• Lead market and customer research focused on manufacturing audience groups • Develop a deep understanding of manufacturing ERP environments • Analyze competitive solutions, buyer needs, and industry trends • Own positioning, value propositions, and messaging for CPQ solutions • Partner closely with enterprise sales representatives and support complex deal cycles • Own the end-to-end go-to-market strategy, applying AI and analytics • Collaborate with Product Management to influence roadmap discussions

• Partner with Sales and Marketing to design and improve top-of-funnel systems, including lead sourcing, enrichment, scoring, and routing. • Build and maintain enrichment workflows using Clay and multiple data providers (ZoomInfo, Cognism, Apollo, Clearbit, etc.) to power outbound and inbound pipeline. • Design and automate prospecting and data pipelines, incorporating signals such as intent, hiring, firmographics, and behavioral data. • Own how data flows across Salesforce, marketing automation, and enrichment tools, ensuring consistency, reliability, and scalability. • Own Salesforce configuration related to the funnel, including lead routing, scoring, lifecycle stages, and automation (Flows, validation rules, custom objects). • Improve lead-to-opportunity conversion through better system design, segmentation, and data quality. • Establish and enforce processes to ensure data compliance (e.g., consent, opt-outs, regional regulations) across enrichment, storage, and activation within the GTM stack. • Ensure high data quality through deduplication, normalization, enrichment governance, and monitoring. • Document system architecture, workflows, and processes to ensure scalability as the company grows.

• Define and evolve product positioning, messaging, and value propositions that clearly articulate customer impact and differentiation • Translate product innovation into compelling narratives that drive understanding, adoption, and revenue growth • Ensure consistency in how we communicate product value across marketing, sales, customer success, and product experiences • Own end-to-end go-to-market strategy for new products, features, and strategic initiatives • Build and operationalize repeatable launch frameworks to improve speed, consistency, and effectiveness • Partner closely with Product, Growth, and Customer teams to drive adoption across the full customer lifecycle • Ensure launches are aligned with business priorities and tied to measurable outcomes • Support sales and revenue growth by giving teams the messaging, tools, and insights they need to sell and succeed • Develop high-impact enablement materials such as pitch decks, battlecards, competitive positioning, and customer narratives • Act as the connective tissue across teams to drive clarity on what is being built, for who, and why it matters • Develop insights through customer research, win/loss analysis, and competitive intelligence • Influence product strategy and roadmap decisions through deep understanding of customer needs and market dynamics • Partner on pricing and packaging strategy to optimize product-market fit and revenue growth • Define and track performance metrics tied to product launches and ongoing product performance • Partner cross-functionally to improve adoption, activation, expansion, and retention • Align what we build with customer needs, market opportunity, and company growth priorities

• Develop compelling product positioning and messaging that resonates with our target audience and differentiates Körber Supply Chain Software in the market • Conduct market research to identify trends, opportunities, and competitive landscapes • Plan and execute successful product launches, including go-to-market strategies, launch events, and collateral development • Monitor the competitive landscape and analyze competitor offerings to identify opportunities for product differentiation and market expansion • Provide sales teams with the necessary tools, training, and resources to effectively sell Körber Supply Chain Software products • Foster strong relationships with customers and partners to gather feedback, understand their needs, and drive product adoption • Work closely with product management teams to ensure that product development aligns with market needs and marketing objectives