• Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend • Drive full-funnel performance across landing pages, intake, and call center conversion • Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution • Improve speed-to-lead and conversion rates in partnership with intake and operations • Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients

Title: Associate Director, Audience Development Location: Yonkers, NY Hybrid Job Description: WHO WE ARE Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices. Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees. OVERVIEW Our Audience Development team operationalizes Consumer Reports’ mission to create a safer, fairer, and more transparent marketplace, ensuring our trusted, independent guidance is highly visible wherever people make decisions—across traditional search, answer engines, newsletters, CR’s app, alerts, and social and emerging platforms. In a time of information overload, misinformation, and peak distrust, this is more important than ever. We’re looking for an experienced data detective, diplomat, and leader—the Associate Director, Audience Development will help drive audience strategy, activating and nurturing discoverability, engagement, and conversion across onsite and offsite channels, organic and paid, working collaboratively, cross-functionally, or independently, as needed. Reporting to CR’s Executive Managing Editor, you will act as the primary liaison for audience priorities and strategic alignment across CR divisions, spanning product management, marketing, and editorial, among others. This hybrid position with in-office collaboration (Yonkers and/or NYC) just once per month provides excellent flexibility. This position is not eligible for sponsorship or relocation assistance. How You'll Make An Impact As Associate Director, Audience Development you will create and continually optimize organizational standards that will help CR’s digital presence evolve in parallel with consumer needs and the technical marketplace, helping humans, agents, and everything in between find and rely on our insights at critical conversion and connection moments. - Drive CR’s audience strategy, evolving the integration of our discoverability strategy across all channels and platforms and in collaboration with all relevant divisions, - Oversee the Audience Development team, establishing technical, digital, and editorial best practices for excellence in both search results, answer engines, and nascent technologies - Develop and maintain growth and optimization strategies across owned and distributed surfaces (web, app, Apple News, YouTube, Reddit, TikTok, Newsletters, etc.) in close collaboration with cross-functional teams, namely Marketing and Content - Advise the Executive Managing Editor on defining and evolving audience KPI frameworks and roadmaps to measure short-term and long-term success - Translate data into action: Help inform product roadmaps and editorial planning with specific and directional insights - Establish cross-functional partnerships with Content, Product, Marketing, Analytics, Testing, Leadership, and other relevant teams to align on and elevate distribution, engagement, and optimization - Advocate for brand visibility in AI ecosystems, ensuring attribution and authority signaling across generative engines - Build, manage, and mentor an evolving audience team, comprising both full-time staff and project-based freelancers ABOUT YOU You’ll Be Highly Rated If: - You have the experience: 10 years in audience strategy and insights, content strategy, growth strategy for a digital publisher, tech nonprofit, or mission-driven brand. - You’ve managed teams in highly matrixed environments: 6+ years managing and mentoring teams, as well as cross-functional initiatives. - You have experience in a non-profit environment. - You are proficient with multiple search analytics tools and platforms. - You have proven success leading or partnering on newsletter programs and platform packaging strategies. - You have excellent communication skills, bridging editorial with digital, marketing and analytical teams around shared audience goals. - You've led nascent AI optimization across digital and editorial teams in publishing environments. - You have proven change management experience with cross-functional teams around audience development KPIs. You'll Be One of Our Top Picks If: - You have experience in a nonprofit environment. - You have experience with a commerce or shopping site. FAIR PAY AND A JUST WORKPLACE At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation.The target salary range for this position is $160K-$180K. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience. We have three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC. Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship status, sex or gender (including pregnancy, childbirth, related medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws. Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.

