• Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses • Create and manage high-performing Google Ads • Rehabilitate struggling campaigns to achieve measurable success • Test keywords, headlines, copy, and landing pages to find winning combinations • Handle technical and creative tasks personally or direct freelancers as needed • Report regularly to the leadership team on campaign performance and growth opportunities • Implement new processes to enhance team efficiency and agility

Title: Senior Analyst, Performance Marketing Location: Saint Louis United States Job Description: The Senior Analyst, Performance Marketing is a key contributor to the Performance Marketing team at Build‑A‑Bear. This role is responsible for end‑to‑end channel and campaign execution, day‑to‑day performance reporting, and ensuring campaigns are delivered accurately, efficiently, and on schedule. The Senior Analyst is highly data‑driven, passionate about digital advertising and measurable results, and excels at building strong, collaborative relationships across internal teams and external partners. Responsibilities: - Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes) - Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy - Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals - Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform - Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals - Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments. - Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends - Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed) - Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner Required Qualifications: - Bachelor's degree required - Passion for digital marketing - A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required - 1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search - Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred - A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations Preferred Qualifications: - Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches. - Self-starter with strong project management skills and attention to detail - Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks - Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets - Strong analytical reasoning and planning skills Behavioral Traits for Success: - Demonstrates behavioral flexibility - Detail oriented and accurate - Calm, even-keeled approach - Empathetic and perspective taking - Reliable with great follow-through - Thoughtful problem solver - Comfortable supporting others' priorities - Prefers structure with flexibility Working Environment: - Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs - Corporate office is in St. Louis, MO - Hybrid work schedule when within 45 miles of office - Remote > 45 miles of office; domestic travel to office when required Your Performance Will Be Measured On: Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. - Decision-making, judgment, and execution - Deadlines, accuracy, and quality - Communication - Budget allocation - Collaboration and coordination - Marketing results - Responsiveness - Stakeholder Feedback

GTE is a fast-growing global eCommerce company where smart ideas turn into real impact. We build and scale online brands across international markets, and we empower our team members to take ownership, grow quickly, and shape the future of our business alongside us. We’re looking for a Marketing Virtual Assistant to support our marketing team with day-to-day execution, coordination, and optimization of campaigns. This role is perfect for someone who has extensive background in Shopify and Marketing, is organized, proactive, and excited to grow in a fast-paced e-commerce environment. Day to day responsibilities - Assist in executing marketing campaigns across email, social media, and paid channels - Support email marketing (campaign setup, segmentation, basic reporting) - Assist in conducting market and competitor research - Help with influencer outreach and coordination - Assist in tracking and reporting campaign performance metrics - Assist with basic content creation (graphics, captions, blog formatting) Requirements - Previous experience in marketing virtual assistance with knowledge of digital marketing (email, social media, paid ads) - Extensive experience in using Shopify - Background in e-commerce or direct-to-consumer brands - Strong organizational and time management skills - Excellent written and verbal English communication - Ability to work independently and meet deadlines What We Offer - Fully remote work environment - Competitive hourly rate - $75 monthly health stipend on your 3rd month with the company - 10% annual salary increase - Health insurance on your 2nd year with the company - Exposure to multiple marketing channels and strategies - Collaborative and supportive team culture Ready to Grow With Us? If you’re looking for a role where your work matters, your growth is supported, and your impact is visible—we’d love to hear from you.

• Planejar, executar e otimizar campanhas de mídia paga (Meta, Google, LinkedIn e outras plataformas); • Monitorar performance e gerar insights acionáveis com base em dados; • Apoiar na construção e evolução de dashboards e análises de performance; • Utilizar inteligência artificial para apoiar análises, geração de hipóteses e otimizações; • Identificar oportunidades de automação em rotinas operacionais e análises recorrentes; • Apoiar melhorias de mensuração (ex: APIs de conversão, eventos offline); • Sugerir e acompanhar testes (criativos, segmentação, jornada); • Garantir organização e governança das campanhas (naming, estrutura, ativos); • Trabalhar de forma integrada com times de dados, CRM, criação e produto.