• Act as the primary point of contact for distributors or wholesalers • Collaboratively create and execute Wholesaler Annual Business Plans • Manage forecasts, orders, allocations, and warehouse audits • Use VIP and other tools to identify sales opportunities • Deliver brand training to distributors, retailers, and consumers • Support festivals, promotions, and market events • Work independently while collaborating with internal teams

• Plan and execute sales initiatives aligned to agreed budgets, sales volumes, revenue targets, product mix, and timelines. • Develop and maintain an organized list of key and target accounts. • Own and grow relationships with assigned retail customers and key shopper marketing contacts. • Conduct regular account calls to review in-store priorities, execution, and performance. • Drive incremental growth by securing new points of distribution and optimizing existing distribution. • Sell GoMacro products into regional retailers in collaboration with local distribution partners. • Contribute strategic insights and customer knowledge to the annual account planning process. • Work closely with Customer Marketing and third-party sales and marketing partners to execute programs effectively. • Monitor, analyze, and report competitive activity, sharing insights with sales leadership. • Educate brokers and account teams on MAPS guidelines to drive compliant and profitable outcomes. • Lead quarterly business reviews (QBRs) with key accounts and broker partners to maximize sales and profitability. • Collaborate with sales leadership on weekly and monthly sales execution planning, strategy, and tracking of current business in progress, recommending changes as needed.

• Responsible for sales within an assigned geographical territory • Support for Heat Transfer Sales and technical expertise as needed in the field • Report to the National Sales Manager and located in the field • Field travel with the sales representative • Be seen as the technical resource for all Heat Transfer applications • Tactically plan interfacing with the sales representative, applications engineer, and regional managers • Reinforce long-term customer relationship • Expand the portfolio of equipment that customers could purchase from Conair • Look for non-Conair customer opportunities • Maintain and utilize the CRM software to develop a Conair knowledge base of each customer

• Develop and lead our sales team in your state. • Recruit, develop, and train a new sales team of 1099 independent sales agents. • Lead the overall sales strategy, coaching, and development of the sales team. • Provide continuous feedback regarding individual and sales team progress. • Conduct sales seminars provided by the company as well as self-generate new leads and sales. • Coach on best practices for professional selling skills, effective supervision, and compliance.