Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a Creative Strategist to drive high-performing paid social campaigns across Meta and TikTok. This role is ideal for someone who blends creative thinking with performance data, and thrives in fast-paced DTC or agency environments. You’ll own the full creative process—from ideation to performance analysis—working closely with designers, editors, and media buyers to produce ads that convert. Key Responsibilities - Develop and execute creative strategies for paid social campaigns (Meta & TikTok) - Translate brand positioning into clear, actionable creative briefs - Build and manage structured testing roadmaps - Concept, script, and iterate on ads across UGC, static, and motion formats - Lead with strong hooks and compelling messaging across all creatives - Collaborate with designers, video editors, and UGC creators - Analyze performance metrics (CTR, CPA, thumbstop rate, hook rate) - Identify creative fatigue early and proactively refresh messaging angles - Stay on top of platform trends, cultural moments, and competitor creatives - Contribute to internal frameworks and creative best practices

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Be part of an innovative, fast-growing company passionate about transforming lives through health and wellness education. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Role Summary We're hiring a part-time SEO Strategist to own the technical health, organic performance, and search visibility of DrBerg.com and Shop.DrBerg.com. This role is central to a new AI content pipeline scaling article production to 40–60+ pieces per month. You'll guide topic selection for AI-generated content, optimize for both traditional search and AI discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews), and directly influence how millions of people find Dr. Berg's content and products. This position owns the end-to-end SEO program – from technical audits and bug remediation to keyword strategy, on-page optimization, backlink building, and KPI reporting. Why Join Dr. Berg Nutritionals - Work on one of the most-trafficked health education websites in the world - Own a high-visibility program with direct executive support and clear impact - Collaborative, mission-driven team focused on helping people live healthier lives - Competitive compensation and opportunities for professional growth What You'll Do Technical SEO & Site Health - Conduct monthly technical SEO audits and maintain site health at or above target thresholds - Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems - Own robots.txt, XML sitemap, and canonical tag configuration - Track and improve Core Web Vitals (LCP, CLS, FID), page speed, and mobile usability - Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle Keyword Strategy & On-Page Optimization - Conduct ongoing keyword research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector - Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent - Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking - Deploy and maintain schema markup across the site Content & Competitive Strategy - Partner with the content team to ensure new content is keyword-optimized and follows SEO best practices (target: ~5 pieces of high-quality content per week) - Conduct ongoing competitor analysis to identify opportunities, gaps, and threats AI Content Pipeline & AI Search Optimization - Drive topic selection for the AI content pipeline by identifying high-value keywords, AI citation gaps, and content opportunities (40–60+ articles/month at scale) - Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for search before publication - Monitor and track how AI search platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) cite and reference our website's content - Track per-article organic traffic performance and feed data back into topic selection - Produce the first comprehensive AI citation report and establish ongoing reporting cadence Backlink Building & Authority - Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets - Execute outreach campaigns (email, social, LinkedIn) to acquire high-quality backlinks - Document, track, and report on backlink placements and domain authority Analytics, Tracking & Reporting - Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking - Deliver reports on a consistent cadence: - Weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions) - Weekly — Keyword Ranking & Visibility Report - Monthly — Technical SEO & Site Health Report - Monthly — Backlink Report (active backlinks, acquired/lost, domain authority) What You'll Bring Required - 3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand - Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs) - Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast - Familiarity with how AI-driven search experiences (e.g., Google AI Overviews) impact traffic and discovery - Understanding of how large language models interpret, summarize, and cite content - Experience optimizing content for authority, clarity, and structured information — not just keywords - Strong working knowledge of Core Web Vitals, schema markup, redirects, canonicalization, and mobile optimization - Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar) - Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders - Strong written communication and reporting skills Preferred - Experience in the health, wellness, nutrition, or supplement industry - Familiarity with WordPress and publishing workflows - Experience with content optimization platforms (Surfer SEO, Clearscope) - Experience with Parse.ly, VidIQ, or AnswerThePublic - Experience partnering with SEO agencies and managing vendor handoffs Tools You'll Use Google Search Console · GA4 · Google Trends · Ahrefs · SEMrush · Screaming Frog · Surfer SEO · Parse.ly · Rank Math · PageSpeed Insights · AnswerThePublic · Ubersuggest · VidIQ · Trello · ClickUp · Metapulse Work-from-Home Requirements - Up-to-date Mac or Windows computer with anti-virus protection - Reliable high-speed internet connection - Quiet, distraction-free workspace - Tech-savvy and comfortable learning new tools - Comfortable using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) Position Details Pay Range: $50-$65/hr depending on experience Hours: 15-20 hours per week Location: Fully Remote within the US How to Apply Submit your resume along with: - A brief overview of your experience with AI search optimization - Examples of organic growth results you've achieved - Your availability and hourly rate expectations

• Create ad concepts, hooks, and angles aligned with each offer • Write complete ad copy for Meta ads, YouTube ads, Instagram reels, any paid traffic channel we deploy • Work with our editors and graphics designers to transform your copy into ads that convert • Maintain message-market consistency from ad → VSL → page → checkout • Work with the founder to create new low-ticket offers from scratch (concept → name → mechanism → deliverables) • Work with the founder to write full, word-for-word VSL scripts designed for AI avatar VSLs, Actor-read VSLs, Voiceover + b-roll / stock footage • Own the conversion narrative across the entire funnel

About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. How we work - High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - Excellence everywhere: Everything we do should match the quality of our AI models. - Global team: We prioritize your talent, not your location. What we offer - Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. - Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. About the role As a Forward Deployed Engineer Strategist, you'll work as part of a driven and creative team of Engineers, Product Designers, and other Strategists to deploy our voice AI technology against the most challenging problems our customers face. Your mission is to synthesize disconnected streams of thought into a cohesive understanding of what the most important problem is, what the data means, what the product needs, what users are motivated by, and where the impact could be. No two days are the same, but as a FDE Strategist you can expect to: - Meet with strategic customers to understand their critical audio and voice AI needs and locate their biggest pain points. - Identify relevant use cases through deep engagement with customer problems and workflows, and work with Engineers to implement our voice and audio AI technology into innovative solutions. - Design and architect bespoke integrations for customers, ensuring our technology fits seamlessly into their products and operations. - Guide customers on best practices for implementing our voice and audio AI models to maximize their effectiveness. - Present the results of our work and proposals for future work to audiences ranging from technical teams to C-suite executives. - Collaborate with our Research and Product teams to incorporate field insights into ElevenLabs' software products and AI models. - Build and deliver compelling demos of our voice and audio AI technology to new and existing customers. - Scope out potential applications in new industries and expand our AI solutions across different sectors globally. - Take full ownership of end-to-end execution of major projects for our most strategic partners, working hands-on to deliver high-impact solutions. - Collaborate daily with our customers' engineering and executive teams to ensure optimal implementation of ElevenLabs' technologies. Requirements - Experience working with customers in a technical capacity. It's ok if you only worked with customers in student clubs or side projects, as long as you are interested in working closely with them. - Basic proficiency in Python and understanding of API integration to implement scripts and help with prototyping/demo building. - Excellent communication and problem-solving skills, especially in terms of ability to summarize complex technical concepts and using logic in pursuing optimal solutions. - A proven track record of taking ownership of complex projects and delivering results. - Adaptability to work across different customer environments and technical use cases. - Technical aptitude to quickly understand our voice and audio AI models and their applications. Location This role is remote and can be executed from Brazil. #LI-Remote