Title: Performance Marketing Manager Location: USA: California (Remote) Job Description: Requisition ID 47511 Sales, Marketing & Product Management Travel Required: 0%-10% Please note: The expected work hours for this role are 9am to 5pm California time (PDT/PST). About the company: Founded by ex-Apple Product and Engineering leaders, ASS<span class="highlight-KW_EDCTN">A ABLOY Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It's an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem. Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world-class smart home experiences while maintaining the vision and design excellence that have always set us apart. About the role: We are seeking a highly analytical, strategic, and growth-minded Performance Marketing Manager to accelerate our direct-to-consumer revenue. Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, ecommerce growth, and performance strategy. Stepping into a well-established DTC ecosystem, your mission will be to unlock our next phase of aggressive ecommerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts. What You'll Do &middot; Conversion Rate Optimization (CRO): Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel. &middot; Cross-Functional & Creative Collaboration: Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity. &middot; Performance Marketing Strategy: Lead the end-to-end digital marketing strategy for Level.co, managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, TikTok, Pinterest), Affiliate, and Display. &middot; Budget & KPI Ownership: Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV). &middot; Data & Analytics: Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team. &middot; Agency Management: Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level's aggressive growth goals. Who You Are &middot; Experienced: 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces. &middot; Scale-Proven: A proven track record of accelerating e-commerce revenue for a consumer brand. &middot; Technical Expert: Deep, hands-on expertise with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) and e-commerce analytics tools (GA4, Shopify). &middot; Analytical Mastermind: You are deeply proficient with data, mastering attribution models and customer journey mapping. You know exactly which levers to pull to improve ROI. &middot; Brand Conscious: You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity. &middot; Collaborative Leader: You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights. What We Offer &middot; Competitive base salary and performance-based bonuses &middot; Comprehensive health, dental, and vision insurance. &middot; The agility and culture of a tech startup combined with the global scale and stability of ASS<span class="highlight-KW_EDCTN">A ABLOY. &middot; Generous Paid Time Off (PTO) and paid holidays. &middot; Complimentary Level Lock products to seamlessly upgrade your own home! Why Join Us? &middot; Work with a passionate team building one of the most design-forward brands in the smart home category. &middot; Gain hands-on experience shaping the ecommerce experience for innovative hardware products used by customers around the world. &middot; Enjoy the flexibility of a fully remote team with occasional opportunities to collaborate in person. Compensation & Benefits: &middot; The salary range for this role is $135K-$165K, along with a performance bonus target, and we consider a broad scope of factors when making compensation decisions. &middot; In addition, we provide a comprehensive benefits package including paid time off, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. Level Home Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, disability or genetic information, sex, sexual orientation, gender identity, or national origin. A note to recruitment agencies: Please don't reach out to Level employees or leaders about our roles -- we've got recruiting covered. We don't accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you for your understanding. We are the ASS<span class="highlight-KW_EDCTN">A ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces &ndash; physical and virtual &ndash; safer, more secure, and easier to access. As an employer, we value results &ndash; not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions &ndash; supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it&rsquo;s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

• Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events • Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities • Track, analyze, and report on marketing performance (leads, MQLs, pipeline) • Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Compensation: $100k-$135k 100% Remote Work This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.  Responsible for all aspects of executing paid digital media campaigns on networks like Google, Bing and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.  Additional Responsibilities include: - Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)  - Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future. - Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions - Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. - Communicate with clients on all elements of the campaign, including planning, performance, and project status - Prepare reports and present results to clients and management. - Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) - Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. - Build effective relationships with all clients  - Gather data on consumer, competitor, and market conditions

Performance Marketing Lead | Bitfortune (Remote | Paid in Crypto) Bitfortune.com is a next-generation crypto casino at the intersection of gambling, internet culture, creators, and crypto. We’re building a brand that feels more like a movement than a casino: loud, edgy, and impossible to ignore. Our “IDGAF” motto is about attitude, not standards. We move fast, think big, and expect the people we hire to do the same. Role Summary We are looking for someone who knows how to buy traffic that actually converts. Not someone who can spend money. Not someone who can make a dashboard look pretty. Someone who understands the difference between clicks and players, and knows how to build a reliable acquisition machine. Right now, a lot of our growth comes from streamers and creator traffic. That works, but it is expensive, unpredictable, and volatile. We want to build proper acquisition channels underneath it: paid social, PPC, Telegram, display, native, crypto traffic sources, funnels, landing pages, attribution, and optimisation. You will own every “traditional” acquisition channel at Bitfortune . You should be the kind of person who: - knows which channels are full of low-quality traffic and which are actually worth scaling - can spot a bad campaign, bad landing page, or bad audience instantly - understands why some traffic deposits and some traffic just farms bonuses - knows how to balance volume, quality, CAC, and FTDs - can turn chaos and random spend into a repeatable system What You’ll Be Doing - Own all paid acquisition channels outside of streamers and affiliates. - Build and scale acquisition across: - Meta - Google - TikTok - X - Telegram - Programmatic - Crypto traffic sources and placements - Launch, test, optimise, and kill campaigns quickly. - Figure out which channels, creatives, audiences, and funnels actually produce depositing players. - Improve traffic quality and stop us wasting money on people who were never going to deposit. - Build landing pages, funnels, and campaign flows together with CRM, design, and product. - Work closely with the CMO to build a repeatable acquisition engine that is not dependent on streamers. - Set up attribution, reporting, and tracking so we know exactly where deposits are coming from. - Analyse FTDs, CAC, conversion rate, deposit rate, retention, and payback period by channel. - Test aggressively: - creatives - audiences - offers - channels - landing pages - sign-up flows - Help identify which markets, geos, and player segments are worth focusing on. - Work closely with CRM and retention to improve what happens after the click. What We’re Looking For - You have run performance marketing for a crypto casino, sportsbook, iGaming brand, crypto exchange, or similar high-growth business. - You have personally managed ad accounts and budgets. - You know how to operate in gambling and crypto environments where ad restrictions are a constant problem. - You understand FTDs, CAC, ROAS, LTV, retention, attribution, funnel leaks, and traffic quality. - You know the difference between high-volume traffic and good traffic. - You are hands-on and comfortable being in the tools every day. - You are analytical, commercial, and ruthless with spend. - You know how to work with designers, CRM, landing pages, and product teams to improve conversion. - You are comfortable moving quickly, testing constantly, and killing what is not working. You’ll Work Closely With - CMO - CRM & Retention - Design - Product / CMS - Data / BI - Affiliates & Partnerships Success In the First 90 Days - We have a clear acquisition strategy outside of streamers and affiliates. - We know which channels are worth scaling and which are a waste of money. - Traffic quality improves. - FTDs improve. - Conversion from click to deposit improves. - We stop wasting money on bad traffic and random placements. - There is a proper testing process for creatives, audiences, and landing pages. - We have clear attribution and reporting. - There is a repeatable, reliable stream of new customers coming through the channels you own.