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ICD Technologies LLC logo
ICD Technologies LLC

Ideate Transformation

Web Designer

Location

Connecticut

Posted

103 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglishJavaScriptWordPress

Job Description

Web Designer

ICD Technologies LLC

• Build and optimize WordPress websites and landing pages designed to support appointment bookings and retail performance. • Utilize HTML, CSS, and JavaScript to create high-performing, mobile-first user experiences. • Develop and maintain scalable template systems that support standardized campaign delivery. • Implement SEO best practices and ensure technical optimization across all builds. • Implement and support tracking infrastructure including GA4, conversion events, UTM structures, and pixel integrations. • Support landing page builds aligned to paid media campaigns including Google Ads and Meta. • Ensure cross-browser compatibility and performance optimization across devices. • Design WordPress websites using Divi and other frameworks, ensuring alignment with client branding while prioritizing user experience and conversion performance. • Build modular design systems that allow for repeatable, efficient asset production across multiple practices. • Translate strategic recommendations into structured activation messaging within predefined campaign templates. • Optimize booking flows, call-to-action placement, and page structure using performance data and best practices. • Continuously improve user experience and site structure to increase measurable outcomes. • Select and implement visual assets that support revenue-driving service lines including clinical services, retail, contact lenses, and specialty offerings. • Make updates to client websites while maintaining template integrity, quality, and delivery efficiency.

Job Requirements

  • 5+ years of progressive web development and web design experience preferred, ideally within a performance-driven marketing environment.
  • Strong proficiency in WordPress CMS and page builders such as Divi.
  • Advanced proficiency in HTML, CSS, and JavaScript.
  • Demonstrated experience building conversion-focused landing pages.
  • Working knowledge of GA4, conversion tracking, and digital performance metrics.
  • Strong understanding of SEO principles, structured data, and evolving search technologies.
  • Experience supporting paid media landing environments preferred.
  • Ability to build scalable template systems rather than one-off custom sites.
  • Strong visual design skills combined with a data-informed mindset.
  • High attention to detail and strong ownership of output quality.
  • Clear communicator who collaborates effectively within a cross-functional marketing team.

Benefits

  • Continuing education opportunities
  • National, regional, and local peer networking events

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