Role Description Advanced Systems Group LLC. is seeking an experienced Social Copywriter to join our high-performing team and support our client’s in-house social production. You will be responsible for defining how our client's ads marketing channels speak to users across every scroll, swipe, and tap. The ideal Social Copywriter is a platform-native wordsmith. This isn’t a role for traditional "ad-speak" or tech jargon. We are looking for someone who lives and breathes social culture, brings a human touch to our content, and understands that a caption is just as important as the visual it supports. They're a versatile "maker" who can pivot seamlessly from high-level brand storytelling to scroll-stopping social copy and compelling visual copy for social assets. They're an audience expert, ensuring every piece of content—from a static image to a deep-dive LinkedIn thought leadership piece—is punchy, polished, and perfectly tuned to both the platform’s algorithm and our specific channel audience. Lastly, they're a B2B storyteller who believes B2B social doesn't have to mean boring. They're passionate about "edutainment"—distilling complex marketing insights into digestible, witty, and engaging narratives that don't feel like "work" to read. Responsibilities - Social Copywriting & Creative Execution - Craft "thumb-stopping" copy for captions, visual copy, and scripts across LinkedIn, X (Twitter), Facebook, and YouTube. - Work with stakeholders and social strategists to bring each post to life and execute visual copy for storyboards that designers can then bring to life. - Master and deploy our client's social tone and voice, ensuring all content is world class—human, clear, and optimistic. - Help take complex digital marketing insights and distill them into digestible, witty, and engaging social narratives that don’t feel like "work" to read. - Editorial integrity, Accessibility & Proofreading - Act as the final line of defense for all studio output, proofreading every asset for grammar, tone, clarity, brand editorial guidelines, and platform-specific best practices. - Draft descriptive and accurate alt-copy for all static assets, ensuring our content is inclusive and accessible to all users across every platform. - Ensure all copy meets brand standards while pushing the boundaries of creative wit. - Leverage social reporting to test copy variations, establish best practices, and continuously optimize for engagement. - Creative Collaboration and Trend Response - Partner with the head of studio and designers to brainstorm "social-first" concepts that leverage current trends, social best practices, and cultural moments. - Utilize Google’s generative AI tools to iterate on copy variations and scale personalized messaging. - Work closely with designers and editors to ensure the visual narrative and copy are working in perfect harmony. Qualifications - 5+ years of experience in social-first copywriting, ideally within a creative agency or a high-growth tech brand. - Diverse social portfolio: Evidence of your ability to write everything from professional B2B insights to high-engagement, "internet-native" humor. - A proven track record of executing copy for social media channels and creative campaigns for high-profile brands. - A genuine passion for social platforms and digital storytelling. - Experience working on a best-in-class social media editorial team, collaborating with cross-functional teams and stakeholders. - Openness to using Google’s generative AI models to explore new ways of storytelling and creative production. - Exceptional written and verbal communication skills. - Excellent project management skills to execute campaigns and meet tight deadlines. - Deep, current knowledge of the "vibe" and technical constraints of LinkedIn, Facebook, YouTube, Shorts, X, and Instagram. - The ability to move seamlessly between authoritative thought leadership and playful, conversational social commentary. - Near-obsessive proofreading skills; you catch the typos and tonal inconsistencies that others miss. - Manage urgent creative requests with exceptional time management, ensuring agility without sacrificing quality or strategic intent. Preferred Qualifications & Experience - A background writing for digital marketing/advertising audiences or a background in journalism. Compensation & Benefits - This full-time role offers a salary of $122,000 - $140,000 depending on experience. - Comprehensive medical coverage with 3 different plans to fit your needs, and 100% of the employee medical premium covered by ASG. - Discounts on health and wellness programs, plus savings on travel and more. - Voluntary benefits including disability, accident, critical illness insurance, and pet insurance. - Employee Assistance Program offering counseling, financial coaching, and more. - Paid time off to relax and recharge. - Additional benefits to help you plan for the future, like life insurance and 401k.

• Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages. • Translate insights into high-performing ad copy that converts. • Act as a power user of AI tools to expand output volume without sacrificing quality. • Produce high volumes of high-quality work under tight timelines. • Collaborate closely with cross-functional partners and marketing teams.

