Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification

Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification

• Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist. • Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acquisition - CPA] for multifamily campaigns. • Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions. • Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers. • Implements large scale changes to your book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring. • Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions. • Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry. • Monitor and analyze trends in clients’ KPIs • Work with others in the Paid Media team and other departments to execute on company initiatives and goals.

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America. • Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs. • Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders. • Use a “test-measure-learn” approach to iterate and optimize programs and results. • Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase. • Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives. • Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.