The Opportunity Happy Mammoth is looking for a Team Lead, E-commerce to own the entire digital commercial engine across our Shopify Plus stores (US, EU, AU) and Amazon marketplace. This is not a "manage the website" role. You will be directly responsible for on-site revenue performance, funnel development, compliance governance, and technical stability across every revenue-generating digital property we operate. About Happy Mammoth Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results. The Role You will lead the e-commerce function and own six critical outcome areas: - Conversion & Commercial Execution - You own on-site commercial performance across all Happy Mammoth stores and the Amazon marketplace. Your job is to protect and grow Revenue per Visitor and marketplace conversion rates. - Funnel & Page Development System - You own the creation, deployment, and optimization of funnels, landing pages, PDPs, and commercial flows. You set the direction, brief designers and developers, and drive the cycle time from approved brief to live deployment down while keeping quality high. You define and oversee structured A/B testing, ensure performance validation before scaling, and monitor post-launch impact. Every new page or funnel should either prove a hypothesis or improve a metric. - Product Launches & Special Campaigns - You lead the commercial execution of new product launches and seasonal or promotional campaigns. You direct designers and developers to build the launch funnels, landing pages, and supporting assets, set the creative direction, coordinate timing with the paid media team, and ensure every launch is set up for measurable success from day one. - Brand & Design Consistency + SEO - You are the quality gate for brand and design alignment across all customer-facing digital properties. Every store, funnel, product page, and marketplace listing must be visually and tonally consistent. You also own on-page and technical SEO across all stores - site structure, metadata, schema markup, and crawlability - ensuring storefronts capture organic traffic, not just paid. - Compliance & Regulatory Control - You own the process of ensuring all stores, funnels, and marketplace listings are compliant. You work closely with the legal team to ensure that pages, claims, and product content meet regional regulatory requirements across all markets before and after launch. You do not need to be a regulatory expert, but you need to build and enforce the systems that ensure compliance is checked, maintained, and never an afterthought. Zero tolerance for post-launch compliance fires that could have been prevented - Store Stability & Technical Performance - You own functional reliability and operational excellence across all digital properties. Site speed, checkout performance, tracking integrity, and platform stability are your responsibility. You direct your development team to prevent performance degradation after updates or releases. If the checkout breaks or load times spike, you own the resolution - diagnosing the issue, directing the fix, and ensuring it does not happen again What We’re Looking For You have senior-level experience running e-commerce operations in a direct-to-consumer environment, ideally in health, supplements, or a similarly regulated vertical. You understand Shopify Plus deeply, not just as a user but as someone who has overseen store architecture, checkout optimization, and multi-store operations at scale. You are fluent in funnel metrics: CVR, AOV, RPV, LTV, and CAC are part of your daily vocabulary. You have directed the creation and optimization of landing pages, PDPs, and commercial funnels, and you have overseen structured A/B testing programs with measurable results. You understand how compliance works in regulated industries. You do not need to be a regulatory expert, but you have experience working with legal teams to ensure content is compliant, and you know how to build systems that prevent compliance issues from slipping through. You are technically sharp. You can read site speed reports, diagnose checkout issues, and direct developers to fix problems - not just file tickets and wait. You move fast, make decisions with imperfect information, and take full ownership of outcomes. You set direction for your team and hold them accountable for execution. You do not need to be told what to do. You see the problem, diagnose it, and mobilize the right people to fix it. This is a hands-on role. You are expected to be directly involved in execution — not just defining strategy, but driving implementation and results. Your team You will lead a cross-functional team of developers and marketplace specialists, with additional support from design, copy, and project management. You report directly to the Head of Growth. Nice to Have - Experience in DTC brands. - Experience in supplements, health, or wellness. - Familiarity with CRO and analytics tools. - Experience in performance marketing. - Experience managing multi-region Shopify Plus stores. Why Work With Us? - Fully remote. GMT timezone preferred - Competitive salary paid in USD - Be part of a fast-growing company with a strong focus on performance - Work with a team that values ownership, autonomy, and results - Opportunity to make a direct impact on revenue and growth Only CVs in English will be considered.

