• Develop and implement comprehensive SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands. • Conduct keyword research, site audits, and competitor analyses to identify growth opportunities in both traditional and AI-powered search environments. • Continuously analyze and report on SEO performance metrics, providing actionable insights and clear recommendations to clients and internal stakeholders. • Monitor rankings, organic traffic, and AI citation frequency, adjusting tactics based on performance data. • Optimize client content and digital properties for visibility within LLM-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude). • Develop and execute strategies to increase how often and how favorably client brands are referenced in AI-generated answers and recommendations. • Monitor the rapidly shifting landscape of how LLMs source, rank, and cite information, and translate changes into actionable client strategies. • Build and maintain frameworks for tracking “AI share of voice” across generative search platforms. • Optimize website content, meta tags, structured data, and internal linking structures to improve visibility in both traditional and AI search. • Perform technical audits to identify crawl issues, indexation bottlenecks, site performance concerns, and schema markup opportunities. • Architect technical SEO, knowledge graphs, and entity-based optimization to maximize machine readability and AI citation potential. • Collaborate with development teams to recommend and implement SEO-friendly site structures and code enhancements. • Collaborate with content teams to build strategies that serve dual purposes: ranking in traditional search AND being surfaced by AI systems as authoritative, trustworthy sources. • Build and maintain effective link-building campaigns to enhance domain authority and AI discoverability. • Identify high-value external partnership opportunities, guest posting placements, and relevant industry directories. • Monitor and manage backlink profiles to maintain a strong online reputation. • Create and manage content briefs, oversee article creation, and perform QA to ensure premium quality outputs across all content deliverables. • Partner with cross-functional teams (Content, Creative, Paid Media, Marketplaces, Retention) to deliver integrated marketing campaigns. • Present complex SEO and GEO insights to clients and stakeholders in clear, accessible language. • Support the Associate Director in developing proprietary methodologies, playbooks, and reporting frameworks for AI marketing services. • Foster a culture of continuous learning and experimentation, sharing AI search best practices across the broader Darkroom organization.

• Betreuung und Beratung namhafter Kunden • Entwicklung und Umsetzung von SEO-Strategien • Unterstützung der Teamführung der SEO-Abteilung • Eigenverantwortliche Budgetplanung und -steuerung • Enge Zusammenarbeit mit dem Marketing-Team

• Analyze, identify, and manage SEO programs and organic search opportunities • Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth • Create and implement specific page-level and site-wide SEO recommendations • Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure • Create detailed and routine analysis and reporting of SEO KPIs • Routinely perform technical site analysis and compile audits and best practices

• Lead the execution and evolution of LaunchDarkly’s SEO and GEO strategy, improving discoverability, traffic quality, and inbound pipeline across search engines and large language model platforms such as ChatGPT, Claude, Perplexity, and AI coding agents. • Build and maintain a strategic roadmap for organic growth spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery. • Lead content and optimization workflows end-to-end—from identifying opportunities and developing briefs through publication, measurement, and iteration—coordinating across agency partners, freelance writers, and internal teams. • Partner with product marketing, content, web, and communications teams to translate business priorities into content programs that resonate with developers and technical decision-makers. • Evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, and develop strategies to improve our visibility, accuracy, and authority in those environments. • Establish benchmarks for GEO and LLMO performance, and iterating as the space matures. • Use analytics platforms including GA4, Google Search Console, Google Tag Manager, Mixpanel, and Salesforce to assess performance, surface opportunities, and advise on the right metrics to track. • Monitor the competitive landscape, search algorithm changes, and emerging AI discovery trends to keep LaunchDarkly’s approach current and differentiated. • Provide editorial direction and hands-on writing or editing support when needed to ensure content quality and alignment with SEO and GEO objectives. • Drive cross-functional alignment on organic priorities, keeping stakeholders informed and programs moving forward with minimal direction.