Now Optics logo
Now Optics

Exceptional Eye Care Made Easy

Copywriter – Part-time Contractor

CopywriterCopywriterContractRemoteSeniorTeam 501-1,000H1B No SponsorCompany SiteLinkedIn

Location

Florida

Posted

38 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Copywriter – Part-time Contractor

Now Optics

• The Part-time Copywriter (Contractor) will be responsible for writing, editing, and creating compelling digital content that resonates with customer needs and aligns with Stanton Optical's brand voice and tone. • Reporting to the Senior Copywriter, this role will focus on crafting engaging, optimized copy for digital platforms, including SEO, AEO, GEO-targeted content, Google Ads, Email, YouTube Ads, and more. • Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content Google Ads, PMax, YouTube Ads, and other paid media platforms SEO, AEO, and GEO-targeted content to improve visibility and relevance. • Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone. • Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns. • Research to develop subject matter expertise or ability to interview the expert to develop needed content. • Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance. • Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles. • Contribute to brainstorming sessions and creative ideation for campaigns and projects. • Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment. • Recommend and test copy to continuously refine messaging for optimal results.

Job Requirements

  • Bachelors degree in Communications, Journalism, English, Marketing, or a related field.
  • 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
  • Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
  • Experience working in the optical industry is a plus.
  • Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
  • Exceptional proofreading and editing skills with a keen eye for detail.
  • Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
  • Ability to adapt to established brand voice and tone across various campaigns.
  • Familiarity with content management systems (CMS) and project management tools like Asana is a plus.

Benefits

  • Flexible work arrangements

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