• Conduct conversion audits and develop testing roadmaps. • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.). • Set up and manage client GA4 properties, conversion events, and reports. • Build dashboards and analyze data to identify growth opportunities. • Collaborate with PPC, SEO, and design teams to improve campaign performance. • Translate findings into actionable insights for clients and internal teams.

• Manage and execute the conversion of various imaging modalities within our PACS. • Develop and execute detailed plans for converting imaging modalities into the new PACS system. • Oversee the migration of historical image data from legacy systems into the new PACS, ensuring all modality images are properly integrated. • Ensure that modalities are configured correctly within the new PACS environment. • Identify and troubleshoot any issues that arise during the modality conversion process. • Work closely with PACS vendors, imaging modality vendors, and internal technical teams to ensure timely and accurate conversion of modality data. • Document conversion processes, configurations, and outcomes to ensure proper records for future reference.

• Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis. • Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging). • Define clear hypotheses grounded in data + qualitative insights, not opinions. • Prioritize tests based on expected business impact, not just ease of implementation. • Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams. • Partner closely with Acquisition & Creative to ensure messaging alignment with on-site experience. • Analyze behavioral data, funnels, test results and qualitative signals.

• Own and optimize the web-based onboarding funnel—from post-click to payment screen • Lead the creation and A/B testing of copy, messaging, images and value propositions that boost motivation and clarity • Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points • Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals) • Personalize user journeys based on segmentation insights and behavioral data • Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints • Mentor and lead a team of 5 Product Growth Managers, helping them scale successful experiments and grow professionally