The Opportunity Happy Mammoth is looking for a Team Lead, E-commerce to own the entire digital commercial engine across our Shopify Plus stores (US, EU, AU) and Amazon marketplace. This is not a "manage the website" role. You will be directly responsible for on-site revenue performance, funnel development, compliance governance, and technical stability across every revenue-generating digital property we operate. About Happy Mammoth Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results. The Role You will lead the e-commerce function and own six critical outcome areas: - Conversion & Commercial Execution - You own on-site commercial performance across all Happy Mammoth stores and the Amazon marketplace. Your job is to protect and grow Revenue per Visitor and marketplace conversion rates. - Funnel & Page Development System - You own the creation, deployment, and optimization of funnels, landing pages, PDPs, and commercial flows. You set the direction, brief designers and developers, and drive the cycle time from approved brief to live deployment down while keeping quality high. You define and oversee structured A/B testing, ensure performance validation before scaling, and monitor post-launch impact. Every new page or funnel should either prove a hypothesis or improve a metric. - Product Launches & Special Campaigns - You lead the commercial execution of new product launches and seasonal or promotional campaigns. You direct designers and developers to build the launch funnels, landing pages, and supporting assets, set the creative direction, coordinate timing with the paid media team, and ensure every launch is set up for measurable success from day one. - Brand & Design Consistency + SEO - You are the quality gate for brand and design alignment across all customer-facing digital properties. Every store, funnel, product page, and marketplace listing must be visually and tonally consistent. You also own on-page and technical SEO across all stores - site structure, metadata, schema markup, and crawlability - ensuring storefronts capture organic traffic, not just paid. - Compliance & Regulatory Control - You own the process of ensuring all stores, funnels, and marketplace listings are compliant. You work closely with the legal team to ensure that pages, claims, and product content meet regional regulatory requirements across all markets before and after launch. You do not need to be a regulatory expert, but you need to build and enforce the systems that ensure compliance is checked, maintained, and never an afterthought. Zero tolerance for post-launch compliance fires that could have been prevented - Store Stability & Technical Performance - You own functional reliability and operational excellence across all digital properties. Site speed, checkout performance, tracking integrity, and platform stability are your responsibility. You direct your development team to prevent performance degradation after updates or releases. If the checkout breaks or load times spike, you own the resolution - diagnosing the issue, directing the fix, and ensuring it does not happen again What We’re Looking For You have senior-level experience running e-commerce operations in a direct-to-consumer environment, ideally in health, supplements, or a similarly regulated vertical. You understand Shopify Plus deeply, not just as a user but as someone who has overseen store architecture, checkout optimization, and multi-store operations at scale. You are fluent in funnel metrics: CVR, AOV, RPV, LTV, and CAC are part of your daily vocabulary. You have directed the creation and optimization of landing pages, PDPs, and commercial funnels, and you have overseen structured A/B testing programs with measurable results. You understand how compliance works in regulated industries. You do not need to be a regulatory expert, but you have experience working with legal teams to ensure content is compliant, and you know how to build systems that prevent compliance issues from slipping through. You are technically sharp. You can read site speed reports, diagnose checkout issues, and direct developers to fix problems - not just file tickets and wait. You move fast, make decisions with imperfect information, and take full ownership of outcomes. You set direction for your team and hold them accountable for execution. You do not need to be told what to do. You see the problem, diagnose it, and mobilize the right people to fix it. This is a hands-on role. You are expected to be directly involved in execution — not just defining strategy, but driving implementation and results. Your team You will lead a cross-functional team of developers and marketplace specialists, with additional support from design, copy, and project management. You report directly to the Head of Growth. Nice to Have - Experience in DTC brands. - Experience in supplements, health, or wellness. - Familiarity with CRO and analytics tools. - Experience in performance marketing. - Experience managing multi-region Shopify Plus stores. Why Work With Us? - Fully remote. GMT timezone preferred - Competitive salary paid in USD - Be part of a fast-growing company with a strong focus on performance - Work with a team that values ownership, autonomy, and results - Opportunity to make a direct impact on revenue and growth Only CVs in English will be considered.