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Twoconnect logo
Twoconnect

We facilitate business growth through our managed offshoring services.

Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

Social Media ManagerSocial Media ManagerFull TimeRemoteMid LevelTeam 201-500Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

80 days ago

Salary

0

Seniority

Mid Level

English

Job Description

Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

Twoconnect

- Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms. - Develop and execute search-led acquisition strategies to increase high-intent patient enquiries. - Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure. - Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI. - Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement. - Adjust budgets, bidding strategies, and targeting to maximise performance across channels. - Collaborate with internal stakeholders to align campaigns with business goals and service offerings. - Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach. - Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates. - Produce regular performance reports with clear insights and actionable recommendations. - Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution. - Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches). - Other roles specific duties as they arise.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2–5 years of hands-on experience managing paid media campaigns.
  • Strong experience with Google Ads and Meta Business Suite.
  • Proven ability to build campaigns from scratch and manage them through to optimisation.
  • Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
  • Experience analysing campaign data and translating insights into actionable improvements.
  • Ability to manage multiple campaigns and priorities in a performance-driven environment.
  • Strong attention to detail and analytical thinking skills.
  • Good written communication skills, particularly for ad copy and reporting.
  • Ability to work independently and take ownership of campaign performance.
  • Basic video editing skills (any platform or tool) is advantageous.
  • Experience in healthcare, allied health, or local service-based marketing.
  • Familiarity with landing page optimisation and conversion rate improvement desirable.
  • Interest in AI-driven marketing tools and automation a plus.

Benefits

  • Why Join Twoconnect?
  • We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
  • Work from home
  • Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
  • HMO with 1 free dependent and medical reimbursements
  • Government-mandated benefits
  • Work from home allowances
  • Opportunities to work with leading companies in Australia and beyond
  • Training programmes for career development
  • Engaging company outings, team activities and wellness sessions
  • Supportive, inclusive culture
  • Dedicated managers focused on your growth and success
  • Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
  • We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
  • Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
  • Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
  • 🔗 Learn more about us through our official pages:
  • Website: https://twoconnect.com.au/
  • Careers: https://apply.workable.com/twoconnect-careers/
  • LinkedIn: https://linkedin.com/company/twoconnectau
  • Facebook: https://www.facebook.com/2woconnect/
  • Instagram: https://www.instagram.com/twoconnect_/

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