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Director of Field Marketing
Location
United States
Posted
92 days ago
Salary
$140K - $160K / year
Seniority
Lead
Job Description
Director of Field Marketing
Pulumi Corporation
• Own and execute regional and account-based field marketing programs that create, expand, and accelerate sales opportunities across priority accounts. • Work directly with regional sales teams to adapt and deploy digital, content, and field marketing programs aligned to GTM priorities and target accounts. • Partner closely with Performance Marketing to ensure digital programs effectively support ABM initiatives and regional field campaigns. • Collaborate with Events Marketing to plan and maximize Pulumi’s presence at industry conferences, partner events, executive dinners, and regional meetups. • Plan and facilitate high-impact customer and prospect engagements—including Customer Advisory Boards (CABs), Customer Business Reviews (CBRs), and innovation days—in partnership with Sales and Customer Experience teams. • Work with marketing and sales leadership to define, document, and operationalize processes for event lead follow-up and field-level engagement. • Provide consistent, clear weekly communications to sales teams on upcoming campaigns, field events, and available marketing support. • Partner with the Head of Community and Community Engineering to drive the strategy and execution of Pulumi User Groups (PUGs), including cadence, topics, and regional alignment with sales priorities. • Manage end-to-end field event execution and logistics, including venue sourcing, staffing coordination, vendor management, and ensuring appropriate onsite marketing collateral. • Track, measure, and report on the effectiveness and impact of field marketing programs and events, using data to continuously refine approach and execution.
Job Requirements
- 3+ years of field, regional, or demand-focused marketing experience in a SaaS environment.
- Experience marketing to technical or developer audiences, with an understanding of how to engage and influence technical buyers.
- Strong written and verbal communication skills, proactively providing consistent and thorough updates to stakeholders.
- Attention to detail and organizational skills, with the ability to manage multiple programs, events, and stakeholders simultaneously.
- Hands-on experience supporting or working with customer communities, user groups, or Customer Advisory Boards (CABs).
- A highly collaborative mindset and a willingness to roll up sleeves and personally execute—not just coordinate—field marketing programs.
- Experience supporting multiple regions or distributed sales teams, with the ability to adapt programs to regional needs.
- Familiarity with Salesforce or similar CRM tools to track, measure, and report on field and event-driven activity.
- Willingness to travel up to ~20% to support in-person field events and customer engagements.
Benefits
- Healthcare Coverage: comprehensive medical, dental, vision, and supplemental insurance at no cost to U.S. employees.
- Time Off: our unlimited PTO policy encourages balance and rest — and we require employees to take at least three weeks off annually, plus 13 U.S. holidays.
- 401(k): U.S. employees are eligible for a 401(k) plan with an employer match to support long-term financial wellness.
- Parental Leave: 20 weeks of paid leave for birthing parents or primary caregivers, and 16 weeks for non-birthing parents or secondary caregivers.
- Remote-First Culture: fully remote since 2020, supporting flexible work with asynchronous collaboration and an annual “work from anywhere” stipend.
- Professional Development: annual learning and development budget to support growth, learning, and career goals.
- Equity Ownership: all employees receive equity and are empowered to think big, move fast, and build the future of cloud together.
- Additional Support: monthly wellness fund for mental and physical well-being, and a quarterly happiness fund for team connection.
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