WORK OPTION: Remote_________________ This is a temporary position with an expected duration not to exceed (10) months. Position Summary: This role is responsible for leading the creation, publishing, and programming of content across the NBA’s Fantasy & Gaming digital ecosystem, with primary ownership of the @NBAFantasy social channels. The ideal candidate has a deep understanding of NBA Fantasy, lives on social platforms, and knows how to translate real-time NBA moments into engaging, platform-specific content. This role will also contribute to broader content efforts across NBA.com and the NBA App, ensuring Fantasy & Gaming storytelling is integrated across all digital touchpoints. Major Responsibilities: - Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior - Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.) - Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment - Monitor real-time NBA games and trends to create timely, engaging fantasy-focused social content - Analyze social performance metrics and trends to inform content decisions and improve engagement - Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms - Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content - Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & free-to-play games are represented within broader NBA coverage - Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives - Actively participate in content planning for Fantasy & Gaming across social and digital platforms - Leverage promotional tools (push notifications, email, in-app placements) to amplify content reach and engagement - Identify and introduce new content formats, series, and ideas tailored to Fantasy audiences - Track and interpret engagement data to evaluate content performance and inform future programming - Work with third-party content providers to edit, publish, and program Fantasy & Gaming content - Provide oversight and quality control for externally produced content across Fantasy & Gaming channels - Ensure all content aligns with NBA brand standards and Fantasy-focused editorial priorities Required Skills / Knowledge: - Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy - Deep knowledge of NBA free-to-play games including Pick’em style, trivia, casual and skill-based - Strong understanding of basketball analytics and how they translate to Fantasy performance - Proven experience managing and publishing content on behalf of a brand across social media platforms - Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors - Ability to interpret social analytics and trends to inform content strategy and optimization - Experience working within a CMS (WordPress preferred) - Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences - Ability to turn data, stats, and real-time moments into compelling storytelling - Strong communication skills, especially in a remote, fast-paced environment - Experience working nights/weekends and reacting to live events on deadline - Ability to collaborate cross-functionally with internal teams and external partners - Proactive, creative thinker who can generate content ideas and execute quickly Education: Bachelor’s Degree in Journalism, Communications, or a related field preferred Salary Range: $2,307.69/biweekly Job Posting Title: Project Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time. Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role. We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law. The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance. About the NBA The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

• Structure and manage the editorial planning for social media (LinkedIn and Instagram) • Define editorial pillars, topics, formats, and content direction • Translate business briefings into clear, actionable content strategies • Brief and guide the creative team (copy and design) • Ensure calendar execution: publishing, consistency, and quality • Monitor content performance and generate insights for continuous optimization • Manage community and social listening, interacting with the audience • Support planning and organization of NPcast (schedule, topics, distribution) • Identify improvement opportunities based on data and audience behavior

• You will independently manage our social media channels • Produce video and image content • Use AI and automation as genuine leverage • Consider reach and impact from the very beginning • Ensure our content reaches the right channels and platforms • Conceptualize, shoot and edit product videos, testimonials and social clips • Optimize video content for SEO and AI-driven search (GEO) • Take full ownership of photo and video productions from A to Z • Independently manage our channels (LinkedIn, Meta, YouTube) and experts' profiles, including your own editorial calendar • Deliver a content mix of video, text/image and thought-leadership formats — supported by AI and automation tools • Community management: respond, moderate and build relationships • Produce content that influences the B2B buying process: product demos, success stories and other sales touchpoints • Provide creative sparring between marketing, sales and product teams to translate their messages into compelling content • Create high-quality presentations for events and sales using modern tools

**Overall purpose and responsibilities of the role:** The Content Manager will be the driving force behind the company’s content marketing strategy. This role will wear two hats: a Creator who crafts compelling, high-quality material (blogs, whitepapers, emails), and a Manager who oversees the editorial calendar, ensures technical accuracy, and maximizes the reach of every piece we publish. **Duties and Responsibilities:** **Content Strategy & Operations** - Develop and execute a comprehensive content marketing strategy that drives awareness, engagement, and conference registrations. - Manage the master content calendar, acting as the central hub for all content deliverables across the marketing, sales, and events teams. - Analyze content performance using web analytics and social metrics to make data-driven adjustments to our strategy and formats. - Identify trending AI and data science topics that align with our highly technical target audience's interests. **Content Creation & Copywriting** - Write, edit, and proofread high-quality content across multiple formats, including blog posts, in-depth articles, whitepapers, and case studies. - Craft engaging short-form copy for marketing materials, including email newsletters, website landing pages, and social media platforms (LinkedIn, Twitter, Facebook). - Conduct deep-dive research into AI trends, gathering accurate information to ensure all content is authoritative, highly engaging, and strictly on-brand. - Collaborate with subject matter experts, speakers, and the wider ODSC AI community to source quotes and technical insights. **Distribution & SEO** - Maximize content ROI by distributing assets across various channels, including social media, email marketing, and third-party content syndication networks. - Optimize all web content for SEO, applying best practices for keyword targeting, meta descriptions, and on-page structure to drive organic traffic. - Repurpose long-form content (like conference talks or whitepapers) into bite-sized assets for social media and email campaigns.