management - Manage small SEM customers on the day-to-day communication - Optimize campaigns and work on implementations that are requested by the customer - Analyze data and make suggestions to improve performance and launch new initiatives Tracking & Measurement - Own and maintain SEM tracking implementations across Google Ads, Bing Ads, and SA360 and any other Search Engine - Manage conversion tracking, enhanced conversions, offline conversions, and revenue attribution. - Support GA4 and Adobe Analytics integrations related to SEM activity. - Ensure accurate mapping between analytics tools and ad platforms - Proactively identify and resolve tracking discrepancies and data loss. Reporting & Data Quality - Own the integrity and consistency of SEM performance data. - Build and maintain dashboards in Looker Studio and support Tableau reporting. - Ensure KPI alignment across platforms (Revenue, ROAS, CPA, bookings). - Partner with BI teams on data pipelines, automation, and reporting scalability. Data Integrations & Automation - Manage integrations between ad platforms, analytics tools, BI systems, and internal products. - Document tracking logic, attribution rules, and data dependencies. - Support alerts, automation, and monitoring for SEM performance and data health. Cross-Functional Collaboration - Partner with SEM Managers on launches, experiments, and migrations. - Support Product and Engineering teams on platform changes affecting SEM. - Provide technical guidance to the internal team and customer Required Qualifications - About you: We are looking for candidates who possess the combination of the following achievements, skills, and behaviors: - Experience in SEM, analytics, marketing operations, or digital marketing. - Hands-on experience with Google Ads and Bing Ads tracking. - Strong working knowledge of GA4; Adobe Analytics experience is a plus. - Experience with Google Tag Manager and troubleshooting attribution issues. - Dashboarding experience in Looker Studio; Tableau is a plus. - Strong attention to detail, documentation skills, and problem-solving mindset. Highly Preferred: - Experience with SA360 and any other Search Engines - Usage of integration tools like Super Metric - Strong communication skills in Spanish and English AI Fluency & Growth Mindset- We welcome candidates who: - Understand core AI concepts and apply them ethically to enhance productivity, insights, and decision-making. - Craft effective prompts to optimize the quality and relevance of AI-generated outputs. - Explore and apply agentic AI systems, using or managing autonomous agents to streamline workflows and automate tasks. - Leverage AI tools to boost efficiency, creativity, and innovation in their daily work. - Stay curious and adaptable, continuously experimenting with AI-driven solutions to elevate team performance and customer impact. Why Join PROS? PROS culture and its extraordinary people are at the core of our success. We are passionate about what we do and relentless in delivering on our promises. Our commitment to customer success inspires us to think smarter and dream bigger, empowering airlines to achieve more than they ever imagined through intelligent offer and revenue optimization. At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work—every day. From flexible ways of working to continuous learning, we empower our teams to thrive both personally and professionally. Join PROS, a dedicated travel technology company with nearly 40 years of proven airline expertise and a long runway for future growth, now powering the future of AI-driven airline retailing. If you want to be part of something exceptional, help us shape how airlines compete, innovate, and win. Work Environment: Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. PROS Core Values - We are Owners We look for every opportunity to create a better PROS and a better experience for our customers – and we hold ourselves accountable. - We are Innovators We think creatively to find new paths to success – for our people, our customers and our business. - We Care We are centered on caring for the people, businesses, and communities we serve.

• Design social media content for five clients full-time — minimum five posts per client per week, plus stories, across Instagram and Facebook • Work two weeks ahead of schedule — content must be planned, designed, and queued before it goes live • Produce a mix of static posts, carousels, short-form reels, stories, and ad creatives aligned to each client's brand guidelines • Follow a structured approval workflow: designer to operations lead review to client approval • Build vertical short-form reels typically 7–15 seconds in length for Instagram Reels and Facebook • Overlay text, graphic elements, and motion onto supplied video clips • Sync on-screen text and graphics to trending audio tracks • Produce vector design work including SVG files, can and bottle labels, packaging mockups, and brand identity assets for the agency's alcohol and beverage portfolio • Work from reference imagery, brand guidelines, AI-generated concept boards, and direct founder briefing • Deliver premium, shelf-ready packaging and brand collateral for energy drink, gin, and RTD product lines • Produce static and carousel ad creatives for Meta campaigns when requested by the ads specialist • Maintain well-organised, clearly labelled creative folders in Google Drive for easy access by the wider team • Maintain structured, searchable Google Drive asset folders for every client at all times • Manage tasks, briefs, and approvals via ClickUp and Slack • Work alongside the in-house AI specialist to streamline design workflows and reduce manual effort over time

• Monitor, reply to, and moderate comments and DMs across all social platforms daily • Maintain brand voice and tone in all community interactions • Escalate issues appropriately and manage sensitive conversations with care • Plan and publish weekly content across organic social channels • Collaborate with designers and content creators to develop engaging posts • Track engagement metrics and report on community health • Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across multiple accounts • Plan, execute, and iterate on campaigns to maximise ROI and hit performance targets • Monitor daily spend, pacing, and performance — making real-time adjustments as needed • Identify and outreach to creators and influencers for UGC and sponsored content • Brief and coordinate with creators to ensure content aligns with campaign objectives • Analyse performance data and produce regular reports with actionable insights • Stay current with platform updates, trends, and new ad formats • Own and execute the SEO strategy — keyword research, on-page optimisation, technical SEO, and link building • Monitor organic rankings and search performance via Google Search Console and SEO tooling • Optimise website content and landing pages for both search visibility and conversion • Audit and improve the purchase flow, identifying friction points and testing solutions • Run A/B tests and conversion rate experiments using CRO best practices • Collaborate with developers and designers to implement website improvements • Produce monthly reporting on organic traffic, rankings, and conversion performance

Role Description As our Social Media Ads, Digital Marketing & Content Intern, you’ll help craft and manage content across our digital platforms. You’ll be supporting real-world campaigns for real audiences, including: - Editing short-form videos - Designing graphics - Writing engaging captions - Creating targeted ads to generate growth, sales, drive traffic, and engagement You’ll get to wear multiple hats, build your portfolio, and collaborate with passionate creatives. You’ll be working with various clients and internal companies including: - Portland Pickles (baseball team) - Lake County Captains (baseball team) - Official League (specialty merch company for bands/artists + sports teams) - Portland Bangers (soccer team) - Portland Cherry Bombs (women’s soccer team) Responsibilities - Write social media copy tailored to different platforms (Instagram, TikTok, Facebook) for ads - Source information, statistics, and updates on artists and bands for outreach - Design eye-catching graphics or reels for posts, stories, and promos - Schedule and publish content using tools like Meta Business Suite / Ads Manager - Assist with ad creation and targeting for campaigns, garnering new followers/engagement and product drops - Monitor trends, engagement, and performance metrics - Gather and organize data from advertising campaigns and social media accounts for reports Equal Opportunity Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.