• Reports to the Senior Director of Marketing and Communications and leads the development of clear, strategic content for C4HCO • Manages a team of Content Specialists and serves as a key partner in shaping messaging for customers, stakeholders, and internal audiences • Oversees the creation and review of content across multiple channels, including policy memos, newsletters, email campaigns, website copy, and customer-facing materials • Works closely with teams across the organization to translate complex health policy and program information into accessible communications that align with C4HCO's voice and priorities • Manages the intake and prioritization of communications requests, coordinates high-volume projects • Identifies opportunities to strengthen content processes and cross-functional collaboration • Helps develop and execute communications strategies aligned with organizational priorities • Establishes and maintains editorial standards to ensure consistent messaging across all channels • Drafts, edits, and refines written communications – including policy memos, newsletters, emails, website copy, and customer notices – following C4HCO's voice and tone • Supports internal communications through staff updates and organizational announcements • Assists with executive communications, including CEO blog posts, leadership messages, talking points, and briefing materials

• Lead the planning and execution of internal and external technology events • Partner with technology and product leaders to shape and communicate strategic initiatives • Support the evolution of the technology operating model • Serve as a connective tissue between technology and business teams • Collaborate with the Experience and Technology Internal Communications Lead to develop a comprehensive content strategy • Own the governance, review, and maintenance of website and portal content • Develop communication plans, messaging frameworks, and campaign measurement approaches

• Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization. • Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources). • Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation. • Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events). • Produce high-quality content and collateral that accelerates understanding and adoption, including: one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts and partner toolkits, website content, blog posts, email nurture sequences, “talk tracks” and scripts for sales, partners, and leadership. • Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions. • Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable). • Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts. • Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.). • Operate as a “communications SME” bridging science and practice, ensuring accuracy and credibility by collaborating with internal soil/carbon/science experts; create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes; support webinars, podcasts, speaking engagements, and conference presentations. • Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based. • Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition; contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials. • Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education). • Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community; support regional pods/Inside team with messaging, event materials, and partner enablement content; gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements.

• Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale • Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance • Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys • Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing • Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand • Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences • Continuously test and optimize email content, timing, cadence, and templates to improve performance • Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders • Use performance insights to inform strategy, experimentation, and cross-channel coordination