SUMMARY The Marketing Manager, Books is a strategic and hands-on marketing leader responsible for maximizing the revenue potential of every title on the Books list. This role owns the go-to-market strategy for the Books portfolio — developing sharp, audience-driven positioning for each book, identifying the right channels and tactics to reach and convert buyers, and executing alongside the Marketing Producer and external contractors to bring campaigns to life. The ideal candidate thinks like a strategist and works like a practitioner. They are energized by the challenge of finding the right audience for a book, crafting a compelling story around it, and building a disciplined plan to drive sales — from launch through the long tail. They are comfortable with data, fluent in digital marketing channels, and skilled at translating insights into creative direction and clear priorities for a small, agile team. DUTIES AND RESPONSIBILITIES Portfolio Positioning & Go-to-Market Strategy - Develop and own the go-to-market strategy for each Books unit title — including audience targeting, positioning, messaging, pricing considerations, and channel prioritization — with the goal of maximizing conversion and revenue at every stage of a book's lifecycle. - Build a deep understanding of each book's target audience: who they are, where they engage, what motivates them to buy, and how to reach them most effectively. - Identify and evaluate the best mix of channels, placements, and tactics for each title, balancing investment against expected return. - Partner with Editorial and Product Development early in the product lifecycle to provide marketing input that shapes positioning and launch readiness. - Analyze market trends, competitor positioning, and category dynamics in Catholic publishing to identify opportunities and sharpen strategy. Campaign Development & Execution - Translate positioning strategy into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels. - Write and contribute to compelling copy for marketing materials, including emails, website content, ad creative, and social posts — and provide clear creative direction to the Marketing Producer. - Manage and optimize paid advertising campaigns on Meta and Amazon, with a focus on audience targeting, creative performance, and return on ad spend. - Oversee campaign schedules, proactively identify risks and opportunities, and make timely decisions to maximize results. - Review and approve creative assets, copy, video content, and photography produced by the Marketing Producer and external contractors. - Lead product launches end-to-end, coordinating across internal teams and guiding authors through their marketing and PR plans. Amazon & Channel Strategy - Own the Books team's Amazon marketing strategy — including listing optimization, search visibility, advertising strategy, promotional planning, and performance measurement. - Identify and develop additional distribution and channel opportunities (e.g., DTC, wholesale, reseller partners) in collaboration with Operations, providing channel-specific marketing support where it drives meaningful sales impact. - Coordinate with Operations as needed to ensure marketing plans align with inventory availability, distribution timing, and channel requirements. Data, Analytics & Performance - Define success metrics for each campaign and title, and hold the team accountable to measurable outcomes. - Analyze campaign performance, consumer behavior data, and channel-level results to assess effectiveness and continuously optimize strategy. - Gather and interpret data from web traffic, ad platforms, Amazon, and e-commerce channels to surface actionable insights. - Design and analyze customer surveys to inform positioning, product development, and messaging decisions. - Report key results, learnings, and recommendations to leadership on a regular cadence. Team Direction & Cross-Functional Collaboration - Collaborate with the Marketing Producer to ensure Marketing and Creative are aligned to the creative vision and objectives for individual campaigns and overall team goals. - Manage and direct marketing contractors as needed — assigning work, setting expectations, reviewing deliverables, and integrating their output into broader campaign plans. - Collaborate cross-functionally with Editorial, Product Development, PR/Communications, Operations, and Technology teams to ensure cohesive campaign execution. - Steward the Books team marketing budget, allocating investment to maximize revenue impact across the portfolio. Author & Creator Collaboration - Serve as the primary marketing contact for authors throughout the product lifecycle, providing strategic direction and setting clear expectations for their role in marketing and PR. - Lead marketing kickoffs with authors, sharing go-to-market strategy, channel plans, and deliverable timelines. - Collaborate with authors and creators to develop marketing assets that support campaign goals and feel authentic to their voice and platform.

• Provide assistance for a wide range of marketing tactics and revenue growth initiatives • Provide writing and marketing assistance for a wide range of marketing strategy and content tactics • Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral • Follow processes and best practices to enable the tracking of marketing return on investment • Collaborate with colleagues to plan and execute work • Ensure compliance with firm guidelines and brand standards • Provide other marketing support as needed to agency teams • Assist in conducting online research of specific companies, executives and target lists

