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Customer Marketing Lifecycle Manager
Location
Massachusetts
Posted
34 days ago
Salary
0
Seniority
Lead
Job Description
Customer Marketing Lifecycle Manager
Snyk
Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world. We’re looking for a Customer Marketing Lifecycle Manager to own and scale our customer education and enablement strategy as a core driver of customer-led growth. This role sits at the intersection of Customer Marketing, Customer Success, Product, and Sales, with a clear mission: turn customer education into a measurable lever for implementation, adoption, and retention. You’ll have the chance to own a massive spectrum of initiatives and build programs that help customers get value faster, deepen product usage, and ultimately turn them into Snyk Ambassadors—while creating scalable, repeatable experiences across the customer lifecycle. If you are a strategic thinker ready to scale programs that skyrocket platform adoption, retention, and revenue growth in a dynamic environment, this is your ultimate playground and we want to talk to you. What You’ll Own - Establish education as a core lever in the customer lifecycle and growth strategy - Build and execute a customer education roadmap aligned to key lifecycle stages (onboarding → adoption → retention) - Develop scalable virtual instructor-led and on-demand programs (webinars, workshops, certification paths, playbooks)to ensure customers fully realize the value of our platform - Adoption plays — that turn "we bought it" into "we can't live without it." - Partner with Product, Product Marketing, SecRel, and Customer Success to create content that translate releases into customer-friendly learning experiences - Design and launch programs that drive product adoption, utilization, and behavioral stickiness - Design, support, and execute churn prevention initiatives through targeted education plays (e.g., at-risk cohorts, low adoption segments, feature gap alignment) - Create and scale high-impact learning content, including live and on-demand workshops, guides, and role-based learning journeys (devs, AppSec practitioners and leaders) - Identify, develop, and nurture champions inside accounts and equip them with “adoption kits” to spread adoption bottom-up - Use data to continuously optimize programs and scale what works What You’ll Bring: - 6+ years in Customer Marketing, Customer Success, Customer Education, Product Marketing, or Enablement - Experience building and supporting customer education programs, webinars, ‘masterclass’ workshops and content creation - Strong understanding of B2B SaaS customer lifecycle in a fast paced environment - Ability to translate complex product concepts into clear, engaging content - Data-driven mindset with the ability to connect programs to business outcomes - Strong project management and execution skills (you can actually get things done) - You think in terms of customer outcomes, not just campaigns - You’re proactive, scrappy, and excited to level up existing programs and scale - You’re curious about how customers learn, adopt, and get value - You’re excited about AI-driven workflows to drive efficiency We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway! About Snyk Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Benefits & Programs - Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role. - Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development - Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers - Health benefits, employee assistance plans, and annual wellness allowance - Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Benefits
- 401(K), Commuter benefits, Company equity, Company-sponsored outings, Company sponsored family events, Customized development tracks, Dedicated diversity and inclusion staff, Dental insurance, Disability insurance, Diversity manifesto, Volunteer in local community, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Flexible work schedule, Generous parental leave, Generous PTO, Company-sponsored happy hours, Health insurance, Job training & conferences, Life insurance, Charitable contribution matching, Paid volunteer time, Onsite gym, Open office floor plan, Paid holidays, Pair programming, Paid sick days, Partners with nonprofits, Pet insurance, Promote from within, Lunch and learns, Remote work program, Return-to-work program post parental leave, Free snacks and drinks, Team based strategic planning, OKR operational model, Mandated unconscious bias training, Unlimited vacation policy, Vision insurance, Wellness programs, Some meals provided, Mental health benefits, Home-office stipend for remote employees, Diversity employee resource groups, Hiring practices that promote diversity, Employee resource groups, Quarterly engagement surveys, Hybrid work model, In-person all-hands meetings, In-person revenue kickoff, Wellness days, Meditation space, Mother's room, Flexible time off, Bereavement leave benefits, Company-wide vacation
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