• Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events • Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities • Track, analyze, and report on marketing performance (leads, MQLs, pipeline) • Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Compensation: $100k-$135k 100% Remote Work This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.  Responsible for all aspects of executing paid digital media campaigns on networks like Google, Bing and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.  Additional Responsibilities include: - Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)  - Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future. - Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions - Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. - Communicate with clients on all elements of the campaign, including planning, performance, and project status - Prepare reports and present results to clients and management. - Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) - Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. - Build effective relationships with all clients  - Gather data on consumer, competitor, and market conditions

Performance Marketing Lead | Bitfortune (Remote | Paid in Crypto) Bitfortune.com is a next-generation crypto casino at the intersection of gambling, internet culture, creators, and crypto. We’re building a brand that feels more like a movement than a casino: loud, edgy, and impossible to ignore. Our “IDGAF” motto is about attitude, not standards. We move fast, think big, and expect the people we hire to do the same. Role Summary We are looking for someone who knows how to buy traffic that actually converts. Not someone who can spend money. Not someone who can make a dashboard look pretty. Someone who understands the difference between clicks and players, and knows how to build a reliable acquisition machine. Right now, a lot of our growth comes from streamers and creator traffic. That works, but it is expensive, unpredictable, and volatile. We want to build proper acquisition channels underneath it: paid social, PPC, Telegram, display, native, crypto traffic sources, funnels, landing pages, attribution, and optimisation. You will own every “traditional” acquisition channel at Bitfortune . You should be the kind of person who: - knows which channels are full of low-quality traffic and which are actually worth scaling - can spot a bad campaign, bad landing page, or bad audience instantly - understands why some traffic deposits and some traffic just farms bonuses - knows how to balance volume, quality, CAC, and FTDs - can turn chaos and random spend into a repeatable system What You’ll Be Doing - Own all paid acquisition channels outside of streamers and affiliates. - Build and scale acquisition across: - Meta - Google - TikTok - X - Telegram - Programmatic - Crypto traffic sources and placements - Launch, test, optimise, and kill campaigns quickly. - Figure out which channels, creatives, audiences, and funnels actually produce depositing players. - Improve traffic quality and stop us wasting money on people who were never going to deposit. - Build landing pages, funnels, and campaign flows together with CRM, design, and product. - Work closely with the CMO to build a repeatable acquisition engine that is not dependent on streamers. - Set up attribution, reporting, and tracking so we know exactly where deposits are coming from. - Analyse FTDs, CAC, conversion rate, deposit rate, retention, and payback period by channel. - Test aggressively: - creatives - audiences - offers - channels - landing pages - sign-up flows - Help identify which markets, geos, and player segments are worth focusing on. - Work closely with CRM and retention to improve what happens after the click. What We’re Looking For - You have run performance marketing for a crypto casino, sportsbook, iGaming brand, crypto exchange, or similar high-growth business. - You have personally managed ad accounts and budgets. - You know how to operate in gambling and crypto environments where ad restrictions are a constant problem. - You understand FTDs, CAC, ROAS, LTV, retention, attribution, funnel leaks, and traffic quality. - You know the difference between high-volume traffic and good traffic. - You are hands-on and comfortable being in the tools every day. - You are analytical, commercial, and ruthless with spend. - You know how to work with designers, CRM, landing pages, and product teams to improve conversion. - You are comfortable moving quickly, testing constantly, and killing what is not working. You’ll Work Closely With - CMO - CRM & Retention - Design - Product / CMS - Data / BI - Affiliates & Partnerships Success In the First 90 Days - We have a clear acquisition strategy outside of streamers and affiliates. - We know which channels are worth scaling and which are a waste of money. - Traffic quality improves. - FTDs improve. - Conversion from click to deposit improves. - We stop wasting money on bad traffic and random placements. - There is a proper testing process for creatives, audiences, and landing pages. - We have clear attribution and reporting. - There is a repeatable, reliable stream of new customers coming through the channels you own.

Job Title: Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine. This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline. You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building. What You’ll Own Content-Driven Lead Generation (Primary Focus) - Create and manage high-performing LinkedIn content (posts, carousels, hooks). - Identify content angles that attract high-intent B2B prospects. - Continuously test and optimize content based on performance. Content → Conversation → Pipeline - Turn content engagement (likes, comments, profile views) into meaningful conversations. - Initiate natural, non-salesy DMs based on user intent. - Qualify and move prospects into the pipeline. Audience Engagement & Lead Nurturing - Engage consistently with your audience through comments, DMs, and interactions. - Build relationships with prospects through thoughtful follow-ups. - Nurture leads using content, messaging, and value-driven interactions. Funnel & Conversion Optimization - Build simple content funnels (content → engagement → conversation → call). - Develop lead magnets and nurture flows where needed. - Improve conversion rates across each stage of the funnel. Supporting Sales (Nice-to-Have) - Collaborate with the founder to improve conversion quality. - Share insights on messaging, objections, and audience behavior. - Optionally support early-stage sales conversations. Must-Have Experience & Skills - 2+ years of experience in content-led B2B lead generation or organic growth. - Strong experience with LinkedIn content and personal brand growth. - Proven ability to generate inbound leads or conversations from content. - Excellent copywriting and messaging skills. - Strong understanding of B2B sales cycles (2–3 months). What Makes You a Perfect Fit - You know how to turn content into pipeline, not just engagement. - You have personally generated inbound leads or booked calls from LinkedIn/content. - You think in funnels and systems, not just posting content. - You are both creative (content) and analytical (performance-driven). - You are comfortable owning outcomes (leads, conversations, pipeline). Interview Process - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding #LI-AG1