GoMacro

• Drive brand growth at the point of purchase by developing and executing retailer-specific marketing programs • Partner closely with Sales, Brand Marketing, and Category Management to deliver compelling, insight-driven programs • Lead annual shopper marketing planning, translating strategic context into clear priorities • Apply shopper insights, category data, and retailer intelligence to shape strategies that influence the path to purchase • Develop and execute integrated in-store and omnichannel programs spanning displays, digital coupons, and promotional toolkits • Own retail media strategy and execution across key platforms (Amazon DSP, Walmart Connect, etc.) • Own and continuously optimize product detail page content strategy across major retailer platforms • Serve as the primary liaison between Sales, Brand Marketing, Category Management, and agency partners

• Lead annual Sales Planning and Key Learnings process • Develop and operationalize MAPS strategies across all classes of trade • Partner with Sales leadership for strategy alignment on growth drivers • Own and evolve trade investment strategy • Drive trade spend optimization and promotional effectiveness • Lead Sales inputs into the S&OP process • Establish and monitor sales KPIs • Translate syndicated data into actionable insights • Oversee development of sales tools and reporting dashboards • Shape the innovation pipeline and lead commercialization strategy • Continuously evolve Sales Strategy & Planning processes

• Provide courteous, friendly, and accurate support across email, chat, and phone channels. • Resolve consumer inquiries regarding account/orders, product inquiries, subscriptions, promotions, and website navigation. • Maintain GoMacro’s brand voice and uphold The GoMacro Way in every interaction. • Meet or exceed customer care metrics, including accuracy, sentiment, and CSAT. • Navigate Shopify and Shipbob to update orders, process replacements or refunds, and manage order changes. • Coordinate with ShipBob and internal teams regarding damaged, delayed, or missing shipments. • Accurately follow processes for lost-package claims and quality escalations. • Serve as a power user of Gorgias, ensuring correct ticket tagging, categorization, and documentation. • Leverage macros, help docs, resource tools (Grammarly) and SOPs to maintain consistency and efficiency through all consumer communications. • Identify and report system issues (Shopify, Recharge, Gorgias, ShipBob) to the Customer Care Supervisor or Manager based on consumer feedback. • Collect and document quality concerns, including lot numbers, photos, descriptions, timestamps, and purchase details. • Collaborate with Quality Assurance to ensure accurate and timely reporting of product trends. • Support cross-functional teams with helpful consumer insights to guide product and operational improvements. • Participate in team meetings, training sessions, and special projects aimed at improving the consumer experience. • Other duties as assigned by the supervisor.

• Plan and execute sales initiatives aligned to agreed budgets, sales volumes, revenue targets, product mix, and timelines. • Develop and maintain an organized list of key and target accounts. • Own and grow relationships with assigned retail customers and key shopper marketing contacts. • Conduct regular account calls to review in-store priorities, execution, and performance. • Drive incremental growth by securing new points of distribution and optimizing existing distribution. • Sell GoMacro products into regional retailers in collaboration with local distribution partners. • Contribute strategic insights and customer knowledge to the annual account planning process. • Work closely with Customer Marketing and third-party sales and marketing partners to execute programs effectively. • Monitor, analyze, and report competitive activity, sharing insights with sales leadership. • Educate brokers and account teams on MAPS guidelines to drive compliant and profitable outcomes. • Lead quarterly business reviews (QBRs) with key accounts and broker partners to maximize sales and profitability. • Collaborate with sales leadership on weekly and monthly sales execution planning, strategy, and tracking of current business in progress, recommending changes as needed.

• Develop and deliver the eCommerce Annual Plan, to include revenue, trade, profit components, MAPS, pricing and promotional strategy, and track & report financials to cross-functional leadership teams. • Own the forecasting, budgeting, and financial management of the eCommerce channel, ensuring delivery against revenue, margin, and growth objectives. • Partner closely with Customer Marketing and Marketing to drive growth through best-in-class digital merchandising, content, retail media, and visual assets. • Work with Customer Marketing and Marketing teams to drive growth, deliver digital content, and visual assets for eCommerce experiences. • Leverage Marketing and Insights to understand technology trends and the evolution of consumer buying behavior. • Serve as the corporate eCommerce subject-matter expert, continuously identifying and implementing best practices, evaluating new platforms and tools. • Build and maintain strong relationships with key eCommerce customers, leading joint business planning and negotiations as needed. • Identify white-space opportunities, innovation launches, and assortment strategies that drive incremental growth and improve the digital shelf experience.

• Play a critical role in driving the commercial strategy, business performance, and executional excellence of the sales organization. • Serve as a key thought partner to Sales Leadership and cross-functional teams. • Responsible for turning data, insights, and collaboration into actionable plans that deliver growth. • Oversee sales planning cycles, annual operating plan development, performance tracking, and go-to-market initiatives. • Help build scalable processes, tools, and reporting frameworks that enhance visibility, alignment, and decision-making across the business.