Manager, Website & Marketing Automation Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact. If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role. You will execute, not just delegate. Website Strategy + Conversion (Core Focus) - Own all brand websites + landing pages across multiple markets - Drive conversion rate optimization (CRO) across the funnel - Lead UX, site structure, mobile experience, and performance improvements - Partner with agencies-but you set direction and hold the bar Testing + Growth - Run A/B and multivariate tests (CTAs, layouts, flows, etc.) - Leverage tools like GA4, heatmaps, and session replay to drive decisions - Continuously improve lead conversion and appointment rates Marketing Automation + Lifecycle - Build and optimize email + SMS flows (lead nurture, reactivation, retention) - Own segmentation, triggers, and campaign performance - Improve conversion across the full customer lifecycle Execution + Ownership - Launch new sites for expansion markets - Manage timelines, vendors, and deliverables - Build dashboards and report on what's actually driving revenue What We're Looking For (Non-Negotiables) We are targeting someone who has done this hands-on, not just managed it. - 3–6+ years in website optimization, CRO, or marketing automation - Experience owning web performance + conversion metrics - Strong understanding of CMS platforms (WordPress preferred) - Hands-on experience with: - GA4 / analytics tools - A/B testing platforms - Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.) - Comfortable working across multiple brands or high-volume environments - Able to move fast, test quickly, and iterate without overengineering What Will Set You Apart - You've improved conversion rates in a measurable way - You've worked in a high-growth or PE-backed environment - You understand how marketing ties directly to revenue - You're as comfortable building as you are strategizing Why Candidates Say Yes to This Role - Real ownership - not buried under layers or stuck waiting on approvals - Visible impact - your work directly drives revenue and growth - Scale + complexity - multi-brand, multi-market, fast-moving - Autonomy - you will shape how this function is built This role is not a fit if: - You prefer managing agencies vs doing the work yourself - You've never owned conversion metrics end-to-end - You need a highly structured, slow-moving environment Ready to Build? Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it. Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.

This is a full-stack marketing role with a strong client-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly client relationships — while also owning HubSpot end-to-end to drive and track performance. RESPONSIBILITIES Internal Brand Marketing (HIP & Neon Canvas) - Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels - Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team - Support the internal sales team with quality, qualified lead flow from campaign activity - Continuously test, optimize, and improve campaign performance based on data Trade Shows & Events - Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns - Define clear goals and success metrics for each event and hold the team accountable to them - Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show - Measure and report ROI for each trade show and use that data to inform future event investment decisions B2B Client Audits & Strategy - Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month - Translate audit findings into clear, prioritized marketing strategies with defined execution plans - Own the strategy deliverable — not just the discovery Account Management - Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention - Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through - Proactively identify upsell opportunities, warning signs, and areas where clients need more support - Maintain client trust through consistent communication and follow-through HubSpot & Data Analysis - Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities - Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts - Own all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform - Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metrics - Manage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelines - Build and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention process - Identify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversations - Ensure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts KEY METRICS - Lead quality and volume delivered to the internal sales team from paid campaigns - Campaign ROAS across Meta and Google for both internal brands - Trade show ROI — leads captured, follow-up completion rate, and pipeline generated per event - Client retention and satisfaction across the B2B account portfolio - Audit-to-strategy conversion: quality and clarity of deliverables for prospective clients - HubSpot reporting accuracy and timeliness across all accounts - Monthly check-in completion rate and client-reported communication quality REQUIREMENTS - 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work - Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads - Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients - HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis - Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations - Experience managing multiple client accounts simultaneously - Strong analytical mindset: you can look at data and know what it means and what to do next - Self-directed and organized Nice to Have - Experience in dental, orthodontic, or healthcare marketing - Agency background with exposure to multi-client account management - Familiarity with SEO tools - Content strategy or copywriting experience that supports campaign and brand work ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model. BENEFITS - 401(k) matching - Dental Insurance - Health Insurance - Vision Insurance - Life Insurance - PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) SCHEDULE - 8 am- 5 pm CST - Monday to Friday COMPENSATION - $90,000 Base Salary + Commission - Total OTE (On Target Earnings) $110,000+ - Full-time W2 position LOCATION - Pensacola, FL, or Memphis, TN, is strongly preferred - Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly

