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NP Digital Brasil é uma consultoria de marketing digital especializada em SEO, CRO e Mídia Paga.
Tracking Analyst, Mid-level
Location
Brazil
Posted
51 days ago
Salary
0
Seniority
Senior
Job Description
Tracking Analyst, Mid-level
NP Digital Brasil
• Implement and manage tags via Google Tag Manager (GTM) for multiple clients • Configure events, conversions and parameters in Google Analytics 4 (GA4) • Install and validate media pixels on platforms such as Meta, Google Ads, TikTok, LinkedIn and others (Conversion Tracking) • Perform tracking validation/audit routines and troubleshooting to ensure data quality and prevent discrepancies • Support the implementation of data layers with technical teams, following predefined specifications • Ensure proper functioning of measurements to support media strategies • Ensure configurations in advertising platforms allow the BI team to view correct data in dashboards (Looker Studio, Power BI or similar) • Manage requests for multiple clients, ensuring deadlines and quality of deliverables
Job Requirements
- Previous experience with tracking/measurement in marketing agencies or e-commerce
- Proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4) and advertising platforms
- Experience implementing conversion pixels on media platforms
- Knowledge of HTML and JavaScript applied to tracking
- Familiarity with UTMs, events and measurement structures (JSON/Data Layers)
- Strong organization to manage multiple projects simultaneously in a fast-paced environment
- Ability to identify tracking inconsistencies that could impact media campaign performance
Benefits
- Remote
- Paid time off
- Birthday day off
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