Drata Inc. is an advanced cybersecurity technology company whose automated platform helps organizations continuously monitor and collect evidence of security controls. The company,
Marketing Analytics Manager
Location
California
Posted
37 days ago
Salary
$132.6K - $163.8K / year
Seniority
Lead
No structured requirement data.
Job Description
Marketing Analytics Manager
Drata Inc.
Title: Marketing Analytics Manager Location: Hybrid - San Francisco Full-time Department: Marketing Job Description: Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority. Our Culture & Work Style At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from: - Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results. - Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact. - Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry. We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy. If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here. Job Summary: We’re looking for a data-driven, insight-oriented professional to lead key initiatives within marketing analytics and partner closely across teams to elevate GTM performance insights. As Marketing Analytics Manager, you will support the strategy, development, and delivery of dashboards, forecast models, and performance insights that drive decision-making across marketing, sales, and customer success. This role will partner closely with stakeholders across Marketing, Sales, RevOps, Product and Finance to bring data to life and help guide budget allocation, campaign optimization, and long-range planning. You’ll help transform the way our teams understand, act on, and communicate marketing’s impact on the business. What you'll do: - AI-forward analytics mindset: Actively uses AI/LLM tools and AI-assisted BI to speed up analysis, anomaly detection, cohorting, and root-cause investigations (not just basic reporting). - Marketing Dashboards & Reporting: Develop and maintain marketing dashboards and reporting across key funnel metrics (pipeline, CAC, MQL/SAL/SQL conversion, and campaign performance). - Deep attribution & MTAM expertise: Can design, implement, and continuously refine multi-touch attribution models (rules-based and data-driven) and use them to drive real budget, channel, and campaign decisions. - Hands-on with MTAM tooling & data: Owns attribution logic across Hockeystack, Salesforce, marketing automation, web analytics, and BI tools; comfortable debugging tracking, UTMs, and data quality issues. - Forecasting & Planning: Build and iterate on forecasting models to support pipeline planning, customer retention, and brand marketing impact. - Insight synthesis vs. reporting: Proactively connects dots across channels, segments, and funnel stages to tell a clear performance story and recommend where to double-down, where to cut, and what to test next. - pROI analysis & optimization: Conduct pROI analyses to evaluate the effectiveness of programs, vendors, and channels — offering data-backed recommendations. - Cross-functional analytics partnership: Partner with cross-functional teams to define metrics, build reporting frameworks, and automate recurring insights. - Data quality & accuracy: Ensure data consistency, accuracy, and integrity across marketing analytics systems and source platforms. What you'll bring: - 6+ years in marketing analytics, business intelligence, or GTM analytics roles. - Proficiency with SQL, spreadsheet modeling, and BI/visualization tools (e.g., Domo, Tableau, Looker, Power BI). - Strong understanding of marketing funnels, lead lifecycle, attribution models, and paid/organic channel dynamics. - Experience working with Salesforce, HubSpot or Marketo, and campaign tracking infrastructure (UTMs, GA, etc.). - Comfortable presenting to senior stakeholders and distilling insights into business-impact recommendations. - Strong organizational and project management skills; able to balance long-term analytics roadmap with ad hoc analysis. How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving - Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success. - Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance. - Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position. - Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process. - Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence. - Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge. This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $132,600 - $163,800. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
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Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. 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If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley. R1601572 : Associate Director, Hematology Regional Marketing (RMK) – East
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Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. The Associate Director, Hematology Regional Marketing (RMK)- Mid West (Detroit, Indianapolis and Chicago) -role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity. Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate. 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Desire to continuously learn and improve by applying new knowledge and skills on the job - Effective verbal and written communication skills and organizational abilities - Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy - Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans - Highly collaborative with the ability to manage multiple projects simultaneously - Willingness to try innovative, novel compliant ways to deal with work problems and opportunities. - Business travel upto 70%, by air or car, is regularly required - Willingness to work evenings and select weekends is required If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. 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Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. 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If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley. R1601571 : Associate Director, Hematology Regional Marketing (RMK) – Mid West
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