• Analyze, identify, and manage SEO programs and organic search opportunities • Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth • Create and implement specific page-level and site-wide SEO recommendations • Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure • Create detailed and routine analysis and reporting of SEO KPIs • Routinely perform technical site analysis and compile audits and best practices

• Lead the execution and evolution of LaunchDarkly’s SEO and GEO strategy, improving discoverability, traffic quality, and inbound pipeline across search engines and large language model platforms such as ChatGPT, Claude, Perplexity, and AI coding agents. • Build and maintain a strategic roadmap for organic growth spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery. • Lead content and optimization workflows end-to-end—from identifying opportunities and developing briefs through publication, measurement, and iteration—coordinating across agency partners, freelance writers, and internal teams. • Partner with product marketing, content, web, and communications teams to translate business priorities into content programs that resonate with developers and technical decision-makers. • Evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, and develop strategies to improve our visibility, accuracy, and authority in those environments. • Establish benchmarks for GEO and LLMO performance, and iterating as the space matures. • Use analytics platforms including GA4, Google Search Console, Google Tag Manager, Mixpanel, and Salesforce to assess performance, surface opportunities, and advise on the right metrics to track. • Monitor the competitive landscape, search algorithm changes, and emerging AI discovery trends to keep LaunchDarkly’s approach current and differentiated. • Provide editorial direction and hands-on writing or editing support when needed to ensure content quality and alignment with SEO and GEO objectives. • Drive cross-functional alignment on organic priorities, keeping stakeholders informed and programs moving forward with minimal direction.

• Develop and manage SEO strategies for a portfolio of franchise and multi-location clients, ensuring alignment with client business goals and measurable performance outcomes. • Serve as a senior point of contact for high-value accounts, providing strategic oversight and proactively identifying opportunities for growth and expansion. • Collaborate with Account Managers to communicate performance insights clearly and drive client satisfaction. • Lead comprehensive SEO audits covering site authority, technical health, organic performance, and content structure for both prospective and active clients. • Diagnose complex technical SEO issues, identify root causes impacting performance, and translate findings into clear, actionable recommendations. • Maintain proficiency across core SEO platforms and apply learnings to continuously improve processes and client outcomes. • Act as a senior resource within the Enterprise Optimization Team, providing mentorship and escalation support to Ranking Strategists. • Contribute to team-wide process improvements, scalable frameworks, and cross-functional initiatives with Content, Social, and Product partners. • Monitor and advise on clients’ visibility in AI-driven search environments, leveraging available tools to track brand presence and off-platform signals. • Stay current on algorithm updates and AI search developments, bringing insights back to the team and client base. • Help educate Account Manager teams and clients on evolving search metrics and the growing role of AI in organic visibility.

• Develop comprehensive SEO roadmaps including service pages, location pages, and content strategies • Conduct keyword research, clustering, and mapping aligned with search intent and business goals • Perform competitor analysis to identify growth opportunities and gaps • Analyze performance using tools such as GA4 and GSC to generate actionable insights • Monitor rankings, traffic, and user behavior to continuously refine strategies • Define and guide content strategy, including blog clusters and topical authority development • Create SEO-driven content briefs and optimize site architecture and internal linking • Optimize content for AI search (featured snippets, AI overviews, entity-based SEO, schema markup) • Improve content structure for extractability and machine readability • Align SEO strategies with conversion goals and recommend CRO improvements • Oversee local SEO initiatives including Google Business Profile optimization and citation consistency • Identify and prioritize technical SEO issues such as crawlability, indexing, and site health • Guide off-page SEO strategies including link-building and authority growth • Collaborate with cross-functional teams to ensure consistent, high-quality execution • Provide leadership, feedback, and direction to execution teams