The Corporate Programs Marketing Manager will be a crucial member of the team, focused on driving and executing Optiv’s global events. In this highly visible role, this person is responsible for the strategic execution of a variety of large industry shows, internal kickoffs, national roadshows, virtual experiences, and partner-end user conferences. They will be responsible for strategically bringing excitement, innovation, and excellence to amplify and support Optiv’s brand and business growth. This position works on a national level with Optiv’s Sales Go-To-Market team, AVPs, Regional Sales Directors, and Executive Leadership Team. The ideal candidate will be a strategic thinker who understands the business and evolving priorities, and how they apply to events to deliver strong ROI and create meaningful engagements for Optiv clients. How you'll make an impact Program Strategy, Project Management and Execution - Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences. - Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation. - Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives. - Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals. - Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization. - Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities. - Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution. - Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget. - Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle. - Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives. - Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline. - Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority. - Work with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales. - Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss. - Work closely with the broader marketing team to promote event presence via multiple channels and track event ROI and contribution to the company's KPIs. - Collaborating with Optiv’s partner community on corporate sponsorships, which entails clear communications, timely responses, processing and tracking contracts and master agreements, and reconciling all post event invoicing. - Work with internal stakeholders to evaluate and influence utilization of funding pools to ensure investment dollars are optimized in helping Optiv and partner achieve their goals. - Travel to events as required (15-20%) MDF Administration - Responsible for securing partner funding to defray event costs, either directly with partner manufacturers or through distribution. - Submit contracts and funding paperwork to technology partners. - Ensure necessary documentation is uploaded into NetSuite to support MDF claims. What we're looking for - 7+ years of professional, business marketing event management experience including largescale event management, strategy, creation, and execution. - Passion for corporate marketing and working with sales to generate pipeline and drive business. - Demonstrable understanding of all phases of corporate marketing including promotions, traffic drivers, staff training, logistics, KPIs and metrics. - Ability to demonstrate leadership, creativity, and initiative. - Excellent strategic thinking skills with ability to make data-driven decisions. - Experience working with sales leadership and ability to influence others cross functionally. - Strong work ethic operating with a sense of urgency, ability to multi-task, strong organizational, and project management skills, and a can-do attitude. - Experience working in technology or cybersecurity preferred. - Experience writing external facing marketing correspondence that supports marketing programs, lead generation activities, and marketing communication efforts. - Experience working with product manufacturers and distribution channels. - Experience with Salesforce, Marketo, Cvent, NetSuite, WorkFront, Airtable or similar integrated marketing tools is preferred. - Bachelor’s degree with an emphasis in Marketing, Business, Communications, or English #LI-KG1 What you can expect from Optiv - A company committed to our inclusive value through our Employee Resource Groups - Work/life balance - Professional training resources - Creative problem-solving and the ability to tackle unique, complex projects - Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities. - The ability and technology necessary to productively work remotely/from home (where applicable) EEO Statement Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age 40 and over, marital status, genetic information, national origin, status as an individual with a disability, military or veteran status, or any other basis protected by federal, state, or local law. Optiv respects your privacy. By providing your information through this page or applying for a job at Optiv, you acknowledge that Optiv will collect, use, and process your information, which may include personal information and sensitive personal information, in connection with Optiv’s selection and recruitment activities. For additional details on how Optiv uses and protects your personal information in the application process, click here to view our Applicant Privacy Notice. If you sign up to receive notifications of job postings, you may unsubscribe at any time.

