• Conduct outbound cold calls related to active real estate listings. • Introduce properties and assess interest in buying or selling. • Qualify prospects using provided scripts and criteria. • Set appointments or generate warm leads for follow-up. • Maintain a confident, professional, and friendly phone presence. • Follow approved call scripts, training materials, and outreach guidelines consistently. • Accurately document call outcomes, lead details, and follow-up actions in tracking systems or CRM tools. • Update lead status, notes, and contact information to ensure data accuracy and visibility. • Meet call activity and quality expectations. • Participate in onboarding and role-specific training. • Apply coaching feedback to improve call quality, objection handling, and qualification accuracy. • Support outreach goals by maintaining consistent call volume and performance standards.

• Generate new leads via: - Outbound calling - Email outreach - Online enquiries and databases - Builder-provided lead sources • Qualify leads based on: - NSW location - Build type (new home, duplex, townhouse, small development) - Budget range and funding readiness - Land status (owned, under contract, searching) - Build timeframe and approval awareness • Book qualified appointments (phone, video, face-to-face where applicable) • Confirm and follow up appointments to maximise show-up rates • Maintain accurate CRM records including: - Call notes - Qualification status - Appointment outcomes • Provide daily and weekly activity reports: - Calls made - Leads qualified - Appointments booked and attended

• Conduct outbound outreach to prospective and existing buyers across North America phone, email, WhatsApp, and other messaging platforms to drive engagement and bidding activity. • Promote live and upcoming auctions with relevant, personalized messaging to generate urgency and increase auction participation. • Identify and qualify new buyer leads, onboard them to the platform, and provide guidance on how to navigate and participate in auctions. • Reactivate lapsed or dormant buyers by uncovering their product interests and matching them with relevant inventory. • Partner with the marketing team to refine messaging, suggest localized campaign strategies, and support promotional efforts for key surplus categories. • Maintain accurate tracking of outreach activity, buyer interactions, and performance metrics using CRM tools. • Provide insights to internal teams on buyer needs, auction feedback, and opportunities to enhance market penetration.

• Design & implement GTM automations — end-to-end workflows (brief → source → verify → enrich → handoff) with clear ownership. • Translate ICP/data briefs from Growth/CSM into precise, enriched datasets — methodologies, queries, exclusions, QA steps. • Document & enforce standards — sourcing, enrichment, tool usage (Airtable, SalesOS, n8n/Make, AI). • Ensure data accuracy, system uptime, and process reliability across tools/teams. • Spot inefficiencies/bottlenecks early — propose and deploy scalable fixes. • Serve as escalation point — leadership gets only strategic issues. • Continuously improve — run experiments, compare results, deprecate complexity.