• Develop and execute social media strategies across Facebook, Instagram, and other platforms • Create engaging content, including graphics, captions, and campaigns • Schedule and publish daily posts to maintain a consistent online presence • Manage audience engagement by responding to comments and messages • Run and optimize paid social media campaigns as needed • Track performance and provide regular analytics and reporting

- Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms. - Develop and execute search-led acquisition strategies to increase high-intent patient enquiries. - Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure. - Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI. - Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement. - Adjust budgets, bidding strategies, and targeting to maximise performance across channels. - Collaborate with internal stakeholders to align campaigns with business goals and service offerings. - Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach. - Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates. - Produce regular performance reports with clear insights and actionable recommendations. - Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution. - Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches). - Other roles specific duties as they arise.

• Create and edit engaging video and image content using raw material provided by the team, adapting it for each social media platform. • Manage and publish content across Meta (Instagram, Facebook), TikTok, and YouTube, ensuring consistency with brand voice and visual identity. • Develop and execute a content calendar aligned with marketing and patient acquisition goals. • Generate qualified leads through social media efforts, including organic content, messaging, and engagement strategies. • Monitor and respond to comments, messages, and inquiries across platforms in a timely and professional manner. • Own paid media campaigns on Meta Ads Manager, including setup, execution, optimization, and performance tracking to drive lead generation and conversions. • Analyze performance metrics (engagement, leads, conversions) and continuously optimize content and campaigns. • Proactively suggest new content ideas, campaigns, and growth strategies based on trends and audience behavior. • Collaborate with internal stakeholders to align marketing efforts with business objectives.

• Audit, edit, and update existing social media content to remove previous company branding • Preserve engagement history and advertising data (including Meta pixel integrity) • Review and audit existing posts across Facebook, Instagram, and LinkedIn • Edit captions to remove or replace old company references with personal branding • Crop or modify images to remove logos or branded elements • Ensure consistency in tone and messaging across all platforms • Maintain accuracy while preserving post engagement and history • Navigate and manage Meta Business Suite (Facebook & Instagram) • Update LinkedIn profiles (personal and business as needed) • Assist with social media content creation and scheduling • Engage with followers (comments, messages, basic community management) • Support paid advertising efforts (Meta ads)