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Account Based Marketing Specialist

Location

United States

Posted

67 days ago

Salary

$100K - $125K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Account Based Marketing Specialist

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• Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors. • Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google. • Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts. • Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations. • Conduct daily and weekly pacing audits, quarterly deep-dive health checks, and ongoing A/B testing of text ads and creative formats. • Manage high-match-rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first-party contact integration. • Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR. • Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account-specific support. • Partner with the Analytics team to build a measurement plan for ABM. • Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.

Job Requirements

  • 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
  • Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta ads manager and LinkedIn Campaign Manager.
  • Expertise in UTM architecture, conversion tracking installation, and data-driven decision-making.

Benefits

  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

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