The Ad Firm

• Own The Ad Firm's brand positioning, messaging, and voice across every touchpoint • Manage and optimize theadfirm.net — content, SEO, GEO (AI search visibility), and conversion performance • Plan and execute the content calendar for TAF (blog, case studies, thought leadership, service pages) • Lead demand generation programs that produce qualified sales conversations • Coordinate with internal SEO, Digital PR, and Content teams to apply agency capabilities to our own marketing • Develop and maintain sales enablement assets — case studies, one-pagers, proposal support materials • Track marketing performance and report on pipeline contribution, traffic, and brand metrics • Stay close to agency industry trends, competitor positioning, and buyer behavior shifts

• Assist the Director PM in managing digital campaigns, timelines, and deliverables. • Track tasks, deadlines, and milestones to keep projects running smoothly. • Coordinate with internal teams (SEO, PPC, social media, content, design, development) to ensure campaigns are executed efficiently. • Take meeting notes, document action items, and follow up on tasks. • Attend client calls and meetings to support the Director PM by taking notes and learn best practices. • Help prepare presentation decks. • Build strong internal and external relationships by maintaining clear, professional communication. • Suggest workflow enhancements to improve campaign efficiency and client experience. • Learn and maintain agency project management systems and tools. • Receive mentorship from senior project managers to develop campaign strategy and client management skills.

• Plan and execute content calendars across all relevant platforms • Create engaging, on-brand social media content (posts, reels, stories, etc.) • Monitor performance and adjust campaigns based on analytics • Grow and manage online communities, responding to messages and comments • Stay ahead of trends, algorithm changes, and platform updates • Work with paid media specialists to support boosted content and ad campaigns • Report on KPIs, follower growth, and engagement metrics

• Conduct conversion audits and develop testing roadmaps. • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.). • Set up and manage client GA4 properties, conversion events, and reports. • Build dashboards and analyze data to identify growth opportunities. • Collaborate with PPC, SEO, and design teams to improve campaign performance. • Translate findings into actionable insights for clients and internal teams.