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: As a Principal Copywriter, you are a master of the craft and a strategic pillar of the creative team. You handle our most complex briefs with ease, pioneering ideas that bridge the gap between marketing and technology. You are a trusted partner to our clients, helping them navigate growth through sophisticated storytelling. You move further than the status quo, ensuring every word serves a purpose in the brand’s evolution. Your experience reflects social- and digital-first thinking, along with short- and long-form scriptwriting. Knowledge of all social media platforms is a must, along with a range of written tones of voice. In your day-to-day, you translate strategy into smart, engaging hooks that shift perception and drive action among target audiences. You ensure brand and campaign voice excellence from kickoff through delivery. Along the way, you partner closely with Art Directors to drive creative from concept through delivery. You also orchestrate execution beyond your own output, working with Video Editors, Content Creators, and Visual Designers and report into the Group Creative Director, collaborating to bring creative briefs to life across digital, social, and video channels. WHAT YOU’LL DO: - Set the creative standard for copy across major accounts, ensuring excellence and innovation in every output. - Develop compelling creative concepts that break patterns and drive impact against clients’ business objectives. - Write long-form and short-form content that drives conversion and brand loyalty. Present work in clear and convincing decks that make it easy for clients to say “yes”. - Work closely with the strategy team to inform briefs and provide insights to inform best-in-class social creative concepts. - Shape and pitch convincing presentations through storytelling with strategic and audience insights. - Work in an always-on, agile environment and create connections between social and cultural trends and brand products. - Author creator concepts and briefs that lead to compelling on-brand, platform-first creator content. - Share POVs and perspectives that shape the long-term creative vision for an account. - Lead creative workshops to define brand narratives and creative territories. - Proactively share knowledge and insights with the wider creative team. - Identify opportunities for "growth invention" using copy to push the boundaries of what’s possible in tech and marketing. - Guide a team of junior to mid-level Copywriters. You’ll provide specific, craft-based feedback that pushes their work further while helping them develop their own voices. WHAT YOU BRING: - 5–7 years of experience with a focus on digital-first copywriting. - An exceptional portfolio featuring work that spans performance creative, always-on social, and 360 campaigns for major brands. - Advanced strategic thinking and the ability to link creative output to business KPIs. - Strong leadership skills and the ability to inspire a team of diverse creatives. - A deep understanding of digital-first copywriting and how technology influences content consumption. WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - PTO - Paid Company Holidays - Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $122,700—$160,000 USD

Job Title: Content Writer / Copywriter Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars) About the Role: Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. Responsibilities: - Content Creation: - Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. - Produce copy for ads, email campaigns, and sales collateral. - Ensure all content aligns with brand voice, style, and tone. - SEO & Optimization: - Research keywords and incorporate SEO best practices into writing. - Collaborate with SEO specialists to optimize for search intent and ranking. - Update existing content to maintain freshness and relevance. - Research & Subject Expertise: - Conduct in-depth research on industry topics, competitors, and trends. - Interview subject matter experts (SMEs) for thought leadership content. - Translate complex topics into clear, engaging copy. - Editing & Quality Assurance: - Proofread for grammar, clarity, and consistency. - Ensure deliverables are accurate, plagiarism-free, and error-free. - Maintain content calendars and deliver work on time. - Collaboration: - Work with designers, marketers, and sales teams to align copy with visuals and campaigns. - Incorporate stakeholder feedback into revisions while maintaining brand integrity. - Performance Tracking: - Monitor content performance using Google Analytics, HubSpot, or similar tools. - Provide recommendations to improve engagement, conversions, and SEO rankings. What Makes You a Perfect Fit: - Strong storyteller with a flair for persuasive and engaging writing. - Skilled at tailoring tone and style for different audiences and formats. - Organized multitasker who can manage multiple assignments and deadlines. - Curious researcher who thrives on learning new industries and topics. Required Experience & Skills (Minimum): - 2+ years professional writing or copywriting experience. - Portfolio of content across multiple formats (blogs, web copy, ads, collateral). - Proficiency with Microsoft Office/Google Workspace. - Strong research and editing skills. Ideal Experience & Skills: - Background writing for B2B SaaS, marketing agencies, or professional services. - Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). - Experience writing conversion-focused copy (ads, landing pages, email sequences). - Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will: - Research industry trends and gather insights for upcoming topics. - Draft blog posts and long-form content for marketing campaigns. - Write ad copy, landing page text, or sales collateral to support lead generation and deals. - Collaborate with designers and marketers to align copy with visuals and campaign strategy. - Edit and proof content for accuracy and brand consistency. - Track content performance and optimize older pieces for better SEO and conversions. In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. Key Metrics for Success (KPIs): - Consistent content delivery aligned with deadlines. - Growth in organic traffic and engagement from written content. - Conversion performance of landing pages and ad copy. - SEO rankings and visibility for target keywords. - Positive stakeholder feedback on clarity and effectiveness of content. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product) - Client Interview with Marketing Leadership - Offer & Background Verification