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Influencer Marketing, VA
Location
Philippines
Posted
65 days ago
Salary
0
Seniority
Senior
Job Description
Influencer Marketing, VA
Winona
• Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience • Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit • Build and maintain a pipeline of vetted creators ready for outreach • Track sourcing efforts in Airtable or similar systems • Execute daily outreach to creators via DM, email, and platforms • Personalize outreach messaging to increase response and conversion rates • Follow up consistently to maximize creator onboarding • Negotiate basic deliverables, timelines, and usage rights when needed • Maintain organized tracking of outreach status, responses, and onboarding progress • Manage day-to-day communication with active creators • Coordinate deliverables, deadlines, and content approvals • Ensure creators understand briefs, hooks, and conversion-focused angles • Collect, organize, and store content for internal use (ads, organic, whitelisting) • Assist in briefing creators with clear direction based on winning angles • Keep creator database updated and segmented (new, active, top performers) • Support campaign launches and ongoing testing initiatives
Job Requirements
- Proven experience with influencer marketing, UGC, or creator partnerships
- Strong understanding of TikTok and Instagram trends, with an eye for high-performing, conversion-driven content
- Highly organized with strong attention to detail and ability to manage multiple creators simultaneously
- Excellent written communication skills, especially for outreach and relationship management
- Ability to work in a fast-paced, performance-driven environment and adapt quickly to shifting priorities
- Availability to work US hours (EST/PST) consistently
Benefits
- Remote-first, work wherever you choose
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
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