It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Position: Specialist, Digital Marketing Report to Title: Director, Digital Marketing Location: U.S. Remote Date: April 2026 Position Overview Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel. Responsibilities Campaign Planning & Orchestration - Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective - Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths - Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality Marketing Operations & Automation - Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates - Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment - Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization Reporting, Insights & Optimization - Build and maintain dashboards to track campaign, funnel, and lead performance - Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution - Review attribution and source tracking to ensure accurate reporting across channels Selective Hands-On Execution - Execute strategic email campaigns within HubSpot - Build and optimize landing pages for key initiatives - Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations QA & Continuous Improvement - Conduct campaign quality assurance across all channels prior to launch - Validate tracking, attribution, and data integrity - Identify optimization opportunities based on performance insights Working with External Partners - Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required - Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards - Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth Basic Qualifications - 3–5 years of experience in digital marketing, marketing operations, or campaign management - Strong hands-on experience with HubSpot (certification preferred) - Experience working with Google Advertising and conversion tracking - Solid understanding of buyer journeys, funnel strategy, and conversion optimization - Proven ability to manage multiple stakeholders, projects, and timelines - Excellent communication, collaboration, and organizational skills - Detail-oriented mindset with a strong focus on quality and accuracy #LI-REMOTE if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Digital Strategist​ American Public Education Inc. Online/Remote ​​The Digital Strategist works under the direction of the Director of Web Strategy to execute and optimize APEI’s web experience. This role translates strategic priorities into actionable enhancements that improve user experience, drive conversion, and support business goals through cross-functional collaboration with IT, marketing, and CMS teams. ​This is a fully remote position open to candidates located within the United States. Responsibilities: - ​​Partner with Director of Web Strategy to define, scope, prioritize, and deliver website enhancements that improve user experience, performance and operational efficiency. - ​Act as day-to-day product management liaison between IT and marketing, ensuring requirements are met for quality releases. - ​Manage and monitor the intake process for content and feature requests; coordinate with CMS Admin Leads for execution. - ​Maintain documentation for internal best practices, page insights, web metrics (e.g., CWV, Content Square), and technical guidelines. - ​Support requests for site audits, determine crawl parameters, and oversee content inventory projects. - ​Support and contribute to SEO, CRO, accessibility, and personalization initiatives in partnership with the CRO and marketing teams. - ​Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy. - ​Partner with cross-functional stakeholders to define requirements for web initiatives, including contributing to user stories, acceptance criteria, and detailed specifications to support development and delivery. - ​Support cross-team training on web strategy-related tools and processes.​ Requirements: - ​​5-7+ years of experience in digital strategy, web product management, or related field - ​Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO) - ​Experience working with CMS platforms (e.g., Sitefinity, Sitecore, or similar enterprise CMS) - ​Familiarity with SEO principles, technical SEO, and site auditing tools (e.g., Screaming Frog, SEMrush) - ​Experience with analytics and user behavior tools (e.g., Google Analytics, ContentSquare, Hotjar) - ​Working knowledge of Core Web Vitals (CWV) and site performance optimization - ​Ability to translate business goals into technical requirements and user-focused solutions - ​Experience collaborating cross-functionally with IT, marketing, and content teams - ​Strong organizational skills with ability to manage multiple priorities and deadlines - ​Excellent written and verbal communication skills Education/Certifications: - ​​Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)​ - ​​Google Analytics Certification (GA4)​ Competencies: - ​​Collaborates: Builds and maintains effective partnerships with team members and stakeholders, working collaboratively to achieve shared goals and resolve challenges effectively. - ​Communicates Effectively: Delivers clear, concise, and tailored communications through various modes (e.g., written, verbal, and visual) to meet the unique needs of diverse audiences. - ​Customer Focus: Cultivates strong relationships with internal and external customers by actively listening to their needs and providing timely, customer-centric solutions. - ​Demonstrates Self-Awareness: Regularly seeks and incorporate feedback from peers, leaders, and stakeholders to understand and address personal strengths and areas for growth. - ​Ensures Accountability: Consistently meets deadlines and delivers on commitments, ensuring work quality and aligning with organizational standards. - ​Innovation & Improvement: Encourages forward-thinking solutions, process improvements, and a culture of learning to enhance efficiency and team effectiveness.​ About Us: Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University. It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law. If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com.

Role Description This is a remote position. We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth. You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results. This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results. Primary Objective (First 90 Days) - Increase total weekly inbound leads by 30-50% (from approx 160/wk to 210-240/wk), with measurable growth driven by scalable channels (for example, Google Search, referral partnerships, etc). - Establish 2–3 reliable, scalable lead generation channels. - Implement a weekly reporting system tied to leads, conversions, and cost per lead. First 30 Days Expectations - Identify and validate true lead sources (eliminate “unknown” attribution). - Launch or significantly expand at least one scalable acquisition channel (Google Search or equivalent). - Increase total weekly leads by a minimum of 15–20%. - Present a clear 60-day execution roadmap with channel focus and expected outputs. Key Responsibilities - Demand Generation Leadership (Core Focus) - Own and drive all lead generation efforts across the organization. - Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO). - Develop clear execution plans for each channel and direct the team to implement. - Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection. - Team Leadership & Execution Management - Direct and manage the existing marketing team (digital marketing + business development). - Translate strategy into weekly execution plans with clear deliverables. - Hold team members accountable for output, timelines, and performance. - Provide coaching and structure to improve team effectiveness. - Performance Tracking & Accountability - Implement and maintain a simple, transparent KPI dashboard. - Use data to reallocate effort toward highest-performing channels. What This Role Is NOT - Not a branding-only or long-term strategy role. - Not expected to perform routine execution tasks, but should be willing to step in selectively to unblock progress or accelerate results. - Not responsible for expanding into multiple channels simultaneously — focus and prioritization are required. Qualifications - Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance). - Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output. - Experience operating in resource-constrained environments (small teams, limited budgets). - Strong understanding of performance marketing and/or referral-based growth. - Ability to quickly diagnose problems and implement practical solutions. Engagement Details - Fractional role (approximately 10–15 hours per week). - Monthly budget: $2,500–$3,000. - Initial term: 90 days, with extension based on performance.

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based supplements brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life's meaningful moments. We’re looking for a Paid Media Coordinator to support our direct-response media buying team across data, reporting, research, and campaign operations. You’ll play a key part in keeping our data accurate, reporting consistent, and insights organized, working closely with Media Buyers and contributing to the day-to-day execution of high-volume campaigns. This is an entry-level role ideal for someone looking to break into performance marketing and gain hands-on exposure to how paid media campaigns are managed and optimized.