Role Description As our Senior Branding Specialist, you will be the single owner of Webriy's brand identity. From visual systems and tone of voice to campaign assets and brand guidelines, you'll ensure Webriy looks, sounds, and feels world-class at every touchpoint. You'll work closely with founders, product designers, and the marketing team in a fully remote, high-autonomy environment. Key Responsibilities - Develop, own, and continuously evolve Webriy's complete brand identity — logo system, typography, color palette, iconography, and tone of voice. - Build and maintain a comprehensive brand style guide used across product UI, marketing, sales, and social media. - Lead visual storytelling across all channels — website, email campaigns, social platforms, blog, and product onboarding experiences. - Collaborate with the product and engineering teams to ensure in-product branding is consistent with the external brand. - Conduct regular brand audits and competitive landscape analysis to maintain a sharp, differentiated brand presence. - Design high-quality marketing collateral including landing page visuals, pitch decks, case study layouts, social creatives, and product explainer graphics. - Define and refine brand messaging frameworks — taglines, positioning statements, and value propositions — aligned with Webriy's target audience. - Brief and manage external designers or freelancers when scaling campaign output. - Track brand performance metrics including design consistency, brand recall, and share of voice. - Partner with the SEO and content teams to align visual branding with content strategy and paid campaigns. Qualifications - 2-4 years of hands-on experience in branding, visual identity design, or brand strategy — preferably at a SaaS or tech company. - Expert-level proficiency in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign). - A strong portfolio demonstrating end-to-end brand identity projects — from initial brief to final execution. - Proven experience creating brand guidelines and design systems used by cross-functional teams. - Deep understanding of brand strategy: positioning, brand architecture, audience segmentation, and messaging hierarchy. - Solid understanding of how branding intersects with digital marketing — SEO, paid media, email, and social. - Excellent written and verbal English communication skills with the ability to present and justify brand decisions. - Self-directed and highly organized — thrives in a fully remote, async-first startup environment. Requirements - Experience with motion design or video editing (After Effects, CapCut, Premiere Pro) - Nice to Have. - Familiarity with Webflow, Framer, or similar no-code web tools - Nice to Have. - Background in agency-side branding or working with multiple brand identities simultaneously - Nice to Have. - Experience designing for white-label or multi-brand digital products - Nice to Have. - Knowledge of brand compliance across reseller or partner ecosystems - Nice to Have. Benefits - Salary: $90,000 – $120,000 USD per year, based on experience. - Equity: Stock options with meaningful upside in a high-growth company. - Bonus: Up to 15% performance-based annual bonus. - 100% Remote — work from anywhere in the world, on a schedule that works for you. - Annual Learning Budget: $1,500 USD for courses, tools, books, or conferences. - Home office stipend: One-time $500 USD setup allowance. - Paid time off — 20 days annually + local public holidays. - Direct access to founders — fast decisions, real impact.

Who is lift®? lift® is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more. lift® helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, lift® is leading the way with compliant, scalable advertising solutions that truly perform. We’re now looking for an experienced Marketing Manager to elevate lift®'s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation What are we recruiting for? As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world. You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space. What will you be doing? Brand Strategy & Positioning Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.) Differentiate Lift in a crowded landscape through clear, credible storytelling Campaign Execution Lead integrated marketing campaigns across digital, social, events, content, and paid media Tailor messaging for different audiences: operators, agencies, affiliates, and partners Content & Thought Leadership Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc. Events & Partnerships Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.) Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups Website, SEO & Social Maintain and evolve website content and structure to support iGaming positioning and SEO Drive engagement on LinkedIn, X/Twitter, and other relevant channels Sales & Revenue Enablement Create resources that enable sales to communicate Lift’s value and close deals effectively Align closely with commercial teams to refine messaging based on market feedback Performance Tracking Define KPIs and track the impact of marketing programs on brand visibility and pipeline Use data to optimise spend, targeting, and creative What will you bring to the party? - B2B marketing experience, ideally in adtech, martech, igaming, or SaaS - Deep understanding of performance marketing, programmatic advertising, and CTV - Knowledge of first-party data strategy, identity, and privacy trends - Exceptional writing and content creation skills - A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives - Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms - Bonus: Experience working in regulated markets or with compliance-sensitive industries What are we offering? - A collaborative, startup-minded team that values initiative and creativity - A lead role in shaping the voice of a fast-growing Brand in a booming vertical - Remote-friendly and flexible work environment - Unlimited Holidays - Health Plan - Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem

• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution, managing campaigns that promote Ajax products within the framework of the Regional Business Plan. • Drive B2B marketing activities: promotions, exhibitions, seminars, webinars, certification courses, case studies, presentations, trade marketing activities, professional media publications, motivation programs, etc. • Report on the performance of marketing campaigns and make adjustments to increase efficiency. • Develop and update marketing materials; contribute to the creation of partner development tools by presenting regional market needs and features. • Monitor the implementation of marketing policies in the distribution channel, ensuring delivery of all existing marketing materials and tools (created by Ajax HQ) to business partners. • Conduct deep analysis of partners’ businesses and local market insights to generate ideas for growing Ajax’s share and sales with each partner. • Collaborate with marketing, product, and sales managers on the partner side to strengthen Ajax’s presence and sales. • Ensure effective collaboration and coordination across internal and external stakeholders. • Gather regional product feedback and needs, sharing information with the R&D team. • Manage marketing budgets and oversee the project approval process. • Hold regular meetings with partners and maintain close alignment with the sales team.

• Develop clear, outcome-driven solution narratives that translate platform capabilities into business value • Define and articulate use-case positioning, including target buyers, core pain points, and measurable impact • Establish strong differentiation against internal builds, AI point solutions, and other enterprise AI platforms • Build solution-specific assets including pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards • Partner closely with Sales to refine pitch tracks, address objections, and strengthen deal positioning • Collaborate with Product to ensure capabilities are accurately reflected in external messaging • Create metrics-backed case studies and proof points tailored to industry buyers • Support demand generation with industry- and solution-focused messaging for campaigns, webinars, and thought leadership • Continuously gather market feedback to sharpen positioning and improve win rates