• Planejar, executar e otimizar campanhas de mídia paga (Meta, Google, LinkedIn e outras plataformas); • Monitorar performance e gerar insights acionáveis com base em dados; • Apoiar na construção e evolução de dashboards e análises de performance; • Utilizar inteligência artificial para apoiar análises, geração de hipóteses e otimizações; • Identificar oportunidades de automação em rotinas operacionais e análises recorrentes; • Apoiar melhorias de mensuração (ex: APIs de conversão, eventos offline); • Sugerir e acompanhar testes (criativos, segmentação, jornada); • Garantir organização e governança das campanhas (naming, estrutura, ativos); • Trabalhar de forma integrada com times de dados, CRM, criação e produto.

What You’ll Do - Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.) - Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting - Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut - Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription - Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints - Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation - Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights - Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards You Bring - 3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business - Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition - Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar) - Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments - Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume - Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief - Self-directed operator who thrives in lean, fast-moving environments with minimal structure Nice to Have - Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar) - Familiarity with healthcare advertising compliance, including LegitScript requirements - Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns - Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies - Background working across multiple service lines or product categories simultaneously Why Lemonaid - Direct access to the leadership team and real influence over company direction - no layers of middle management - Ground-floor opportunity to build the growth marketing function the right way - Remote-first culture with competitive compensation - Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare - Comprehensive benefits including medical, dental, vision, and PTO

Role Description The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search, and display platforms. You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well. - Plan and execute Kora’s paid digital media campaigns. - Manage the optimization and reporting across all digital touch points. - Manage Kora’s MarTech stack that connects marketing activities to business growth. - Share insights from key tracking tools to inform updates to marketing strategy. - Create informative and high-converting always-on PPC ads. - Manage monthly budgets of different platforms, billing reconciliation, and spend-pacing. - Oversee growth in performance to meet Kora’s OKRs. - Report on key performance indicators and lead-generation initiatives. - Map ad formats to advertising objectives. - Explore new opportunities and experiments to drive business growth. - Test new channels and trends to build credibility for Kora. - Be active in building marketing budget, recommendations, and pitch decks. - Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly. - Conduct market research and competitor analysis to inform marketing strategies. Qualifications - 3+ years experience in performance marketing. - Proficient in deriving insights from data, fluent in slicing/dicing data. - Proficient with Microsoft Excel, Word, PowerPoint, and Google Docs suite. - Good knowledge and experience in retargeting/remarketing and general tag management. - Proficient in the use of Google Ads and Demand-side Platforms including Eskimi, Admaven, Taboola, etc. - Proficient in Google Analytics, Mixpanel, and other relevant marketing reporting tools. - Can leverage data, analytics, and consumer trends to drive actionable insights and recommendations. - Goal-oriented with excellent communication skills. - Curious, a strong team player, and a problem solver. Requirements - Reporting Structure: This role reports to the Head, Marketing. Benefits - Health insurance. - Sponsored and tailored training. - Paid parental leave. - Paid time-off. - Flexible work style. - Annual performance bonus. - Low-interest loans. - Employee assisted programs. - Day off on your birthday 🎂 🎁 🎉. - Employee resource groups that provide supportive communities within Kora. - Great company culture and the opportunity to work with a highly collaborative team building something great!

Your daily business You click “Publish” and the first batch of new creatives you briefed goes live. A feeling of excitement and anticipation kicks in. You close your laptop with a grin, because your very first month in your new job at YOYABA has already been super exciting. Instead of spending the first week reading boring PDF documents and setting up your laptop, you were warmly welcomed by your team and immediately integrated into key projects with top accounts. You were able to apply your solid expertise hands-on, together with your new team’s know-how, to our clients in the form of exciting Paid Social campaigns. At the same time, you feel that you’ve not only found a new role & passion, but also kindred spirits who share the same drive as you. Sounds almost too good to be true? Then keep on reading – because we’re looking exactly for you to join our team: Your daily business - You take full responsibility for the performance of our top clients from SaaS & Tech Scale-Ups (well-known VC-backed companies) - You manage communication and project management both internally and with clients - You conceptualize, build & scale Paid Social (and ideally Paid Search) campaigns, particularly on Google, LinkedIn & Facebook - You regularly create performance reports with the most important KPIs for your accounts – with a strong understanding of B2B SaaS customer journeys and knowing which KPIs to track Requirements - Experience: You have already created & managed Paid Social (and possibly Search) campaigns with monthly budgets in the 5- to 6-figure range - Mindset: You have a true growth mindset and feel strongly connected to the start-up mentality - Passion: You love setting up campaigns on Google, Facebook, LinkedIn & co. and can’t wait to break new growth records - Growth: You want to grow not only in your career but also personally, and are eager to go full throttle with a team of A-players - Language: You have perfect English. German and other languages are a big plus. Why us? - A team of A-players & start-up founders who strive for growth - A culture of ownership, high performance, and honesty - A unique coaching program with sessions to continuously develop yourself personally and professionally - With Humanoo you can not only join fitness challenges with your colleagues but also have 1:1 sessions with psychologists to bring your mental & physical health to the next level - Whether it’s the gym or Urban Sports – we naturally subsidize your workout routine - Workations can also be made possible with us and are lived & loved by our YOYABees - To ensure you’re taken care of even after your time with us, we subsidize your company pension plan with up to 60% of your contribution