Digital Strategist​ American Public Education Inc. Online/Remote ​​The Digital Strategist works under the direction of the Director of Web Strategy to execute and optimize APEI’s web experience. This role translates strategic priorities into actionable enhancements that improve user experience, drive conversion, and support business goals through cross-functional collaboration with IT, marketing, and CMS teams. ​This is a fully remote position open to candidates located within the United States. Responsibilities: - ​​Partner with Director of Web Strategy to define, scope, prioritize, and deliver website enhancements that improve user experience, performance and operational efficiency. - ​Act as day-to-day product management liaison between IT and marketing, ensuring requirements are met for quality releases. - ​Manage and monitor the intake process for content and feature requests; coordinate with CMS Admin Leads for execution. - ​Maintain documentation for internal best practices, page insights, web metrics (e.g., CWV, Content Square), and technical guidelines. - ​Support requests for site audits, determine crawl parameters, and oversee content inventory projects. - ​Support and contribute to SEO, CRO, accessibility, and personalization initiatives in partnership with the CRO and marketing teams. - ​Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy. - ​Partner with cross-functional stakeholders to define requirements for web initiatives, including contributing to user stories, acceptance criteria, and detailed specifications to support development and delivery. - ​Support cross-team training on web strategy-related tools and processes.​ Requirements: - ​​5-7+ years of experience in digital strategy, web product management, or related field - ​Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO) - ​Experience working with CMS platforms (e.g., Sitefinity, Sitecore, or similar enterprise CMS) - ​Familiarity with SEO principles, technical SEO, and site auditing tools (e.g., Screaming Frog, SEMrush) - ​Experience with analytics and user behavior tools (e.g., Google Analytics, ContentSquare, Hotjar) - ​Working knowledge of Core Web Vitals (CWV) and site performance optimization - ​Ability to translate business goals into technical requirements and user-focused solutions - ​Experience collaborating cross-functionally with IT, marketing, and content teams - ​Strong organizational skills with ability to manage multiple priorities and deadlines - ​Excellent written and verbal communication skills Education/Certifications: - ​​Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)​ - ​​Google Analytics Certification (GA4)​ Competencies: - ​​Collaborates: Builds and maintains effective partnerships with team members and stakeholders, working collaboratively to achieve shared goals and resolve challenges effectively. - ​Communicates Effectively: Delivers clear, concise, and tailored communications through various modes (e.g., written, verbal, and visual) to meet the unique needs of diverse audiences. - ​Customer Focus: Cultivates strong relationships with internal and external customers by actively listening to their needs and providing timely, customer-centric solutions. - ​Demonstrates Self-Awareness: Regularly seeks and incorporate feedback from peers, leaders, and stakeholders to understand and address personal strengths and areas for growth. - ​Ensures Accountability: Consistently meets deadlines and delivers on commitments, ensuring work quality and aligning with organizational standards. - ​Innovation & Improvement: Encourages forward-thinking solutions, process improvements, and a culture of learning to enhance efficiency and team effectiveness.​ About Us: Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University. It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law. If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com.

Role Description This is a remote position. We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth. You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results. This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results. Primary Objective (First 90 Days) - Increase total weekly inbound leads by 30-50% (from approx 160/wk to 210-240/wk), with measurable growth driven by scalable channels (for example, Google Search, referral partnerships, etc). - Establish 2–3 reliable, scalable lead generation channels. - Implement a weekly reporting system tied to leads, conversions, and cost per lead. First 30 Days Expectations - Identify and validate true lead sources (eliminate “unknown” attribution). - Launch or significantly expand at least one scalable acquisition channel (Google Search or equivalent). - Increase total weekly leads by a minimum of 15–20%. - Present a clear 60-day execution roadmap with channel focus and expected outputs. Key Responsibilities - Demand Generation Leadership (Core Focus) - Own and drive all lead generation efforts across the organization. - Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO). - Develop clear execution plans for each channel and direct the team to implement. - Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection. - Team Leadership & Execution Management - Direct and manage the existing marketing team (digital marketing + business development). - Translate strategy into weekly execution plans with clear deliverables. - Hold team members accountable for output, timelines, and performance. - Provide coaching and structure to improve team effectiveness. - Performance Tracking & Accountability - Implement and maintain a simple, transparent KPI dashboard. - Use data to reallocate effort toward highest-performing channels. What This Role Is NOT - Not a branding-only or long-term strategy role. - Not expected to perform routine execution tasks, but should be willing to step in selectively to unblock progress or accelerate results. - Not responsible for expanding into multiple channels simultaneously — focus and prioritization are required. Qualifications - Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance). - Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output. - Experience operating in resource-constrained environments (small teams, limited budgets). - Strong understanding of performance marketing and/or referral-based growth. - Ability to quickly diagnose problems and implement practical solutions. Engagement Details - Fractional role (approximately 10–15 hours per week). - Monthly budget: $2,500–$3,000. - Initial term: 90 days, with extension based on performance.