We're looking for a Manager, Field Marketing This role is Remote, United States Cornerstone is looking for a Manager of Field Marketing to join our Field Marketing team. We are looking for a creative, driven and strategic leader to focus on building compelling marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base. You will be responsible for leading the team that designs and implements programs that influence customer expansion, improve retention and drive revenue - all while delivering outstanding value to our customers. In this role you will be responsible for: Strategy Development: - Develop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goals - Collaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioning Campaign Management: - Lead the end-to-end planning, execution, and optimization of field marketing campaigns - Utilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customers Cross-functional Collaboration: - Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience. - Align marketing efforts with product launches, sales initiatives, and customer feedback. Data-Driven Decision Making: - Leverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipeline. - Make data-driven decisions for continuous improvement. Budget Management: - Forecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impact. You have what it takes if you: - Know your levers: 5+ years of experience in integrated, demand-oriented marketing - Roll up your sleeves: Hands-on experience managing campaigns across multiple platforms - Project manage like a pro: Strong project and program management skills - Think creatively: Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficient. - Are a passionate people leader: You have proven experience building highly functioning, engaged teams that get stuff done...and have a good time doing it - Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams including creative, product marketing, sales and business development. - Love to win: Proven track record of executing effective campaigns that drive pipeline to reach company goals. - Think marketing can be fun: Energetic and proactive team player with a sense of humor. - Demonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environment. Our Culture Spark Greatness. Shatter Boundaries. Share Success. At Cornerstone, curious disruptors and change innovators help organizations empower people everywhere to learn, grow, and advance. We value collaboration, creativity, and continuous improvement — and we’re looking for someone who shares that mindset. Our Culture: Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today. Who We Are: Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today. Total Rewards: At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 101500 - 162400 USD. Check us out on LinkedIn, Comparably, Glassdoor, and Facebook! Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433. Read the EEO is the Law poster here, and the supplementary poster here Read the Read the Pay Transparency Nondiscrimination Provision poster here

About Browzwear Browzwear is an established global leader in digital design solutions for the fashion and apparel industry. Trusted by over 1,000 fashion and apparel companies worldwide, Browzwear’s software platform enables every step of the creative process, with easy and accurate virtual prototypes that bring garments to life in photorealistic 3D and AI-generated visuals. Our technology empowers brands, retailers, manufacturers, and designers to create, visualize, produce and merchandise products digitally across the entire apparel ecosystem—accelerating innovation, reducing time to market, lowering costs, and advancing sustainability. Position Overview Browzwear is looking for a Demand Generation Marketing Manager to drive scalable pipeline growth across B2B enterprise sales target accounts, mid-market accounts, partner/reseller accounts and e-commerce end users. This is a highly autonomous role for a hands-on marketer who excels at building and executing multi-touch campaigns, yet is also able to think strategically about overall funnel performance. You will own end-to-end campaign planning, execution, reporting and optimization, managed in, and requiring deep expertise with, HubSpot. Ability to fine-tune sophisticated, event-triggered nurture campaigns and experience engaging complex buyer/influencer/decision-maker ecosystems, including fashion brands, retailers, suppliers and manufacturers. Working closely with the head of marketing, head of sales, and head of revops, the ideal candidate will possess a blend of data-driven, operational rigor and creative, big-picture strategic thinking. Key Responsibilities Campaign Strategy & Execution - Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication. - Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting. - Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies. Marketing Automation & HubSpot Ownership - Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards. - Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin. - Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance. Account-Based Marketing (ABM) - Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts. - Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach. - Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage. Customer Segmentation & Scoring - Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators. - Segment audiences by firmographics, behaviors, product interest and lifecycle. - Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion. Performance Measurement & Optimization - Analyze campaign performance, closed-won attribution, and pipeline contribution. - Build and maintain dashboards to communicate results and insights to marketing and sales leadership. - Run ongoing A/B testing across messaging, channels, and conversion paths. Qualifications Required - 4–7 years of demand generation experience in a B2B SaaS enterprise software company - Deep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation) - Proven track record of driving pipeline growth through multi-channel campaigns - Strong analytical skills and experience with attribution, funnel metrics, and performance optimization - Experience partnering closely with sales leadership/teams in a global, enterprise sales environment Preferred - Experience with account-based marketing (ABM) and multi-touch nurture strategies - Expertise in lead scoring, segmentation, and lifecycle marketing - Background in fashion/apparel industry; product expertise in PLM, 3D/AI design - Experience in consumer/B2C/DTC with product-led growth solutions - Experience with channel, reseller, or partner marketing ecosystems You’ll Thrive in This Role If: - You are a storyteller who knows the emotional triggers that drive engagement - You have strong business acumen and can translate strategy into execution - You are curious about the machinery of GTM success and willing to experiment - You have a passion for fashion and an instinct for appealing to apparel brands - You speak the language of creative designers, not technologists - You understand how distributed, extended organizational ecosystems work Additional Details This role will receive a competitive salary + benefits. The total compensation for US-based employees located in the below markets may expect offers in the ranges for this role. US annual base compensation: $100,000 to $140,000 annually A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations. Location: We are a remote first organization. Requirements null Who You Are Browzwear is an established global leader in digital design solutions for the fashion and apparel industry. Trusted by over 1,000 fashion and apparel companies worldwide, Browzwear’s software platform enables every step of the creative process, with easy and accurate virtual prototypes that bring garments to life in photorealistic 3D and AI-generated visuals. Our technology empowers brands, retailers, manufacturers, and designers to create, visualize, produce and merchandise products digitally across the entire apparel ecosystem—accelerating innovation, reducing time to market, lowering costs, and advancing sustainability.