• Own and execute regional and account-based field marketing programs that create, expand, and accelerate sales opportunities across priority accounts. • Work directly with regional sales teams to adapt and deploy digital, content, and field marketing programs aligned to GTM priorities and target accounts. • Partner closely with Performance Marketing to ensure digital programs effectively support ABM initiatives and regional field campaigns. • Collaborate with Events Marketing to plan and maximize Pulumi’s presence at industry conferences, partner events, executive dinners, and regional meetups. • Plan and facilitate high-impact customer and prospect engagements—including Customer Advisory Boards (CABs), Customer Business Reviews (CBRs), and innovation days—in partnership with Sales and Customer Experience teams. • Work with marketing and sales leadership to define, document, and operationalize processes for event lead follow-up and field-level engagement. • Provide consistent, clear weekly communications to sales teams on upcoming campaigns, field events, and available marketing support. • Partner with the Head of Community and Community Engineering to drive the strategy and execution of Pulumi User Groups (PUGs), including cadence, topics, and regional alignment with sales priorities. • Manage end-to-end field event execution and logistics, including venue sourcing, staffing coordination, vendor management, and ensuring appropriate onsite marketing collateral. • Track, measure, and report on the effectiveness and impact of field marketing programs and events, using data to continuously refine approach and execution.

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full-Time Type of Contract: Independent Contractor 🌎 Work from anywhere and take ownership from day one. About Us: We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave. Over the past five years, we’ve grown to millions in revenue purely through organic word-of-mouth and community — no paid marketing, no dedicated growth team. The Role: 1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy. 2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories. 3. This is a hands-on, execution-heavy role: - No team management - No delegating strategy - You are building, testing, and shipping Key Responsibilities: 1. Lifecycle & Activation (Primary Focus) - Own the full journey: signup → first session → repeat customer - Build, test, and optimize email sequences across the funnel - Run weekly A/B tests - Identify drop-off points and fix them - Drive improvements in: - Activation rate - Time-to-value - Retention - LTV 2. Community & Content - Engage mentors and mentees to surface high-value stories - Curate and write the weekly newsletter - Keep the community active and connected across channels This is not just email marketing — you’re building relationships that increase marketplace stickiness. 3. Analytics & Experimentation - Build and maintain a growth dashboard - Run weekly reporting directly to the CEO - Surface actionable insights that drive decisions - Identify funnel gaps and design experiments to close them 4. Revenue Accountability - Own metrics that directly impact revenue - Work toward clear targets such as: - Activation rate - Session volume - Retention - GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days - Audit all customer touchpoints - Rebuild core email sequences - Launch a live growth dashboard - Improve activation rate First 6 Months - Establish a repeatable experimentation cadence - Improve retention trends - Grow an engaged newsletter audience - Identify and execute on 2–3 highest-leverage growth levers - Begin focusing on top-of-funnel opportunities First Year - Double revenue - Develop a clear roadmap for future investments: - Hiring - New channels - Product expansion Who You Are - 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace - Hands-on builder — you execute, not delegate - Technically competent with analytics tools and dashboarding - Experience in e-commerce, education/info products, or community-driven businesses is a plus - Operator mindset — you move fast, handle ambiguity, and deliver results

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full-Time Type of Contract: Independent Contractor 🌎 Work from anywhere and take ownership from day one. About Us: We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave. Over the past five years, we’ve grown to millions in revenue purely through organic word-of-mouth and community — no paid marketing, no dedicated growth team. The Role: 1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy. 2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories. 3. This is a hands-on, execution-heavy role: - No team management - No delegating strategy - You are building, testing, and shipping Key Responsibilities: 1. Lifecycle & Activation (Primary Focus) - Own the full journey: signup → first session → repeat customer - Build, test, and optimize email sequences across the funnel - Run weekly A/B tests - Identify drop-off points and fix them - Drive improvements in: - Activation rate - Time-to-value - Retention - LTV 2. Community & Content - Engage mentors and mentees to surface high-value stories - Curate and write the weekly newsletter - Keep the community active and connected across channels This is not just email marketing — you’re building relationships that increase marketplace stickiness. 3. Analytics & Experimentation - Build and maintain a growth dashboard - Run weekly reporting directly to the CEO - Surface actionable insights that drive decisions - Identify funnel gaps and design experiments to close them 4. Revenue Accountability - Own metrics that directly impact revenue - Work toward clear targets such as: - Activation rate - Session volume - Retention - GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days - Audit all customer touchpoints - Rebuild core email sequences - Launch a live growth dashboard - Improve activation rate First 6 Months - Establish a repeatable experimentation cadence - Improve retention trends - Grow an engaged newsletter audience - Identify and execute on 2–3 highest-leverage growth levers - Begin focusing on top-of-funnel opportunities First Year - Double revenue - Develop a clear roadmap for future investments: - Hiring - New channels - Product expansion Who You Are - 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace - Hands-on builder — you execute, not delegate - Technically competent with analytics tools and dashboarding - Experience in e-commerce, education/info products, or community-driven businesses is a plus - Operator mindset — you move fast, handle ambiguity, and deliver results

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full-Time Type of Contract: Independent Contractor 🌎 Work from anywhere and take ownership from day one. About Us: We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave. Over the past five years, we’ve grown to millions in revenue purely through organic word-of-mouth and community — no paid marketing, no dedicated growth team. The Role: 1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy. 2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories. 3. This is a hands-on, execution-heavy role: - No team management - No delegating strategy - You are building, testing, and shipping Key Responsibilities: 1. Lifecycle & Activation (Primary Focus) - Own the full journey: signup → first session → repeat customer - Build, test, and optimize email sequences across the funnel - Run weekly A/B tests - Identify drop-off points and fix them - Drive improvements in: - Activation rate - Time-to-value - Retention - LTV 2. Community & Content - Engage mentors and mentees to surface high-value stories - Curate and write the weekly newsletter - Keep the community active and connected across channels This is not just email marketing — you’re building relationships that increase marketplace stickiness. 3. Analytics & Experimentation - Build and maintain a growth dashboard - Run weekly reporting directly to the CEO - Surface actionable insights that drive decisions - Identify funnel gaps and design experiments to close them 4. Revenue Accountability - Own metrics that directly impact revenue - Work toward clear targets such as: - Activation rate - Session volume - Retention - GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days - Audit all customer touchpoints - Rebuild core email sequences - Launch a live growth dashboard - Improve activation rate First 6 Months - Establish a repeatable experimentation cadence - Improve retention trends - Grow an engaged newsletter audience - Identify and execute on 2–3 highest-leverage growth levers - Begin focusing on top-of-funnel opportunities First Year - Double revenue - Develop a clear roadmap for future investments: - Hiring - New channels - Product expansion Who You Are - 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace - Hands-on builder — you execute, not delegate - Technically competent with analytics tools and dashboarding - Experience in e-commerce, education/info products, or community-driven businesses is a plus - Operator mindset — you move fast, handle ambiguity, and deliver results