• Lead the planning and execution of internal and external technology events • Partner with technology and product leaders to shape and communicate strategic initiatives • Support the evolution of the technology operating model • Serve as a connective tissue between technology and business teams • Collaborate with the Experience and Technology Internal Communications Lead to develop a comprehensive content strategy • Own the governance, review, and maintenance of website and portal content • Develop communication plans, messaging frameworks, and campaign measurement approaches

• Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization. • Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources). • Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation. • Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events). • Produce high-quality content and collateral that accelerates understanding and adoption, including: one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts and partner toolkits, website content, blog posts, email nurture sequences, “talk tracks” and scripts for sales, partners, and leadership. • Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions. • Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable). • Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts. • Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.). • Operate as a “communications SME” bridging science and practice, ensuring accuracy and credibility by collaborating with internal soil/carbon/science experts; create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes; support webinars, podcasts, speaking engagements, and conference presentations. • Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based. • Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition; contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials. • Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education). • Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community; support regional pods/Inside team with messaging, event materials, and partner enablement content; gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements.

• Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale • Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance • Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys • Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing • Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand • Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences • Continuously test and optimize email content, timing, cadence, and templates to improve performance • Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders • Use performance insights to inform strategy, experimentation, and cross-channel coordination

• Build and maintain comprehensive press lists in Salesforce. • Research and build blog lists of beat creator journalists (e.g. Substack). • Develop, write, and distribute press releases, advisories, and media kits. • Proactively pitch stories that demonstrate what works to reduce homelessness, featuring Built for Zero/Vanguard communities, credible messengers, and measurable outcomes. • Cultivate relationships with key reporters and editors. • Coordinate interviews and prepare spokespeople with campaign-aligned talking points and narrative guardrails to ensure consistency across national and local media. • Ensure message consistency across communications. • Monitor breaking news to identify rapid-response opportunities. • Draft statements and op-eds on tight timelines. • Guide organizational response during sensitive media moments. • Maintain crisis communication protocols. • Serve as the day-to-day owner of Meltwater media intelligence account managing searches, dashboards, alerts, reports. • Track coverage, identify trends, and produce insights to drive strategic pivots. • Evaluate sentiment and opportunities for narrative intervention. • Draft op-eds, quotes, and narrative assets. • Ensure alignment between PR and broader narrative strategies. • Collaborate cross-functionally on integrated storytelling. • Build and maintain a list of available spokespeople, with relevant geo and industry tags, in Salesforce. • Support cities as members of the Vanguard network or The Collaborative to learn the nuts and bolts of a press strategy and develop their own.