A Great Opportunity for A Marketing Coordinator Who are we?   At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.  Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.   Check us out here: www.questex.com  This role is remote, ideally based in Massachusetts. As our Marketing Coordinator, you'll support Questex's success by: As a Marketing Coordinator on the Audience Marketing team, you will support audience acquisition and engagement strategies across Questex’s hospitality portfolio, executing multi-channel campaigns designed to attract and convert key industry professionals. What You’ll Do: - Support audience acquisition and registration growth for events through email, social media, partnerships, and digital channels - Execute and optimize marketing campaigns in collaboration with marketing and cross-functional teams - Assist in developing compelling messaging for emails, social media, and website content that resonates with key hospitality audiences - Maintain and update event websites to ensure accurate, engaging, and conversion-focused content - Manage and grow social media presence across assigned brands; proactively create content to drive engagement and registrations - Create basic marketing assets using tools like Canva to support campaigns across email, social, and web - Track, analyze, and report on campaign performance; use insights to optimize results and improve audience targeting - Support audience segmentation and persona development to better target key attendee groups (e.g., owners, operators, bartenders, hotel leaders) - Collaborate on onsite marketing execution, including signage, activations, and sponsor integrations to enhance the attendee experience - Leverage speaker, sponsor, and partner content to amplify marketing efforts across channels - Stay informed on hospitality industry trends, marketing best practices, and emerging tools (including AI) to continuously improve campaign performance and efficiency Key Areas of Focus: - Email marketing execution and performance optimization - Social media programming and content deployment - Audience-first messaging and persona-based marketing - Campaign execution across event and digital products - Cross-functional collaboration with sales, content, and operations teams - Onsite event support and execution (e.g., The Hospitality Show, Bar & Restaurant Expo, Vibe Conference) - Utilization of modern marketing tools and platforms (e.g., AI tools, Canva) to enhance productivity and creativity Who you are as A Team Member:  - You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging. - Exceptional communication skills, both written and verbal - Good interpersonal skills, willingness to learn and continue to grow - Strong team player and ability to work well with others  Your Experience & Education Include: Required Qualifications - Strong written and verbal communication skills. - Strong attention to detail; diligent, proactive, organized, accountable, analytical, and highly motivated team player with solid project management skills. - Ability to learn new technologies, tools, and processes quickly and thrive in a dynamic, fast-paced, high-growth environment while managing multiple projects under tight deadlines. - Strong working knowledge of the Microsoft Office Suite. - Results-driven mindset with a strong desire to meet and exceed expectations. Preferred Qualifications - Bachelor’s degree in marketing, communications, management, or related field (preferred but not required). - 2+ years of experience in marketing, advertising, event support, or client/customer-facing roles. - Ad agency, events, or media industry experience. - Experience using Canva, Adobe Photoshop, or InDesign. - Experience with Omeda (email deployment) or similar marketing technologies (e.g., MailChimp, Eloqua, ActiveCampaign). - Experience using generative AI and AI-powered marketing platforms for ideation, drafting, optimization, and personalization of campaigns. - Demonstrated prompt-writing skills and data-driven application (email optimization, A/B testing, reporting, segmentation), including responsible AI usage practices such as fact-checking and bias awareness. Why apply?   - Why we are here: Helping people to live longer and live better by focusing on the Experience Economy. - What we do: We connect buyers and sellers - How we do it: Easy to work We deliver superior results. Provide world-class experiences. - Our DNA is our guiding principles: Collaboration, Honesty & Transparency, Curiosity, Growth, Fun, Purpose Driven OUR CULTURE   At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant, and supportive environment. We’re big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we’re flexible and adaptable to change. YOUR INITIATIVE At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences, and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things, or sell things, you can make your mark at Questex. OUR REWARDS/WHAT WE OFFER   Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority. Salary offers are based on a broad scope of factors including relevant skills, training, experience, education and where applicable, licensure or certifications obtained.  Market, geographic and organizational factors are also considered. In addition to base salary and a competitive benefits package, we offer the following: The expected base salary for this position ranges from $50,000K to $60,000K base. Salary offers are based on a broad scope of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market, geographic and organizational factors are also considered.  - Vacation - 15-20 days depending on years of service  - 12 Paid Holidays   - Health and Welfare Benefits (medical, dental, vision, life, and others)  - 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner  - Parental Leave - Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills - Cariloop Membership Program to help support employees with the complexities of caregiving - FitOn Health, access to a leading digital wellness platform that offers premium online classes and nutrition guidance. - Wellness rewards and reimbursement opportunities offered thru our medical provider. - Access to Mental Health Resources thru our Group Life Insurance Plan and Medical Provider - Mission-driven culture with an enthusiastic, professional team  - Work-life balance  - Discounts through various partnerships   DEI Mission:   Our mission is to create inclusive experiences and opportunities for all, empowering individuals and communities, ensuring that everyone can see themselves represented in our offices, virtual spaces and our work.  With offices in Washington D.C., Singapore, and United Kingdom and a grand span of remote locations in the US, we are always on the lookout for talented people to join our team.   Questex is an Equal Opportunity Employer –Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law. Please note: Questex is unable to provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship now or in the future.