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based supplements brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life's meaningful moments. We’re looking for a Paid Media Coordinator to support our direct-response media buying team across data, reporting, research, and campaign operations. You’ll play a key part in keeping our data accurate, reporting consistent, and insights organized, working closely with Media Buyers and contributing to the day-to-day execution of high-volume campaigns. This is an entry-level role ideal for someone looking to break into performance marketing and gain hands-on exposure to how paid media campaigns are managed and optimized.

Be Transformational! Do you have a desire to work in an environment where you are helping others and changing lives? As an Instructor at TSTC, you can help improve the quality of many lives by sharing your experience and skills with our students. Launch your career with TSTC by connecting with our Talent Acquisition team by emailing us at talentsourcing@tstc.edu. What We Offer You: - More than just a job but the start of a rewarding and fulfilling career - Supportive environment where employee growth and success are promoted and celebrated - Paid vacation, sick time & paid holidays, including an extended holiday break - You will enjoy the stability of the State of Texas’ comprehensive health and retirement benefits, competitive wages, State of Texas employee discounts, and much, much more. Follow the links below for additional details: TSTC Benefits TSTC Retirement Plans Employee Discount Program Job Description: TSTC faculty deliver approved curriculum, content, and assessments in an applied learning environment. Responsibilities include facilitation of activities and discussions that engage a range of learning styles with targeted guidance and mentorship to students. Faculty will also interpret and administer assessments, and offer constructive feedback to support student growth and learning outcomes. A key part of the role is to integrate technology effectively to enrich the educational experiences. Faculty act as ambassadors for their programs and TSTC. Faculty will demonstrate TSTC Core values of Excellence, Accountability, Service and Integrity with internal and external stakeholders, customers, students and members of the community. INSTRUCTIONAL DELIVERY: Prepare and deliver high quality instruction and facilitate the learning of students. Develop appropriate course syllabi and instructional plans, and organize daily classes utilizing a variety of creative/innovative techniques. INSTRUCTIONAL MANAGEMENT: Fulfill assigned schedule, maintain accurate student records, maintain instructional environment with emphasis on safety, equipment security where applicable, and ensure opportunities for student/participant evaluation. STUDENT RETENTION AND PLACEMENT: Performs student advisement such that students are provided with timely, accurate, and comprehensive information. Collaborate with the Office of Student Success to ensure students receive current information on tutoring and other programs designed to increase retention. PROGRAM RECRUITMENT & PROMOTION: Participate in related tours and recruitment events. Assist in department/program planning for recruitment. TEAMWORK & SERVICE: Demonstrates a willingness to be of service and exhibits pleasant and courteous behavior toward customers (students, parents, employers, and media), organizational coworkers, and other general public contacts. Maintains flexibility, including availability for evening, weekend, or summer assignment, as appropriate; able to work effectively in a team environment; commitment to the mission, vision and values of the college. OTHER DUTIES AS ASSIGNED The core competencies for direct instructional delivery in an applied learning environment can be condensed into a few overarching categories: TEACHING & LEARNING: Deliver high quality instruction and facilitate the learning of students. Organize daily classes utilizing a variety of creative/innovative techniques. Tailor teaching methods to diverse learning styles and needs. MENTORSHIP & COACHING: Understanding and empathizing with student experiences. Providing personalized guidance and support. Articulating ideas clearly and fostering open communication. ASSESSMENT & FEEDBACK: Creating and utilizing assessments to provide constructive feedback and guide learning.Continually evaluating and improving teaching strategies. TECHNOLOGY INTEGRATION: Effectively using technology to enhance learning experiences. Required Skills, knowledge, and certifications or licenses • Verifiable work experience in Building Construction Trades Ability to explain and demonstrate knowledge of the following: • Hand tools, power tools and stationary tools used in construction • Proficiency of blueprint reading, specifications and construction contracts • Construction safety and PPE rules and regulations • Residential and commercial construction practices • Wood floor frame, wall frame, and roof frame construction • Concrete principles, formwork, placement, and finish • Working knowledge of mechanical, electrical, and plumbing systems • Residential and commercial interior and exterior finish materials and applications • Estimating and scheduling of construction projects • Jobsite management and leadership skills • Construction contracts and project management operations Preferred Skills, knowledge, and certifications or licenses • Preferred experience with Procore, Microsoft Project, Excel, and Word softwares • Preferred OSHA Trainer Certification • Preferred NCCER Core, Carpentry, Site Survey, or Project Management certifications Education and Experience Verifiable and demonstrated experience required. Notes BCT PTL Input Equal Opportunity Employer Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC. Background Checks A criminal history background check will be required for the finalist(s) under consideration for this position. After you complete your application, please send your transcripts to faculty.credentialing@tstc.edu.