• The Country Design Lead will join the International Content Team focused on delivering content that is truly local at scale. • Responsible for driving the creative execution of content for the Pakistan market, translating strategy into high-performing outputs. • Works in close partnership with the Country Manager, Country Content Strategy Lead, and cross-functional stakeholders. • Leads the creation and curation of locally relevant content across graphics, photos, and video for various platforms. • Leverages AI to accelerate production and continuously improve quality and performance through rapid iteration. • Operates with high ownership and autonomy while collaborating across multiple teams, functions, and time zones.

Who We Are: LINK is a fast-growing Woman Owned Small Business (WOSB) that leverages human-centered design to support strategy, innovation, communication, change, and branding within the federal government and adjacent industry partners. At LINK, we partner with engineers, futurists, and thought leaders to untangle complexity, discover opportunity, and communicate clearly with visual stories. Let us be your partners in change. About the Opportunity: LINK is actively seeking a Senior Strategist to join our dynamic team, where we leverage strong partnerships and a robust portfolio of clients across diverse industries. As a Senior Strategist, you will interface directly with clients to understand their unique challenges, provide consultative strategy and executive solutions, distill narratives from client provided content and work with the creative team to execute visual products appropriate to the client’s brand, industry and culture. You will work with team members across the organization to uncover meaningful insights, build game changing strategies and deliver client-oriented solutions. Qualifications: - Bachelor’s degree in Journalism, Communication, English, Business, or a related field - 10+ years of experience in strategic communication, public affairs, program management, or strategy development - Ability to build and maintain robust client relationships and foster positive interpersonal connections - Interest in visual storytelling, including data visualization and conceptualizing abstract ideas - Excellent organizational skills with the ability to manage multiple projects simultaneously, maintaining a strong focus on accuracy and attention to detail - Exceptional written and verbal communication skills, with the ability to communicate in a clear, approachable, and knowledgeable manner Responsibilities: Client Partnership & Strategic Leadership - Partner directly with clients to understand challenges, capture requirements, and define missions, visions, goals, and KPIs/OKRs. - Collaborate with clients through well-designed meetings and workshops to co-create solutions and gather critical inputs. - Perform high-quality primary and secondary research to inform strategic direction. - Apply human-centered design and design-thinking principles to complex problem sets. - Work iteratively by proactively gathering feedback from clients and internal partners to refine solutions. - Identify opportunities to create tangible business value through current-state assessments and high-level requirement definition. - Develop and maintain strong client relationships, including managing external stakeholders and converting new requests into business opportunities. - Oversee multiple client engagements, ensuring alignment, clarity, and strategic impact across projects. Content, Storytelling & Project Execution - Elevate content quality and thought leadership in partnership with the Strategy Competency Manager, ensuring strong standards for deliverables. - Translate ideas into compelling strategic narratives, campaigns, and solutions. - Identify content structures, hierarchies, and visual concepts for storytelling products, including content maps and wireframes. - Collaborate with design teams to develop infographics, charts, diagrams, presentations, and other visual products that convey complex information clearly. - Manage multiple internal project teams, organizing assignments and tracking progress, deadlines, and deliverables from both operational and financial perspectives. Work Schedule: - Full time, 40 hours per week - Some travel required to attend relevant events and conferences, and participate in LINK team events Salary: We're committed to offering competitive compensation. While the salary range for this position is $112,000-$151,000 your final offer may be adjusted based on factors like experience and location. Benefits: - $100 monthly internet/cell phone stipend - LINK sponsored healthcare benefits including medical, dental, vision - Company-paid Short Term Disability Insurance - 401K with employer contribution of up to 4% - 11 Federal Holidays per year - 15 days of Paid Time Off (PTO) per year - Paid Holiday Time Off (Christmas Eve through the New Year) - Annual bonus plan participation - Annual profit sharing participation - $2,000 Learning and Development program reimbursement - Technology package that includes a LINK-owned MacBook Pro, monitor, mouse and keyboard EOE

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Creative Strategy Manager Creative Strategy Manager, Advisors Creative Desk Overview The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team offers consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. The Creative Strategy Manager develops data-driven brand and communication strategies, translating consumer and market insight into clear direction for creative teams. Working across multiple briefs, the role leads and supports strategy team members while partnering with creative teams and clients to align thinking and guide effective creative outcomes. Role• As Creative Strategy Manager, you are responsible for developing brand, creative and communication strategies for our clients that align to the brand and objectives, factoring in data informed insights• You will ensure the smooth handover and understanding of the creative strategy to the respective Creative Managers, jointly briefing the creative development team to enable execution• Co-leading creative ideation sessions with the Creative Managers for larger client projects of strategic importance, and being active and available to guide the creative team and interface with the client on such projects through to completion as needed• Supporting the Creative Managers with smaller client project creative ideation sessions as needed. • Managing multiple briefs and projects at one time• Input to estimating, negotiating, and agreeing on budgets and timescales with Creative Project Managers.• Working alongside the Creative Project Managers and Creative Solutioning vertical to align on business priorities to best utilize your skills. • Liaise with Advisors Research Centre and local ACS team as needed to obtain market intel and client nuances.• Continually keep abreast of marketing and in-market trends regarding both consumer behaviors, creative and media trends. All About You• Minimum of 10 years' strategic experience within leading advertising agencies, preferably within global network agencies, currently holding a role such as Strategy Director, Group Strategy Director or above.• Demonstrated success in leading and delivering high-impact, big-budget integrated marketing campaigns.• Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels, including ATL, BTL, digital, and direct marketing.• Proven experience managing senior level client and internal stakeholders • Track record of influencing award-winning creative outcomes through strategic guidance.• Strong understanding of consumer behavior, market research, and competitive analysis; proficient in engaging and briefing external research agencies, translating insights and data into actionable strategies.• Adept at defining client briefs and presenting concepts back to clients, drawing on research and data• Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.• Skilled at working under pressure• Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.• Must be open and available to travel as needed.• Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale. • Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns. • We are always expanding our network of actors to star in our videos. • With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy. • Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables. • Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve. • Audit creative performance on each account twice weekly for insights and test opportunities. • Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads.