• Plan, launch, and optimize digital marketing campaigns across multiple platforms • Improve website SEO performance and increase organic traffic • Manage website updates using HTML and AI-assisted coding tools • Run and optimize paid ads on Google, LinkedIn, Reddit, TikTok, and streaming platforms • Conduct A/B testing to improve conversions and campaign performance • Track marketing analytics, lead quality, and ROI • Develop lead generation strategies targeting high-income audiences • Optimize marketing funnels and CRM workflows for better conversion rates • Identify and collaborate with relevant micro-influencers • Analyze campaign performance and provide data-driven recommendations

• Define and own the growth strategy and roadmap for both our self-serve and enterprise product. • Develop a deep understanding of our customers, market, and growth levers across the full user lifecycle. • Partner closely with design, engineering, data, sales and marketing to lead experiments and strategic initiatives. • Analyze user behavior and funnel performance to improve conversion & upgrade funnels.

Role Description We’re looking for a Growth Manager (freelancer) to drive traction through lead generation, partnerships, and new market opportunities, and to support user acquisition as part of a fast-growing growth team. - Launch and develop a new market from the ground up. - Build and manage a pipeline of local leads across clubs, partners, affiliates, creators, venues, communities, and commercial opportunities. - Scout sponsorship and event opportunities that can increase local visibility, trust, and Wyylde member acquisition. - Identify influencer candidates and support local reach-out, onboarding, and market validation with Central Marketing. - Source local partners, creators, affiliates, and ecosystem opportunities that can fuel acquisition, activation, and retention across both sides of the marketplace. - Work with the SEO & CRM Manager to strengthen cluster performance through local keyword research, content validation, campaign feedback, audience insight, and market-specific retention opportunities. - Product quality validation. - Provide local language, cultural validation, and market input for SEO, CRM, paid media, earned media, partnerships, and content initiatives led centrally. - Track local opportunities, tests, and results with a strong KPI mindset, and contribute to weekly and monthly reporting on pipeline, traction, and market learnings. Qualifications - 3 to 5+ years of experience in growth, business development, partnerships, market expansion, or commercial development. - Strong lead generation and business development skills. - Experience supporting growth strategies across acquisition, activation, retention, resurrection, or lifecycle marketing. - A commercial mindset and the ability to spot scalable opportunities. - Strong reporting discipline and comfort with KPIs. - Experience in digital platforms, marketplaces, consumer tech, creator platforms, entertainment or growth-led online businesses. - Experience collaborating with SEO, CRM, lifecycle, or conversion teams. - Comfort turning market insight into actionable recommendations for campaigns, content, and conversion. Requirements - Location: This role is market-based. Candidates must currently live in Mexico. - Languages: You must be fluent in the core languages of your market: English and Spanish (MX).

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth. “Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/ Your objective is to create sales qualified opportunities by managing our paid channels: → Create ads for search and paid social → Define and monitor channel budgets → Optimize every step of the conversion funnel (thanks to our experiment process) → Follow up with BDRs to get qualitative insights on your actions Within 1 month, you will: - Experience a comprehensive onboarding that includes an insight to our teams, culture, and product - Own budget and performance for all our core PPC channels in the US: → SEM: Google Ads, Bing AdsDirectories → PPC: Capterra, E-learning Industry - Launch your first marketing experiments to scale lead generation while being ROI efficient Within 3 months, you will: - Take over budget and performance for paid social: LinkedIn / Facebook Ads - Be accountable for the business opportunities in the US and their cost on paid channels - Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint - Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads Within 6 months, you will: - Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns - Follow up on business opportunities with Sales - Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry Within 12 months, you will: - Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap - Unlock new paid acquisition channels to scale demand generation in North America The Skill Set - Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads) - Minimum of 2 years with first-hand online campaign management experience - Data-focus: you start with numbers. You’re driven by performance - Attention to detail: you know how to launch a campaign without a glitch and catch every typo - Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them - Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment - Written communication: your written communication is structured and crystal-clear - Command of marketing automation tools (Marketo) and Salesforce a plus - Experience in B2B SaaS is a plus - Enthusiasm for our working environment explained here: https://bit.ly/Convexity360L What We Offer - Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈 - Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚 - Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠 - Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝 - Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍 - Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆 Interview Process - Screening call with the Talent Acquisition Manager - Interview with Global Director of Demand Generation - Homework & Debrief with Global and Local Demand Generation Leads - Team Interview - Culture-fit Interview with Chief Marketing Officer - References & Offer! → Get ready using our Knowledge Base: https://bit.ly/42H1ggC Who We Are 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place. 360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA. Learning Includes Everyone. In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!