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Activate Talent logo
Activate Talent

We are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.

Lifecycle Marketing Manager

Location

Mexico

Posted

93 days ago

Salary

0

Seniority

Lead

English

Job Description

Lifecycle Marketing Manager

Activate Talent

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full-Time Type of Contract: Independent Contractor ๐ŸŒŽ Work from anywhere and take ownership from day one. About Us: We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave. Over the past five years, weโ€™ve grown to millions in revenue purely through organic word-of-mouth and community โ€” no paid marketing, no dedicated growth team. The Role: 1. You will own the full customer lifecycle โ€” from signup to repeat purchase and advocacy. 2. Youโ€™ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories. 3. This is a hands-on, execution-heavy role: - No team management - No delegating strategy - You are building, testing, and shipping Key Responsibilities: 1. Lifecycle & Activation (Primary Focus) - Own the full journey: signup โ†’ first session โ†’ repeat customer - Build, test, and optimize email sequences across the funnel - Run weekly A/B tests - Identify drop-off points and fix them - Drive improvements in: - Activation rate - Time-to-value - Retention - LTV 2. Community & Content - Engage mentors and mentees to surface high-value stories - Curate and write the weekly newsletter - Keep the community active and connected across channels This is not just email marketing โ€” youโ€™re building relationships that increase marketplace stickiness. 3. Analytics & Experimentation - Build and maintain a growth dashboard - Run weekly reporting directly to the CEO - Surface actionable insights that drive decisions - Identify funnel gaps and design experiments to close them 4. Revenue Accountability - Own metrics that directly impact revenue - Work toward clear targets such as: - Activation rate - Session volume - Retention - GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days - Audit all customer touchpoints - Rebuild core email sequences - Launch a live growth dashboard - Improve activation rate First 6 Months - Establish a repeatable experimentation cadence - Improve retention trends - Grow an engaged newsletter audience - Identify and execute on 2โ€“3 highest-leverage growth levers - Begin focusing on top-of-funnel opportunities First Year - Double revenue - Develop a clear roadmap for future investments: - Hiring - New channels - Product expansion Who You Are - 3โ€“5+ years in growth, lifecycle, or retention marketing at a startup or marketplace - Hands-on builder โ€” you execute, not delegate - Technically competent with analytics tools and dashboarding - Experience in e-commerce, education/info products, or community-driven businesses is a plus - Operator mindset โ€” you move fast, handle ambiguity, and deliver results

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Lifecycle Marketing Manager

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We are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.

Marketing93 days ago

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full-Time Type of Contract: Independent Contractor ๐ŸŒŽ Work from anywhere and take ownership from day one. About Us: We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave. Over the past five years, weโ€™ve grown to millions in revenue purely through organic word-of-mouth and community โ€” no paid marketing, no dedicated growth team. The Role: 1. You will own the full customer lifecycle โ€” from signup to repeat purchase and advocacy. 2. Youโ€™ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories. 3. This is a hands-on, execution-heavy role: - No team management - No delegating strategy - You are building, testing, and shipping Key Responsibilities: 1. Lifecycle & Activation (Primary Focus) - Own the full journey: signup โ†’ first session โ†’ repeat customer - Build, test, and optimize email sequences across the funnel - Run weekly A/B tests - Identify drop-off points and fix them - Drive improvements in: - Activation rate - Time-to-value - Retention - LTV 2. Community & Content - Engage mentors and mentees to surface high-value stories - Curate and write the weekly newsletter - Keep the community active and connected across channels This is not just email marketing โ€” youโ€™re building relationships that increase marketplace stickiness. 3. Analytics & Experimentation - Build and maintain a growth dashboard - Run weekly reporting directly to the CEO - Surface actionable insights that drive decisions - Identify funnel gaps and design experiments to close them 4. Revenue Accountability - Own metrics that directly impact revenue - Work toward clear targets such as: - Activation rate - Session volume - Retention - GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days - Audit all customer touchpoints - Rebuild core email sequences - Launch a live growth dashboard - Improve activation rate First 6 Months - Establish a repeatable experimentation cadence - Improve retention trends - Grow an engaged newsletter audience - Identify and execute on 2โ€“3 highest-leverage growth levers - Begin focusing on top-of-funnel opportunities First Year - Double revenue - Develop a clear roadmap for future investments: - Hiring - New channels - Product expansion Who You Are - 3โ€“5+ years in growth, lifecycle, or retention marketing at a startup or marketplace - Hands-on builder โ€” you execute, not delegate - Technically competent with analytics tools and dashboarding - Experience in e-commerce, education/info products, or community-driven businesses is a plus - Operator mindset โ€” you move fast, handle ambiguity, and deliver results

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Job Closed
Activate Talent logo

Lifecycle Marketing Manager

Activate Talent

We are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.

Marketing93 days ago

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Job Closed
Activate Talent logo

Lifecycle Marketing Manager

Activate Talent

We are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.

Marketing93 days ago

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Philippines
Job Closed
Snowflake Inc. logo

Account Based Marketing Manager

Snowflake Inc.

A cloud-data warehousing company, Snowflake Inc. was listed on LinkedIn's 2017 list of the Top 50 Companies and Startups that warrant attention for disrupting t

Marketing93 days ago

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Georgia + 2 moreAll locations: Georgia | New York | Canada
$104K - $136.5K / year