HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide. JOB DESCRIPTION: About Us HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard-to-reach high-value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course, we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. Role Summary The Marketing Operations & Paid Media Manager plays a central role in Hotelbeds’ go‑to‑market strategy for Europe. The position aligns global marketing direction with regional business needs, translating commercial priorities into scalable, high‑impact marketing programs that drive awareness, demand, and growth. The role combines strategic planning with hands‑on execution in a fast‑paced, collaborative environment. Key Responsibilities - Define and execute the European regional marketing strategy in partnership with commercial leadership and global marketing teams. - Act as marketing business partner to regional commercial leaders, ensuring business priorities are reflected in marketing plans and campaigns. - Represent regional and local market needs within global marketing initiatives. - Develop and deliver regional marketing and go‑to‑market plans for products and services. - Plan, run, and optimise multi‑channel and paid media campaigns (Google Ads, Meta, LinkedIn, etc.). - Increase brand and leadership visibility through organic and paid initiatives, in collaboration with Global Marketing and PR. - Manage daily marketing operations, including campaign execution, messaging, content collaboration, and continuous performance optimisation. - Implement data‑driven demand generation programs to accelerate growth. - Analyse performance trends and provide insights and recommendations to senior stakeholders. - Act as the voice of the customer, developing ideal customer profiles and understanding regional buyer behaviours. Requirements - Minimum 4 years’ experience in digital marketing or marketing operations; travel industry experience is a plus. - Strong experience with paid media platforms, CRM, marketing automation, and analytics tools. - Proven ability to manage international campaigns and operate in matrix organisations. - Strong communication, analytical, and project management skills. - Comfortable working cross‑functionally and managing senior stakeholders. - Bachelor’s degree in Marketing or a related field. - Fluent English required; additional European languages are a plus. - Adaptable, proactive, and able to perform in a fast‑paced environment. At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference. You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey. As well as an attractive benefits package you will be able to work: - Within an innovative, engaging and multicultural environment. - Have the opportunity to build strong and lasting business relationships and friendships from around the world. - Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.

Role Description Wir suchen einen talentierten Media Buyer, um unser Acquisition Team weiter auszubauen. Deine Hauptaufgabe wird die eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise sein. - Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise - Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel (Hook, Angle, Offer, LP, UX, Trust-Elemente, Checkout) - Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs - Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus, mit klarem Blick auf die Zukunft von D2C Performance - Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO, um Performance-Hypothesen schnell zu testen und iterativ zu verbessern - Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks (Hooks, Angles, Mechanisms, Objection Handling) - Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken - Kontinuierliche Markt-, Wettbewerbs- und US-Research, um Performance-Impulse frühzeitig zu erkennen Qualifications - Mindestens 2 Jahre Hands-on Erfahrung im Paid Social Advertising (Meta) - Mindestens 2 Jahre Erfahrung im E-Commerce (idealerweise im Supplements-, Beauty- oder Cosmetics-Bereich) - Fundiertes Verständnis von Direct Response Marketing und Performance-Funnels - Du analysierst Zahlen nicht nur, du leitest konkrete Hypothesen und Tests daraus ab - Du weißt, dass Static Ads und klassisches UGC wichtig sind, aber erkennst auch, dass Long-Form-Formate wie VSLs die Zukunft im D2C-Bereich prägen - Erfahrung in der Konzeption oder strategischen Mitentwicklung von Performance Creatives - Strukturierte, eigenständige und lösungsorientierte Arbeitsweise - Deutsch & Englisch fließend Requirements - Erfahrung mit Long-Form/VSL-Funnels - Subscription-Modelle oder hohe AOV-Produkte - Erfahrung mit Figma, Canva oder anderen Creative-Tools - TikTok Paid Erfahrung Benefits - 100 % flexible Gestaltung deines Arbeitstags - Alles, was du für die Arbeit von zu Hause aus brauchst - Arbeiten im Home Office oder in unserem Büro in Berlin - Gemütliches Berliner Büro mit kostenlosen Snacks und Getränken - 75% MA Rabatt auf Bestellungen bis zu einem Warenwert von 100 Euro pro Monat - BaV, BkV, und vieles mehr gehören zum Standard Diversity & Inclusion Statement mammaly hat eine diverse und inklusive Belegschaft. Chancengleichheit wird in unserer Unternehmenskultur gelebt. Unabhängig von ethnischer Zugehörigkeit, kulturellem Hintergrund, Geschlecht, Nationalität, Religion, Behinderung oder sexueller Orientierung - du bist bei uns willkommen. Bei uns kannst du dein ganzes Selbst in deine Arbeit einbringen - egal woher du kommst, welchen Style du hast, wen du liebst oder woran du glaubst.

Role Description We’re looking for an experienced, results-driven PPC Specialist (Google Ads) to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving high-quality local leads for U.S.-based B2C businesses. This is not a brand awareness role. You will own campaigns end-to-end—from strategy and build through to optimisation, reporting, and continuous improvement. You should be confident working with: - Search - Performance Max - Target CPA bidding - Google Business Profile integration In this role, you will: - Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses - Create and manage high-performing Google Ads - Rehabilitate struggling campaigns to achieve measurable success - Test keywords, headlines, copy, and landing pages to find winning combinations - Handle technical and creative tasks personally or direct freelancers as needed - Report regularly to the leadership team on campaign performance and growth opportunities - Implement new processes to enhance team efficiency and agility Working hours: This is a full-time role, working from 6am - 2pm EST, with some flexibility. Qualifications - 3-4 plus years of proven experience managing Google Ads for local lead generation (U.S. B2C businesses) - Experience in working in a marketing or digital ad agency - Strong track record driving calls and form leads - not just traffic - Hands-on expertise with Google Search and Performance Max campaigns - Experience using Target CPA bidding to consistently hit cost-per-lead goals - Solid understanding of Google Business Profile integration and local/Maps ads - Strong analytical skills — you can turn performance data into clear actions - High attention to detail and a results-driven mindset focused on lead quality Requirements - Bonus points if you have: - Experience with Microsoft/Bing Ads - Experience running Meta (Facebook/Instagram) lead generation campaigns - Experience with YouTube Ads or Google Display Network - Familiarity with Google Ads Editor, GA4, Tag Manager, or Looker Studio - Experience working with U.S. dental or medical practices - Experience generating leads through other paid channels (TikTok, programmatic, etc.) Benefits - Salary: $3,000 – $4,000 per month* - Full time: 100% remote - work from wherever you’re happiest and most productive - Flexibility: We trust you to manage your time and balance your work and life - Paid Time Off: 27–29 days per year *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

• Running Campaigns with Impact: Plan, launch, and optimize paid social campaigns on Meta, TikTok, and Snapchat to reach people in Germany, the Netherlands, or Norway who are open to exciting work adventures. • Take charge of Google Ads campaigns, using your skills to drive results on search, display, and video. • Nailing Tracking & Analytics: Set up and keep a close eye on tracking, from pixels to UTMs, to make sure we’re measuring what matters. • Dig into the data to understand what’s working and where we can do even better, reporting back with insights that get the team inspired. • Crafting Market-Specific Strategies: Get creative with messages that resonate with German, Dutch, or Norwegian-speaking audiences, and keep your finger on the pulse of each culture. • Keep up with trends and regulatory updates so our campaigns are always fresh, relevant, and compliant. • Optimizing & A/B Testing: Constantly test and refine our approach, from ad copy to targeting, to make sure we’re connecting with the right people in the best way. • Report on campaign performance and give actionable recommendations to push our efforts forward.